Part A. Balanced Score Card and Strategy Map (4 marks) Using the same company that you were allocated for Assignment 1 (Qantas) obtain the 2015 Annual Reports from your company’s website. 1. Using your company's annual report, identify and explain the company's strategy as per Porter's Generic competitive strategies (Text p. 392). 2. Identify goals relevant to the company, and propose 2 KPI's for each quadrant of the balanced scorecard. 3. Draw the company's strategy map (similar to Text p. 427).
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