ACCM4100 Management Accounting
Page 1 Kaplan Business School Assessment Outline Assessment 2 Information Subject Code: ACCM4100 Subject Name: Management Accounting Assessment Title: Individual Excel Assignment Assessment Type: Assignment Weighting: 10 % Total Marks: 20 Submission: Through moodle Due Date: Monday of week 8 – 13th January 2020 Your Task You need to prepare and submit an excel spreadsheet which answers the questions below. Assessment Description Prepare an excel spreadsheet to help satisfy Learning Outcome 2: Formulate budgets and construct a cost-volume-profit analysis using practical scenarios. Assessment Instructions Sweden Ltd manufactures cabinets. You work in the accounting department and have been tasked with preparing the Budget for the next month. Sweden makes two products: Premium cabinets - large cabinets with mirrors De Luxe cabinets - medium sized cabinets with an innovative shelving solution and mirrors Direct manufacturing labour is 3 hours for the Premium cabinet and 5 hours for the De Luxe. The budgeted direct material usage for each product in 2020 is: Square metres Premium De Luxe Mirrors 2 3 Softwood 1 5 Opening direct materials inventory for January 2020 is: Square metres Premium De Luxe Mirrors 40 15 Softwood 10 30 Page 2 Kaplan Business School Assessment Outline Target ending direct materials inventory (January 31) is: Square metres Premium De Luxe Mirrors 24 20 Softwood 6 40 Unit cost data is expected to be the same for January as it was in December 2019 for labour and all materials as below: December 2019 (actual) January 2020 (budgeted) $ $ Mirrors per square metre 160 160 Softwood per square metre 125 125 Manufacturing labour cost per hour 30 30 Manufacturing overhead (both variable and fixed) is allocated to each cabinet on the basis of budgeted direct manufacturing labour hours. The budgeted variable manufacturing overhead rate for January 2020 is $35 per direct manufacturing labour-hour. The budgeted fixed manufacturing overhead for the month is $42,500. Both variable and fixed manufacturing overhead costs are allocated to each unit of finished goods on the basis of direct manufacturing labour-hours. Data relating to finished goods inventory for January 2020 are: Premium De Luxe Opening Inventory (units) 20 5 Opening Inventory (dollars) $10,840 $4,850 Target Ending Inventory 30 15 Budgeted sales for January 2020 are 740 units of the premium and 390 units of the De Luxe. The budgeted selling prices per unit in January 2020 are $1,020 for the Premium and $1,600 for the De Luxe. For the purposes of calculating COGS and Closing Inventory of finished goods, cost per unit for January 2020 is $670 for the Premium cabinet and $1,480 for the De Luxe cabinet. Assume the following in your answer: • Work-in-process inventories are negligible and ignored. • Direct materials inventory and finished goods inventory are costed using the FIFO method. • Unit costs of direct materials purchased and finished goods are constant in January 2020. Page 3 Kaplan Business School Assessment Outline REQUIRED: Prepare the following budgets for January 2020: a) Revenues budget (2 Marks) b) Production budget in units (2 Marks) c) Direct materials usage budget and direct materials purchases budget (both budgets in units and $) (4 Marks) d) Direct manufacturing labour budget (2 Marks) e) Manufacturing overhead budget (2 Marks) f) Ending inventories budget (direct materials and finished goods) (2 Marks) g) Cost of goods sold budget (2 Marks) For each budget, prepare by product (Premium and De Luxe) and in total. Format of the spreadsheet makes it easy to read and distinguishes clearly between the input and output cells (2 Marks) Excel spreadsheets designed in a way that enables different input data to be entered and automatically change the output data (2 Marks) Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Page 4 Kaplan Business School Assessment Outline Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
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ACCM4300 Financial Reporting
Assessment Information – Trimester 3, 2018 Subject Code: ACCM 4300 Subject Name: Financial Accounting & Reporting 2 Assessment Title: Teamwork Assignment Weighting: 25% Due Date: Team Presentation: During week 9, in the lecture/tutorial session Written Memo: Due Monday of Week 10 - to be submitted electronically via the student portal. Assessment Description Learning Outcome 4: Develop written and oral communication strategies to enable the effective presentation of accounting information to accountants and non-accountants. Required: Work in teams (groups) of 3 (4 with prior approval from your lecturer – if your lecturer has not approved a team of 4 the work you do will not be considered/marked) and write a memorandum (“memo”) to the board of directors (assume the members of the board have varying degrees of accounting knowledge or understanding) and then present your findings addressing the issues noted in the assignment details. Your team presentation will be limited to 10 minutes (13 minutes for 4 members if applicable) and each member of the team must present a part of it demonstrating individual oral presentation skills. A separate mark will be given to each member of the team for individual presentation skills. You must discuss the selection of teams with your lecturer who may decide to allocate you into teams or form teams using a random process. The Assignment is designed to test the following skills: 1. Your knowledge and your ability to research the issues and then apply the information appropriately using judgement 2. Your communication skills and teamwork: team presentations and written: memo writing. Part A Technical Component (15%) – This mark covers the technical content of your advice and the explanation on each of the issues, the calculations and the sources and references used, and the format of the memo as well as the group technical knowledge during the presentation. Part B Professional Competency Skills: Communication Skills – Oral presentations (10%) – This mark covers the presentation skills of the individual student of 5% and a team mark of 5% for the content, structure and visual aids for the presentation. Please make sure you follow the guidelines relating to presentation of written work, late policy and academic integrity. Please familiarise yourself with the assessment marking rubric (attached) to guide you in how you can score marks. Team Research Assignment – Written Memo and Presentation Details of Assignment: The class will be grouped into (ideally) teams of 3. You must discuss the selection of teams with your lecturer who may decide to allocate you into teams or form teams using a random process. Your lecturer may accept a team of 4 members – but you need to discuss this with your lecturer, obtain approval and finalise your team members. Select a set of financial statements for a group of companies and obtain approval from your lecturer for the group of companies that you have selected. Please note that two teams may not work on the same group of companies so if another team has already registered their interest in the particular group of companies you will be requested to select a different group of companies. Read the annual report including the financial statements of the group and write a memorandum (a report format will not be marked) to the board of directors clearly explaining some of the technical aspects of consolidation. Make sure that you draw on the selected group of companies’ specific details to explain the intricacies of consolidation to the board, and as much as possible avoid answering in general terms. Some of the aspects that you need to cover as a team are: 1. The composition of the group; namely the subsidiaries, associates, any joint ventures and any other significant investments – summarise for the memo 2. Why did the parent entity have to prepare consolidated financial statements when the subsidiary company is a separate legal entity in its own right? Is there a need for disclosure in the financial statements? Legal requirement or otherwise? 3. The non-controlling interest – where would you find it in the financial statements and what does it represent? Details of any direct and indirect non-controlling interest? What do these mean? Is it important to show them separately? Why or why not? 4. Has there been any goodwill on acquisition? Or any gain on bargain purchase? Where would you find it in the financial statements and what does it mean? Have there been any impairments to assets during the period? 5. Intra-group transactions and balances: How much are they? In which set of financial statements will we be able to locate them? Are they an important part of the consolidation process? Why or why not? 6. Does the group have any foreign subsidiary companies? How have they been accounted for in the financial statements? How have the subsidiary company’s financial statements been translated? 7. Does the published set of group financial statements reveal the company’s policy on any of the following areas, namely Sustainability; Corporate governance; Audit committees; Solvency? If so, where is the information located and why is it included? Is it compulsory to disclose these statements? Why or why not? 8. Any other relevant matter that you may wish the board of directors to make note of in respect of some transaction or event, balance of account or disclosure that will assist them in understanding the financial statements of the group. Team Research Assignment – Written Memo and Presentation Team Presentation Your team is required to explain the financial statements of the group of companies you have selected to the board of directors making sure you bring to their attention any unusual or interesting information. Please note that it doesn’t necessarily mean you need to present the information relating to the questions above. Your team presentation will be limited to 10 minutes (per group of 3) and each member of the team must present a part of it demonstrating individual oral presentation skills. A separate mark will be given to each member of the team for individual presentation skills. Note: You are not required to present your complete answer in the oral presentation by your team but can choose to present a part of your written assignment or alternatively a totally different aspect of the group you have selected within the 10-minute time frame (13 minutes for a group of 4). Remember to work as a team when presenting your company’s information to the board. Team presentations longer than the set limit will be penalised. Team Meetings 1. The team should have a minimum of three meetings (the team may have as many meetings as they need to) and should maintain minutes of those meetings detailing - 2. Where the meeting was held 3. People present; absent; apologies 4. What was discussed and agreed on; 5. The follow up action relating to each member of the team; 6. Any other relevant matter, things you agreed or disagreed on etc. The minutes of team meetings should be included as an attachment with the written copy of your assignment – the memo. Note: The assessment marking rubrics is a separate document and you are advised to read through it to obtain guidance on how the lecturers will mark your assignment. REQUIRED: 1. Presentation – according to the information given above, each team will make a presentation explaining the financial statements of the group of companies you have selected to the board of directors making sure you bring to their attention any unusual or interesting information. 2. Memo (written submission) from Team - this written document will need to be submitted via ‘Moodle’ and will also include minutes of team meetings – see instructions on the team cover sheet attached.
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ACCM4400 Audit and Assurance
ACCM4400 AA Assignment Information Page 1 of 1 Assessment Information Subject Code: ACCM4400 Subject Name: Auditing and Assurance Assessment Title: Individual Assignment (Technical 10%) and (Communication skills 10%) Weight 20% Due date Monday of Week 9 by 19:55 AEST Assessment Description: You are required to summarise, IN YOUR OWN WORDS, the requirements and the key highlights of ANY ONE of the following pronouncements published by AUASB: • Framework for Assurance Engagements • ASQC 1: Auditing Standard ASQC 1 Quality Control for Firms that Perform Audits and Reviews of Financial Reports and Other Financial Information, Other Assurance Engagements and Related Services Engagements • ASA 220: Quality Control for an Audit of a Financial Report and Other Historical Financial Information • ASA 315: Identifying and Assessing the Risks of Material Misstatement through Understanding the Entity and Its Environment Assessment requirements: Part A: Written submissions (10%): You are required to write an essay (of no more than 1,000 words) summarising the requirements of your chosen pronouncement. Part B: Communication Skills – Presentation (10%) - The individual presentation will need to keep the audience engaged; the presentation should be well-rehearsed and all supplementary material, such as slides and visual aids must be of a professional standard. You are required to summarise the requirements of your chosen pronouncement within 5 minutes.
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ACCM4500 Strategic Management Accounting
Assessment Information – Trimester 2, 2019 Subject Code: ACCM 4500 Subject Name: Management Accounting 2 Assessment Title: Research & Analysis - Individual Weighting: 20% Total Marks: 20 Marks Due Date: Written Analysis: Monday of Week 10 – 16 September 2019 by 15.55 AEST to be submitted electronically via the student portal. Note: The above time is AEST. Students must allow for any time difference as appropriate. Word Limit: 1000 words excluding references .Assessment Description Learning Outcome 4: Analyse the issues or problems (in a given scenario) using management accounting techniques and tools, and formulate recommended solutions. Please make sure you follow the guidelines relating to presentation of written work, late policy and academic integrity. Please familiarise yourself with the marking rubric to guide you in how to score marks. . Assignment details: Assume you work as a graduate for a large consulting firm. As part of your professional development, you have been asked to select a newspaper / magazine article (written in English) which raises management accounting problems regarding a specific organization, which require a solution. The article must be written recently (on or after 1 January 2019 and taken from an appropriate source, such as the Australian Financial Review, The Australian, The Wall Street Journal (US), Financial Times (UK) and Economist (UK). Other sources may also be suitable - please consult your manager (lecturer) if you are unsure whether a particular source is appropriate. Analyse the issues raised by the article chosen and write a memorandum (a report format will not be marked) addressed to the board of directors of the organisation chosen. Your analysis should include: 1) A reliable link and reference to the article in order that the board can identify it 2) Consideration of the management accounting issues raised by the article, including any potential strengths / opportunities as well as any weaknesses / threats identified. 3) Consideration of management accounting techniques or tools which lead to solutions / courses of action / lessons learned that you would offer to the board of directors as to how the issues identified can be tackled or how the organisation concerned can improve its performance. 4) Any other relevant matter that you believe will be of use to the board of directors Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. The library databases (in particular Proquest via MyAthens) are a source of newspaper and magazine articles for this assignment, but you can use other means also. Please consult with your lecturer / ASC for more details. In-text referencing is not required – however please provide a reference list after the end of your memo. ~~~~~~~~~~~~~~~~~~ End of Assignment ~~~~~~~~~~~~~~~~~~~ ACCM 4500 | Assessment 3 - Assignment Marking Rubrics Research & Analysis Assignment 20% ACCM 4500 MA2 – Assignment Rubrics Page 1 of 3 This task has been designed to measure subject learning outcome 4. Learning Outcome 4: Analyse the issues or problems (in a given scenario) using management accounting techniques and tools, and formulate recommended solutions. The assignment assesses the following outcomes: 1. Your knowledge and your ability to research the issues outlined 2.. Your ability to critically analyse the scenario and use judgement correctly in selecting and designing an appropriate response with suitable references. 3. Professional Competency Skills –Memo writing skills (Be clear, concise and correct) The assessment rubrics below set out the specific criteria that will be used to assess this task and descriptions of different levels of achievement for those criteria. The different levels of achievement for each criterion have a range of marks attached. To improve your performance it is helpful to; ? review the indicators in the rubrics and make sure you understand these in terms of marker expectations • review marker feedback on your assessments • review the relevant topics. In reviewing the topics: • look in detail at relevant examples • review relevant learning activities • review required readings and further resources. ACCM 4500 | Assessment 3 - Assignment Marking Rubrics Research & Analysis Assignment 20% ACCM 4500 MA2 – Assignment Rubrics Page 2 of 3 Name: Student ID: Assessment 2 Assignment Rubrics: 20% Memo Components High Distinction 85 – 100% Distinction 75 - 84% Credit 65 – 74% Pass 50 – 64% Fail 0 – 49% Mark Awarded Memo - Technical content 15 marks Answers in the wrong format will not be marked as noted in the assignment The Memo clearly identifies and addresses all the technical issues raised, and provides clear, correct and decisive answers displaying an outstanding understanding of each of the technical issues. It is easy for the board (non-accountants) to understand. Where applicable and appropriate reference has been correctly made to management accounting tools and techniques The Memo clearly identifies and addresses most of the technical issues raised by the client and provides clear, correct and decisive advice displaying a good understanding of most of the technical issues. It is easy for the board (non-accountants) to understand. Where applicable and appropriate, reference has been correctly made to management accounting tools and techniques The Memo clearly identifies and addresses some of the technical issues raised by the client and provides reasonably clear, correct and decisive advice displaying a reasonably good understanding of some of the technical issues. It is relatively easy for the board to understand. Reference has been made (with gaps) to some of management accounting tools and techniques The Memo identifies and addresses some of the technical issues raised by the client and provides fairly clear, but not always correct and/or decisive advice. It displays a reasonable understanding of some of the technical issues raised. It is relatively easy for the board to understand. Reference has been made (with gaps) to some of the management accounting tools and techniques The Memo does not identify or address the technical issues raised by the client It displays a lack of understanding of some or most of the technical issues raised. It is difficult for the board to understand. It does not give correct clear and/or decisive advice on most of the issues raised and makes little or no reference to management accounting tools and techniques Language, presentation and referencing 5 marks Content demonstrates audience awareness and structures writing to meet audience information needs Sentences and paragraphs are well Content demonstrates audience awareness and structures writing to meet audience information needs Sentences and paragraphs are well Content demonstrates audience awareness and structures writing to meet most of the audience information needs Sentences and Content demonstrates awareness of some information needs of the audience and structures writing to meet them Sentences and paragraphs are Content does not demonstrate awareness of most of the audience information needs Meaning is often unclear ACCM 4500 | Assessment 3 - Assignment Marking Rubrics Research & Analysis Assignment 20% ACCM 4500 MA2 – Assignment Rubrics Page 3 of 3 structured and clear. Vocabulary is professional, appropriate and extensive Grammar, spelling and punctuation are flawless Document professionally presented in terms of KBS guidelines A wide range of appropriate references used. structured and clear with minor exceptions Vocabulary is professional and appropriate Grammar, spelling and punctuation are good Document professionally presented in terms of KBS guidelines A range of appropriate references used. paragraphs are mainly well structured Vocabulary is comprehensive Few errors in grammar, spelling and punctuation Document professionally presented in terms of KBS guidelines with few exceptions Several appropriate references used. readable but with grammatical errors Vocabulary is limited Document professionally presented in terms of KBS guidelines with significant exceptions A few appropriate references used. Comments are poorly structured Many grammatical, vocabulary and spelling errors Document poorly presented and many aspects do not comply with KBS guidelines Very few or no appropriate references used Overall Comments on Memo: Total /20
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ECOM4000 Economics
KBS ASSESSMENT OUTLINE 1 Assessment Information Subject Code: ECOM4000 Subject Name: Economics Assessment Title: Individual Assignment Length: 800-1500 words Weighting: 25% Total Marks: 70 marks Submission: Turnitin Due Date: Due Monday, Week 11 on the portal by 7:55pm (AEST) Instructions • Answer each question directly. You do not need to present answers in essay or report form. • Make sure you explain your diagrams and answer all parts of each question. You do not need to write a huge amount for each question. The word limit is around 800-1500 words. Use the minimum number of words to answer the question (but make sure you answer it fully). • Reference your answers if you are using information from another source using in-text referencing and include a reference list at the end of the assignment. Five (5) marks are awarded for this. You do not need to reference lectures and tutorials. • Consult Academic Success Centre resources on the portal and on campus for assistance with referencing and plagiarism. • The assignment is to be submitted using Turnitin and any plagiarism will therefore be traced. As a result you could get 0 for your assignment if you copy. • Penalties for plagiarism are serious. Please consult the Academic Integrity and Conduct Policy for a definition of plagiarism and the consequences: http://www.kbs.edu.au/current-students/student-policies/ • You can insert pictures/diagrams by: o Drawing them in programs like “paint” and pasting it into the document. o Drawing them by hand, scanning and then pasting them as a picture into the word document. • Do not simply copy pictures of graphs from the internet. You have to draw them yourself. KBS ASSESSMENT OUTLINE 2 Part A: Microeconomics (25 marks) Why did our banks survive the Global Financial Crisis? By Stephen King · July 22nd, 2013 The 2008 global financial crisis (GFC) developed over a long period of time. It included a housing bubble in the United States and then a slow squeeze in liquidity that brought down banks around the world. Europe and the USA, in particular, are still suffering from the crisis. So why did Australian banks survive? Robert Marks has a ‘timeline’ of the GFC published by the Royal Society of NSW. It is like reading about a slow motion train wreck. In 2007, some familiar names start to pop up in the timeline, such as UBS, Northern Rock and Citi. By mid 2008, it is clear that panic has set in. Banks are bailed out and, in some cases, nationalised. Whole countries, such as Iceland and Ireland, face a credit squeeze. Economies move from growth to recession. Yes, occasionally the regulator, the Australian Prudential Regulation Authority (APRA) steps in. Sometimes the Australian Government has to act, such as on October 12 2008 when it announced a guarantee on all bank deposits up to $1 million and also guaranteed banks’ wholesale funding…. But the overall message is clear. Australia’s banks survived the GFC remarkably well. Why? Australia’s ‘exceptionalism’ was noted early on. In March 2009, former Reserve Bank of Australia governor, Ian MacFarlane, suggested that it reflected our ‘four pillars’ banking policy. The ‘four pillars’ policy, which dates back to the Hawke-Keating government in 1990, prevents mergers between Australia’s four largest banks – Commonwealth Bank, Westpac, ANZ and NAB. It has been criticised as anticompetitive, for example, by the 1997 Wallis inquiry into Australia’s financial system. And the claim that Australia’s banking system ‘needs’ more competition appears to be a regular catch cry by politicians seeking a popular cause. So did a lack (or at least a limit) on competition save Australia’s banks from the GFC? The idea that there can be ‘too much’ competition in an industry like banking reflects problems of corporate governance. Shareholders face asymmetric returns. If a company takes a gamble and this pays off, then shareholders get all the upside. If the gamble fails, the shareholders are protected by limited liability. The company may be bankrupt but the shareholders don’t have their personal wealth at risk. Other creditors, such as bondholders or, for banks, depositors, should have an incentive to stop excessive risk taking. But if these creditors are dispersed then each might have only a small incentive to monitor the business. And if the business is a bank, and creditors are either explicitly or implicitly protected by government guarantee, then creditors’ incentives to keep a check on management are further weakened. KBS ASSESSMENT OUTLINE 3 The nature of banking exacerbates the corporate governance issues. Banks ‘borrow short and lend long’. So if there is any fear that a bank may have financial problems, creditors can either try to change the bank’s behaviour or just take their funds and leave. When the latter occurs, a ‘bank run’ can result. No bank carries enough short-term funds to pay out all short-term creditors, and no creditor wants to be left behind if other creditors withdraw the existing short-term funds. The resulting panic can bankrupt even a healthy bank. If increased competition leads to increased risk taking by banks, this can raise the vulnerability of the banking system to a ‘run’. Limited competition and strong regulation, which limits banking activities and requires banks to have more equity (i.e. shareholder funds) and more secure investments, can lead to a more secure banking system. Of course, this could go too far. If there is too little bank competition then customers are likely to get a poor deal. And if a bank is so big that government cannot let it fail, for political and macroeconomic reasons, then the incentives for creditors to keep the bank from taking excessive risks disappear. Further, regulation has costs and can potentially prevent desirable and profitable banking activities. Banking, by its very nature, involves risk. What role did bank competition and regulation play in the GFC? A recent International Monetary Fund paper argues that there is a “U-shaped relationship between bank competition and stability” and that “an intermediate degree of bank competition is optimal”. While the data is messy, Australia, along with Canada, appears to have had a ‘middle’ level of bank competition in 2008. And both country’s’ banking systems did well in the GFC. Effective regulation also seems to matter. Belratti and Stulz, in a paper for the European Corporate Governance Institute, provide a broad brush comparison of banks in a variety of countries pre- and post-GFC. They note that “banks with the highest returns in 2006 had the worst returns during the crisis”. They hypothesise that banking practices that appeared profitable in 2006 were the same ones that exposed banks to risk in 2008. Further banks that “had a higher Tier 1 capital ratio in 2006 and more deposits generally performed better during the crisis”. In other words, the crisis hit banks whose operations were more reliant on wholesale funding than on shareholders and traditional deposits. The larger Australian banks seem to fit into this category. They had a strong base of deposit funds going into the GFC. Smaller Australian banks were more reliant on wholesale funding, but the government moved quickly to insure that funding and avoid a run on the smaller banks. While it is harder to tease out the differences in regulation, from the Belratti and Stulz, analysis, it appears that prudential oversight, including restrictions on banking activity; strict oversight of bank funding; and regulatory independence, all raised the likelihood that a bank survived the GFC. Again, Australia had strong prudential regulations before and during the GFC So it appears that Australia’s banks did well during the GFC for three reasons: Goldilocks competition – neither too hot nor too cold; strong regulation; and decisive government intervention when needed. It is worth remembering these factors, because the 2008 GFC was not the first financial crisis to hit the Australian financial system, and it will not be the last. http://economicstudents.com/2013/07/why-did-our-banks-survive-the-gfc/ Also http://www.theguardian.com/commentisfree/2014/aug/13/guardian-view-economy-more-pay-please KBS ASSESSMENT OUTLINE 4 Use the article on banks and the global financial crisis to answer the following questions. 1. What type of market do Australian Banks operate in? How has the Global Financial Crisis affected competition in this market? Explain your answer. (7 marks) 2. Assume the biggest four banks in Australia decided to collude and agree to charge a high price on banking products. Graphically demonstrate the price and output in this market and explain your diagram. (8 marks) 3. How and why is the government seeking to increase competition in the banking sector? Explain your answer with reference to the diagram you constructed in Question 2. (5 marks) 4. Briefly describe what triggers entry in a competitive market and the process that ends further entry. Use a graph in your explanation. (5 marks) KBS ASSESSMENT OUTLINE 5 Part B: Macroeconomics (40 marks) Consider the following three sources of macroeconomic analysis and data. Source 1: Fiscal and monetary policy—renewed international debate Robert Dolamore, Economics Key issue The global financial crisis has sparked renewed international debate about the roles and conduct of fiscal and monetary policy. The global financial crisis (GFC) has prompted renewed international debate about the roles and conduct of fiscal and monetary policy. The International Monetary Fund (IMF) has been at the forefront of this debate as economists try to identify the lessons from the GFC for macroeconomic policy. This note briefly sketches some of the key ideas from this debate. The pre-GFC consensus In the years prior to the GFC a consensus developed about the roles fiscal and monetary policy should play in economic management. Monetary policy was seen as the appropriate policy instrument to stabilise short-run fluctuations in aggregate demand. Monetary policy can be adjusted relatively quickly and if delegated to an independent central bank is less susceptible to the influence of political considerations. In contrast, discretionary fiscal policy was seen as having less of a role in short-run demand management. Among other things, discretionary actions are less nimble than monetary policy and therefore less suited to managing ‘normal’ fluctuations in activity. The effectiveness of discretionary actions tends to be blunted because their formulation and implementation can lag economic developments and are susceptible to political influence. Further, such measures are not easily reversed when they are no longer justified by economic conditions. Generally, fiscal policy was seen as more appropriately focused on the medium to longer term. For example, fiscal policy can help address medium term structural issues and ensure the long term sustainability of public finances. However, this was not seen as precluding a role for the automatic stabilisers. The automatic stabilisers can cushion short run fluctuations with practically no information and implementation lags, and relatively short impact lags. Importantly, if the automatic stabilisers are left to operate symmetrically over the economic cycle, they should not contribute to any structural deterioration in the budgetary position. A post GFC re-think The use of fiscal stimulus measures in response to the GFC has given greater prominence to discretionary fiscal policy as a countercyclical tool. It has been suggested that during the crisis fiscal policy had a ‘sleeping beauty’ moment—with conventional monetary policy rapidly reaching its limits and with the financial system experiencing acute problems, the ‘forgotten’ tool of discretionary fiscal policy was ‘rediscovered’ as a way of supporting aggregate demand. …The GFC has also sparked a re-think about the limits of conducting monetary policy primarily through changes to official interest rates. A concern here is that official interest rates are too broad an instrument to deal with the situation where an asset price bubble is developing in one part of the economy but inflationary pressures in the rest of the economy are relatively subdued. In this scenario raising interest rates may successfully dampen the bubble but risks constraining economic activity more generally. Source: http://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/BriefingBook44p/FiscalMonetaryPolicy KBS ASSESSMENT OUTLINE 6 Source 2: Disastrous jobs data will create more work for the RBA Callam Pickering 7 Aug 2014, 2:36 PM The unemployment rate rose sharply in July -- and now sits higher than the United States unemployment rate -- but it might take a few months to sort the signal from the noise. Nevertheless, the Australian economy remains weak and the Reserve Bank of Australia needs to take decisive actions to support the economy. On a seasonally-adjusted basis, the unemployment rate rose to 6.4 per cent -- its highest level in twelve years -- and is 0.7 percentage points higher over the year. The result missed market expectations that the unemployment rate would be unchanged at 6.0 per cent. Today’s data may reflect the next stage of Australia’s downturn but it may also reflect volatility. It might take another month or two to separate the signal from the noise. As always, a correct assessment of Australia’s labour market requires consideration of both the unemployment and participation rates. Considering either one in isolation can be misleading. The participation rate rose slightly in July, following a modest rise in June, which has placed a little upward pressure on the unemployment rate. One possible reason for the recent surge is that it reflects renewed job-searching efforts following the federal budget. Unfortunately, that search has been in vain due to insufficient job creation. In the medium-term, the participation rate is set to fall further, with more baby boomers entering retirement. This will be partially offset by high population growth but that could result in a persistently high unemployment rate if the labour market cannot absorb that growth. Employment growth eased further on a trend basis, with part-time employment now declining consistently on a monthly basis. Employment among women continues to rise but is being partially offset by a fall in the number of men employed. KBS ASSESSMENT OUTLINE 7 What this means for monetary policy is unclear. At the same time, the result flies against expectations and provides further evidence that the economy is not rebalancing as quickly or successfully as the RBA has envisaged. The RBA still believes that the full effect of low interest rates has not yet been seen and it may be correct. Construction, for example, has only just started to rise. Low interest rates have supported lending activity but most of that has flowed through to mortgages on existing properties, which does little to increase the productive capacity of the Australian economy. Housing construction is beginning to pick up, which will support employment, but it remains an incredibly small share of real GDP. There is a lot riding on the next few meetings for the RBA. In setting rates low, they have wisely taken a forward-looking approach to policy, which has often been at odds with some market economists. However, with each passing month, it appears more certain that they have been too optimistic. Australia’s unemployment rate is now higher than the United States -- which is at 6.2 per cent -- but the Federal Reserve is currently rocking emergency level rates that are stuck firmly at the zero lower bound. That doesn’t mean that the RBA should follow suit; I believe the US could support higher rates. But it highlights the different philosophy that holds sway at each central bank. The RBA is optimistic because the Australian economy has proved resilient to economic shocks for over two decades. The Fed remains pessimistic because the US economy has suffered a once-in-a-lifetime financial crisis. Unfortunately, blind faith in Australian exceptionalism won’t be sufficient to rebalance the economy. The RBA needs the dollar to decline, non-mining investment to rise and the household sector to strengthen. We need an economy that isn’t entirely reliant on Chinese demand. Facilitating this shift is difficult but manageable if the RBA is decisive. A couple of rate cuts, combined with macroprudential policies to curb mortgage lending, will boost confidence, ease household budgets and redirect lending activity towards the nonmining sector. A word in the ear of the federal Treasurer to develop a jobs plan wouldn’t be a bad idea either. Source: http://www.businessspectator.com.au/article/2014/8/7/australian-news/disastrous-jobs-data-willcreate- more-work-rba KBS ASSESSMENT OUTLINE 8 Source 3: Economic Data (Trading Economics) KBS ASSESSMENT OUTLINE 9 Use the three sources to answer the following questions. 1. Explain how “discretionary fiscal policy” can be “countercyclical” and be used to support aggregate demand. Use an AD/AS model to support your answer. (5 marks) 2. Use an AD/AS model to demonstrate where the Australian economy was operating in 2014 in relation to full employment and explain the reasons for this. Based on your diagram, the above sources and your own research what phase of the business cycle do you think the Australian economy was in? Explain your reasoning. (8 marks) 3. Based on your research, evaluate the fiscal policy the government is pursuing. Do you believe this is appropriate given the state of the economy? Why or why not? Use an AD/AS diagram in your discussion. (7 marks) 4. Based on your research, evaluate the monetary policy the RBA is pursuing. Do you believe this is appropriate given the state of the economy? Why or why not? Use an AD/AS diagram in your discussion. (8 marks) 5. What effect do you think the lower dollar could have on inflation in Australia? Why? If in 2015 inflation rose to 4% and unemployment rose to 7% what fiscal policy would you advise the government to pursue? Why? Demonstrate the effects of your proposed policy using an AD/AS model. (12 marks) Do not forget to include a reference list for any sources apart from lectures or tutorials. You also need to include in text references. A referencing guide is available on the portal under assessments. Both of these will count for 5 marks. KBS ASSESSMENT OUTLINE 10 Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the student’s total marks 10 - 14 days 50% deducted from the student’s total marks. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty If you are unable to complete this assessment by the due date/time, please refer to the “Special Consideration Application”, which is available at http://www.kbs.edu.au/wp-content/uploads/2015/12/KBS-Assessment-Policy-v4.2.
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MBA 401 People, Culture and Contemporary Leadership 2
Page 1 Kaplan Business School Assessment Outline Assessment 2 Information Subject Code: MBA401 Subject Name: People, Culture and Contemporary Leadership Assessment Title: Individual Video Presentation Assessment Type: Video Presentation Length: 5-7 Minutes (+/-10%) Weighting: 30 % Total Marks: 100 Submission: Via Vimeo Due Date: Week 9 Your Task Create an individual video presentation that explores the topic of “effective leadership” within an organisation of your choice. Assessment Description In recent weeks you have been exposed to a range of content exploring people and organisations; strategic human resource management; leadership and performance; leadership development and effectiveness. For this video presentation, you are required to select a leader of your choice (it can be from Australia or overseas). You will need to provide a short overview of your chosen leader in class and get approval from your lecturer. This will provide you with an opportunity to ensure that your chosen leader is appropriate for this assessment task. Your presentation should address the following questions: 1. Describe at least three (3) key factors that in your opinion make your chosen leader successful? 2. Identify at least three (3) keys ways that you can measure their effectiveness? 3. How has their performance as a leader contributed to organisational success? Assessment Instructions To ensure the success of your video presentation, you should take account of the following: 1. The lighting quality so you can be clearly seen; 2. The audio quality so that your voice can be clearly heard; 3. Record the video in a quite location so that background noise and interruptions are minimized; 4. Talk to the camera instead of reading your notes; 5. Be creative, a good presentation is not just about the content but the way that you present it; and 6. Practice numerous times beforehand and/or with a friend so that you are confident. You should refer to at least five (5) relevant theories that you have covered in the subject in your presentation to support your answers. Please refer to the assessment marking guide to assist you in completing all the assessment criteria. Page 2 Kaplan Business School Assessment Outline Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. Page 3 Kaplan Business School Assessment Outline Assessment Marking Guide Criterion Fail Pass Credit Distinction High Distinction Clear description and discussion of at least 3 key factors that made the chosen leader successful /20 Background, context, discussion and description of the key factor theories not or insufficiently, stated Background, context, discussion and description of the key factor theories mentioned but not completely stated Background, context, discussion and description of the key factors theories mentioned but only partially stated Background, context, discussion and description of the key factor theories almost clearly and fully stated Background, context, discussion and description of the key factor theories all clearly and fully stated Clear identification and discussion of at least 3 ways that you can measure their effectiveness /20 Background, context, discussion and description of the leaders key measures of success not or insufficiently, stated Background, context, discussion and description of the leaders key measures of success mentioned but not completely stated Background, context, discussion and description of the leaders key measures of success mentioned but only partially stated Background, context, discussion and description of the leaders key measures of success almost clearly and fully stated Background, context, discussion and description of the leaders key measures of success all clearly and fully stated Quality of the discussion of performance and organisational success within the overall context of leadership /20 Performance and organisational success factors are poorly evaluated, described and analysed from a theoretical and practical perspective. Performance and organisational success factors are partially evaluated, described and analysed from a theoretical and practical perspective. Performance and organisational success factors are mostly evaluated, described and analysed using both theory and practical perspective.. Performance and organisational success factors are clearly evaluated, described and analysed using both theory and practical perspective. Performance and organisational success factors are very clearly evaluated, described and analysed using both theory and practical perspective Quality of video presentation /20 Ideas were poorly expressed. Delivery and presentation were poor Ideas were reasonably clearly expressed. Delivery and presentation were satisfactory Ideas were clearly expressed. Delivery and presentation were poor were very good. Ideas were very clearly expressed. Delivery and presentation were excellent. Ideas were extremely clearly expressed. Delivery and presentation were outstanding Demonstrated use of at least five relevant theories /20 References not included in the video presentation Minimal use of references used in the video Partial use of references in the video presentation Good use of references in the presentation Excellent use of references in the presentation
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MBA 401 People, Culture and Contemporary Leadership 3
Page 1 Kaplan Business School Assessment Outline Assessment 3 Information Subject Code: MBA401 Subject Name: People, Culture and Contemporary Leadership Assessment Title: Individual Reflective Journal Assessment Type: Written Journal Word Count: 2,000 Words (+/-10%) Weighting: 40 % Total Marks: 40 Submission: Moodle Submission Due Date: Week 13 Your Task Create an individual reflective journal that explores the People, Culture and Contemporary Leadership theories and concepts that have been covered in the subject. Assessment Description An important part of undertaking postgraduate study, is that you actively reflect on what you’ve been learning and how you could apply it to assist your own professional development. This learning should have included a number of topics which include: 1. Theories covered such as: organisational performance, culture and engagement, talent acquisition/management, leadership development and leadership styles: 2. Online resources such as: videos, podcasts and readings 3. In-Class industry guest speaker (Week 6) who demonstrated the link between theory and practice 4. In-class activities such as: discussions and cognitive exercises 5. Assessment feedback that you received on your assessments; and 6. Psychometric tests particularly for leadership and interpersonal traits. During this time you should have written a weekly diary notes recording your experiences (both positive and negative). This assessment requires you to combine these into a Reflective Journal that answers the following questions: • How do I describe my own leadership style: • What are the organisation factors that might assist or inhibit me from being an effective leader; • What can I do to continually develop my leadership skills; and • What are the three (3) key points that I thought were most valuable and why did I choose these? Page 2 Kaplan Business School Assessment Outline Assessment Instructions To ensure the success of your reflective journal make certain that you incorporate the following: • At least one (1) example that was most relevant to you from each of the six topics above • Paragraphs that don’t just describe your experiences but critically analyse them as well • Evidence that demonstrates not just your strengths (current or future) as a leader but also your limitations You should refer to at least five (5) relevant theories that you have covered in the subject in your presentation to support your answers. Please refer to the Assessment Marking Guide to assist you in completing all the assessment criteria. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. Page 3 Kaplan Business School Assessment Outline Assessment Marking Guide Criterion Fail Pass Credit Distinction High Distinction Use of Academic theory (5 marks) Theory is either missing or incorrectly used with references absent or limited. The writing style is challenging. Theory is only briefly described, quotes are excessive, and there is limited self-analysis on how it applies to the student Theory is compelling but further elaboration, such as critical reflection and solid referencing, is still required. Theory is impressive and referencing is close to the mark but the writing style still needs minor improvements. The theory is correctly described in the student’s own well written words, with excellent references to relevant scholars. Online resources (5 marks) Use of online resources are not included or are discussed without an obvious application to the student’s own leadership style. The online resources are discussed superficially without the critical analysis required of a postgraduate student. The online resources are discussed well, but greater self-analysis is required. Language, too, needs more coherence. The online resources are masterfully and analytically analysed but minor issues, such as language, preclude a higher mark. The online resources are discussed in expert language and self-analysis. The student has clearly engaged with the material. Industry guest (5 marks) The student did not attend the industry guest session or does not demonstrate an understanding of the messages conveyed. The student’s interaction with the industry guest was passive and the learning derived from the session superficial The student demonstrated engagement with the industry guest but critical self-analysis is lacking and the writing style in parts is difficult to follow. The industry guest clearly had an impact on the student, as evidenced by a high level of self-reflection and critical thinking. The student evidently engaged with the industry guest, not just via this reflective journal but in the classroom, too. Psychometric tests (5 marks) The student has not completed any psychometric tests or has not discussed them with enough substance. The student has undertaken the tests but hasn’t conducted the critical self-analysis required of a postgraduate subject. The student’s tests are interesting and the self-analysis is present but it is not clear the results have resulted in personal change. The student’s tests are analysed thoroughly and personal change is obvious. Problems with language prohibit further marks The student hasn’t just described the results of the test thoroughly but also clearly embraced the results and made personal changes. In-class activities (5 marks) The student rarely attended class and the activities outlined here are therefore different to what transpired in the classroom The student didn’t attend all classes and was mostly passive, hence why this section seems vague and only slightly sufficient. The student has made a good effort to link the activities with learning, but obvious gaps exist in terms of language and coherence. The student clearly derived value from the activities and has linked them strongly to self-analysis. Minor improvements needed. The student was not just present in class but also a valuable contributor, and this is obvious in the detailed and intelligent analysis. Assessment feedback (5 marks) The intro, conclusion and/or referencing are either missing or have failed to meet the minimum standards of postgraduate study. Intro and conclusion are minimal but sufficient, and referencing is present but limited. Major improvements needed. Intro and conclusion are very good but could be more comprehensive. Referencing is fine but inconsistencies exist. Impressive attempts are obvious in terms of the intro, conclusion and referencing, but there is scope for some improvement. The intro clearly states the aims and structure; the conclusion is a solid summary; and Harvard referencing is used correctly. Areas for improvement (5 marks) The areas for improvement are either missing or unrelated to the key question, and neither are they supported by research. The areas for improvement and supporting research are presented, but they are not convincing or well connected. Whilst improvement is needed, there is a solid attempt at linking the areas for improvement with the relevant theories. The areas for improvement and evidence are of a high standard but would be more convincing if worded more clearly There is no doubt, by the way the areas for improvement and evidence are presented, that these will be resolved.
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MBA 401 People, Culture and Contemporary Leadership
Page 1 Kaplan Business School Assessment Outline Assessment 1 Part B Information Subject Code: MBA401 Subject Name: People, Culture and Contemporary Leadership Assessment Title: PART B – Individual Report Assessment Type: In-Class Activity and Individual Report Word Count: 1500 Words (+/-10%) Weighting: PART B (20%) Total Marks: 20 Submission: PART B – Via Turnitin Due Date: Week 5 Your Task The components to this activity are: using the framework from Part A, create an individual report based on the organisation’s Human Resource practices, workforce performance, culture and employee engagement. Assessment Description PART A (In-Class Draft Report Framework) In Week 2/3 in-class groups will be formed and the group will need to select an Australian organisation/company of your choice from the Australia’s top 100 listed on the Australian Securities Exchange (ASX). You can find the list of companies at https://www.asx100list.com/. However, you CANNOT select the following organisations: Woolworths; the Coles Group; National Australia Bank; Commonwealth Bank of Australia; the ANZ Banking Group; and the Telstra Corporation. As part of the in-class activities, you will develop a group draft report framework (that must be signed off by your lecturer) to assist you in preparing your individual report. You are required to submit your signed framework and your report via Turnitin PART B. (Individual) By looking at the organisation’s website and Annual Reports, you will be able to see whether it is possible to access sufficient information about its Human Resource (HR) practices to address the following: 1. How is your selected organisation trying to improve the performance of its workforce? • Include at least one performance related initiative and one way in which its success could be measured 2. How is your selected organisation trying to improve its culture? • Include at least one culture-based initiative and identify the type of culture prevalent within the organisation 3. How is your organisation trying to improve their rates of employee engagement? • Include at least one employment-based initiative and the likelihood of success? The group-work in-class component will provide you with an opportunity to assess your choice of organisation and its Human Resource practices Assessment Instructions • You MUST confirm your organisation with your lecturer before commencing your assessment Page 2 Kaplan Business School Assessment Outline • Using a Report Format, include the following components: o Introduction (150 words) o Performance Related Initiatives (400 words) o Culture Related Initiatives (400 words) o Engagement Related Initiatives) (400 words) o Conclusion (150 words) o Reference List (using the Harvard Referencing Convention throughout your reflection and reference list at the end) • You should include a minimum of 5 academic references (journals, textbooks, scholarly websites) in addition to information from the companies themselves • Please refer to the Assessment Marking Guide to assist you in completing all the assessment criteria. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. Page 3 Kaplan Business School Assessment Outline Assessment Marking Guide Criterion Fail Pass Credit Distinction High Distinction Performance-related initiatives (5 marks) The initiatives and measures are either not present or not related to staff performance. Initiatives and measures are present but are neither clearly linked nor worded articulately. Linkages between the initiatives and measures are obvious but could be better explicated. The initiatives and measures are explicitly connected and are worded in a clear and professional manner. The initiatives and measures are very strongly connected and well worded but also supported by research. Culture-related initiatives (5 marks) The initiatives and type of culture are either not present or inaccurate. The effort is below that of a postgrad standard. Only limited details are provided on the type of culture and initiatives, and improvements to wording are needed. The initiatives and type of culture are solid but could be communicated in a more articulate and succient manner. The initiatives and type of culture are excellent, connected and worded well. Only minor improvements needed. The initiatives and type of culture are not only accurate and expertly worded but also supported by research. Engagement-related initiatives (5 marks) The initiatives are either missing or not related to engagement, neither are they supported by research. The initiatives and supporting research are presented, but they are not convincing or well connected. Whilst improvement is needed, there is a solid attempt at linking the initiatives with the relevant theories. The initiatives and evidence are of a high standard but would be more convincing if worded more clearly. There is no doubt, by the way the initiatives and evidence are presented, that these would be a success. Overall structure (5 marks) The intro, conclusion and/or referencing are either missing or have failed to meet the minimum standards of postgraduate study. Intro and conclusion are minimal but sufficient, and referencing is present but limited. Major improvements needed. Intro and conclusion are very good but could be more comprehensive. Referencing is fine but inconsistencies exist. Impressive attempts are obvious in terms of the intro, conclusion and referencing, but there is scope for some improvement. The intro clearly states the aims and structure; the conclusion is a solid summary; and Harvard referencing is used correctly.
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MBA 402 Governance, Ethics and Sustainability
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Subject Code: MBA402 Subject Name: Governance, Ethics, and Sustainability Assessment Title: Sustainability Assessment Weighting: 40% Total Marks: Word Limit: Due Date: 40 2,000 words Tuesday of Week 13, 11:55pm AEST . Assessment Description . .. You are required to watch the following YouTube clips from the GRI Secretariat: 1.The GRI Sustainability Reporting Standards: The Future of Reporting https://www.youtube.com/watch?v=AGqE4OO0_7g&t=3s 2.Introducing the GRI Standards https://www.youtube.com/watch?v=RDe8Kkh1BrU&t=2s You must also read the case study below based on fictional company Timberwell Constructions. You must then prepare a sustainability assessment report for Timberwell Constructions referring to the Consolidated Set of GRI Sustainability Reporting Standards 2016 that specifically addresses: A. Economic sustainability i)Disclosure 201-2 Financial implications and other risks and opportunities due toclimate change ii)Disclosure 205-3 Confirmed incidents of corruption and actions taken iii)Disclosure 206-1 Legal actions for anti-competitive behaviour, anti-trust, and monopoly practices B. Environmental sustainability i)Disclosure 302-1 Energy consumption within the organisation ii)Disclosure 304-2 Significant impacts of activities, products, and services onbiodiversity iii)Disclosure 307-1 Non-compliance with environmental laws and regulations Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. C. Social sustainability i) Disclosure 401-1 New employee hires and employee turnover ii) Disclosure 406-1 Incidents of discrimination and corrective actions taken iii) Disclosure 413-1 Operations with local community engagement, impact assessments, and development programs You will be required to include a minimum of 15 references in your Sustainability Assessment Report at least 5 of which must come from academic journals or textbooks. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 3 Case Study – Timberwell Constructions Introduction Timberwell Constructions is a residential development company that builds apartment complexes in the Stanwell Council district. It employs 58 male staff from the area with different construction related trades and professions. The local market for these workers is highly competitive and Timberwell has had to employ 12 new apprentices in the reporting period because 17 employees have left, mostly to work for rival organisations or establish their own businesses. The company has increased worker pay rates and implemented a monthly rostered day off to try to retain its existing staff. Fair Work Commission One employee, Dennis McCabe, resigned from the organisation and filed a workplace harassment claim in the Fair Work Commission. His claim alleged he was discriminated against by his co-workers on the basis of his age. Dennis further alleged that because he was the only worker older than 50 years of age (everybody else is aged between 30 and 50) he was the target of humiliating age related jokes from the others. The Fair Work Commission upheld Dennis’s claim and ordered Timberwell Constructions to pay him $4,400 in compensation. The Commission also ordered Timberwell to update its anti-discrimination policy and provide anti-discrimination training to all employees. The company has complied with the Commission’s orders. Australian Competition and Consumer Commission Dennis also lodged a series of complaints to a number of government authorities about Timberwell’s operations. On the basis of one such complaint, the Australian Competition and Consumer Commission (ACCC) instituted proceedings in the Federal Court against Timberwell Constructions for alleged anti-competitive conduct involving misuse of market power and exclusive dealings. The ACCC alleged that Timberwell became aware that a group of local builders were planning to establish a competing development company. In response to this competitive threat, the ACCC alleged senior Timberwell executives told suppliers and contractors that if they were involved with the new development company they would have their business with Timberwell substantially reduced or withdrawn. The ACCC alleged that Timberwell engaged in this conduct for the purpose of deterring or preventing a new entrant in the development market in the Stanwell district, or substantially lessening competition in that market. The case is listed to be heard by the Federal Court in four months. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. State Corruption Commission Dennis made a separate complaint to the state corruption commission resulting in a public corruption scandal involving five Timberwell employees and two business partners. The complaint alleged that in order to push the company’s development applications through the council approval process, the five employees and two external consultants offered bribes to council project officers. The state corruption commission has charged each of the five employees and one of the external consultants with corruption. All five employees have been suspended without pay by Timberwell pending the outcome of the prosecutions. Timberwell has also terminated its partnership contracts with the two external consultants. Department of the Environment and Energy Dennis also made a separate complaint to the Department of the Environment and Energy. Following an investigation by the Department, Timberwell was fined $200,000 for clearing 0.45 hectares of critically endangered ecological community coastal grasslands. The cleared area was recognised under the State Planning Scheme as containing important flora and fauna attributes. Timberwell was also ordered to undertake an external review of its vegetation management plan, extend its audit program for contractors, and implement a rehabilitation plan at a cost of no less than $440,000. Public Relations Campaign These complaints have drawn a great deal of negative publicity. To bolster its public image, Timberwell Constructions has issued a series of media release intended to demonstrate that the company is a good corporate citizen. The first media release explained how an Environmental Impact Assessment performed on the company’s Otford Park development site discovered that 60% of the site was populated by the rare wallum sedge frog. The Assessment estimated the medium density residential development proposed for the site would irreversibly convert the habitat and render it inconsistent with the frogs’ survival on the site. Timberwell is working with Stanwell Council and environmental groups to devise a strategy for managing the proposed development of the site and the conservation of the wallum sedge frog. The second media release explained that Timberwell Constructions is an energy efficient organisation. It included the following energy consumption table for the company in the reporting period based on calculation tools prescribed by the Australian Department of Industry and Science: Fuel consumption from non-renewable sources 1.0 Gigajoule Fuel consumption from renewable sources 0.5 Gigajoules Electricity consumption 2.0 Gigajoules Note: 1 Gigajoule = 109 joules The media release also explained that Timberwell had implemented a program to raise its fuel consumption from renewable resources to at least 50% of its total fuel consumption within the next three years. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. The third media release explained the Timberwell Constructions goes to considerable expense to engage local communities, perform impact assessments, and formulate social development programs for all proposed residential developments. These initiatives include Environmental Impact Assessments, local resident meetings, and local community development programs based on the local community’s need for affordable social housing. The fourth and final media release explained how Timberwell Constructions is working closely with Stanwell Council to comply with the council’s proposed amendments to its Local Environmental Plan (LEP). In response to the warming effects of climate change and the increased risk of bushfires the Stanwell Council proposes to amend its LEP to rezone specific areas in the Stanwell District as ‘bushfire prone’. The LEP amendment is expected to take effect within 6 weeks. Any new development in an area identified under the proposed LEP amendment as bushfire prone will be required to meet higher standards of bushfire safety including larger distances between buildings and land boundaries and the use of fire retardant building materials. Timberwell Constructions has a development site in the Stanwell district that is located in an area that will be rezoned as bushfire prone under the LEP amendment. The new regulations could cost Timberwell as much as $4 million to comply with. The company has engaged an external town planning firm to manage the development application and work with Stanwell Council so as to minimise these potential costs. The town planning firm is charging $50,000 for their services. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Marking Rubric Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%-74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark Assessment Content (Subject Specific) OUT OF 30 MARKS Sustainability Assessment Economic Sustainability Sustainability Assessment Report demonstrates poor understanding of management approach disclosure methodology. Failure to provide narrative explanation of topic specific disclosures. Substandard effort to make disclosures based on case study information. Demonstrated understanding of case study organization disclosure obligations based on mostly accurately identified topic specific disclosures - climate change, corruption, and anti-competitive behavior. Narrative explanation using management approach disclosure methodology but further work required to improve clarity of disclosure. Topic specific disclosures - climate change, corruption, and anti-competitive behavior – accurately identified from the case study and appropriately disclosed in Sustainability Assessment Report with reasonably clear narrative explanation using management approach disclosure methodology. Comprehensive understanding of case study organization disclosure obligations based on accurately identified topic specific disclosures - climate change, corruption, and anti-competitive behavior. Clear narrative explanation using management approach disclosure methodology. Sustainability Assessment Report demonstrates advanced level understanding of management approach disclosure methodology. Highly detailed narrative explanation of topic specific disclosures – climate change, corruption, and anti-competitive behavior – together with accurate and total disclosure based on case study information. /10 Sustainability Assessment Environmental Sustainability Lack of understanding of disclosure requirements of case study organization. Insufficient narrative explanation or commentary of topic specific disclosures - energy consumption, biodiversity, environmental law breaches. Management approach disclosure methodology not followed. Methodology of the management approach to disclosure appropriately used to prepare logical narrative explanations of topic specific disclosures - energy consumption, biodiversity, environmental law breaches. Narrative explanations are reasonably clear but some important details from case study that should be included have been overlooked. Sustainability Assessment Report indicates general awareness and solid understanding of purpose of disclosure and required methodology. Relevant details from case study are included within narrative explanation of topic specific disclosures - energy consumption, biodiversity, environmental law breaches. Methodology of the management approach to disclosure used well to prepare detailed narrative explanations of topic specific disclosures - energy consumption, biodiversity, environmental law breaches. Narrative explanations are clear and incorporate vast majority of relevant details from case study. Effective adoption of management approach disclosure methodology to provide complete topic specific disclosures – energy consumption, biodiversity, environmental law breaches – relevant to case study organization. Articulate and highly detailed narrative explanations included in Sustainability Assessment Report. /10 Sustainability Assessment Social Sustainability Sustainability Assessment Report demonstrates poor understanding of management approach disclosure methodology. Failure to provide narrative explanation of topic specific disclosures. Substandard effort to make disclosures based on case study information. Demonstrated understanding of case study organization disclosure obligations based on mostly accurately identified topic specific disclosures - attrition, discrimination, and community engagement. Narrative explanation using management approach disclosure methodology but further work required to improve clarity of disclosure. Topic specific disclosures - attrition, discrimination, and community engagement – accurately identified from the case study and appropriately disclosed in Sustainability Assessment Report with reasonably clear narrative explanation using management approach disclosure methodology. Comprehensive understanding of case study organization disclosure obligations based on accurately identified topic specific disclosures - attrition, discrimination, and community engagement. Clear narrative explanation using management approach disclosure methodology. Sustainability Assessment Report demonstrates advanced level understanding of management approach disclosure methodology. Highly detailed narrative explanation of topic specific disclosures – attrition, discrimination, and community engagement – together with accurate and total disclosure based on case study information. /10 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Structure Format and Presentation OUT OF 10 MARKS Answer clearly and logically presented Serious lack of organization. Body paragraphs do not refer back to or relate to main arguments. Writing is formulaic, i.e. “in conclusion,” “another example is….” Writing style could be more effective. Organization is hard to follow; there is little progression of ideas. Little or no transitions between paragraphs. Need to more effectively weave main arguments throughout and relate body paragraphs. Paragraphs are generally well organized. Better transitions needed. The progression of ideas could be more thoughtful. Paragraphs relate back to main arguments to prove argument. Ideas & arguments are well structured. Thoughtful progression of ideas and details. Sound transitions between paragraphs. Major arguments are effectively made. Ideas & arguments are effectively structured. Thoughtful progression of ideas and details. Excellent transitions between paragraphs. Concluding comments leave the reader thinking. Major arguments are effectively woven throughout everybody paragraph, with ideas always related back to main arguments. /2 Appropriate theory and research used to answer question posed The critique does not have appropriate structure and lacks direction. No significant observations made from appropriate theory and research. Poor writing and expression of arguments. Reasonable critique which examines the relevant issues and makes reasonable observations made from appropriate theory and research. Reasonable writing and expression of arguments. Good critique examines the relevant issues and makes good observations from appropriate theory and research. Good writing and expression of arguments. A very good critique considered all the relevant issues and made important observations made from appropriate theory and research. Very good writing and expression of arguments. Fully considered all the relevant issues and made significant observations made from appropriate theory and research. Excellent writing and expression of arguments. /2 Correct academic writing style used, including correct spelling, grammar and punctuation Needs more sentence variety. Little or no thought given to diction. Tone or language is conversational. Contains much informal language. Uses “I” or “you.” Contains many examples of unclear or awkward phrasing. Needs more sentence variety. Attention needed with diction. Contains informal language or conversational tone, or uses “I” or “you.” Unclear or awkward sentence phrasing. Sentence variety is adequate. Tone is appropriate. Diction is clear, but could be more effective. Language is academic, and writing is clear and effective. Very little or no unclear or awkward phrasing. Sentence variety is effective and good. Tone is appropriate and consistent. Diction/ vocabulary is appropriate and effective. Language is academic. Writing is clear, and concise. Sentence variety is effective and sophisticated. Tone is appropriate and consistent. Diction/ vocabulary is sophisticated and effective. Language is academic. Writing is clear, concise, and strong. /2 Format of answer consistent with question requirements and KBS guidelines No efforts made to follow submission and editing, spacing, etc requirements. Meets most editing, spacing, fonts, and other editing requirements. Some requirements not met. Meets editing, spacing, fonts, and other editing requirements. Meets almost all editing, spacing, fonts, and other editing requirements. Meets all editing, spacing, fonts, and other editing requirements. /2 In-text referencing and reference list follows Harvard style and consistent with KBS guidelines Inappropriate referencing. Not in-line with requirements of Harvard style and consistent with KBS guidelines. Reasonably appropriate referencing, generally in-line with requirements of Harvard style and consistent with KBS guidelines. Good referencing, largely in-line with requirements of Harvard style and consistent with KBS guidelines. Very good referencing, 100% in-line with requirements of Harvard style and consistent with KBS guidelines. Excellent/appropriate referencing, 100% in-line with requirements of Harvard style and consistent with KBS guidelines. /1 Word count is within + / - 10% of requirement Word count is within + / - more than 15% of requirement Word count is within + / - 15% of requirement Word count is within + / - 10% of requirement Word count is within + / - 5% of requirement Word count is within + / - 0% of requirement /1 Comments: /30 /10 /40
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MBA 403 Financial and Economic Interpretation and Communication
Page 1 Kaplan Business School Assessment Outline Assessment Choose an item. Information Subject Code: MBA403 Subject Name: Financial & Economic Interpretation and Communication Assessment Title: Assessment 3: Financial Analysis Report Assessment Type: Essay Word Count: 1,000 Words (+/-10%) Weighting: 30 % Total Marks: 30 Submission: Due in Turnitin on Monday of Week 13 by 23:55 (11:55pm) AEST Due Date: Week 13 Your Task Select a company that is currently listed on the ASX. Write a Financial Analysis Report using an essay structure to interpret a company’s most recent annual report. Assessment Description Students will write a Financial Analysis Report for a stakeholder (external investor or internal manager) that interprets the annual report of an Australian company. The Report will clearly state recommendations about the company’s suitability for share investment or internal management. The company should be listed on the ASX. Students will be assessed on the thoroughness of the financial analysis. Thoroughness requires a logical justification of why financial and non-financial performance indicators are included in the analysis. The analysis will be formally written to meet the expectations of a stakeholder. The report is limited to 1000 words, plus or minus 10%, excluding title page and bibliography. Assessment Instructions Select a company that is currently listed on the ASX. Write a Financial Analysis Report that interprets the company’s most recent annual report. This report will need to be written for a stakeholder (external investor or internal manager). Research additional information beyond the annual report about the company’s performance. Use the group financial results if the annual report presents financial results for the group and parent company. Justify the selection of financial and non-financial performance indicators that are relevant for evaluating the company’s financial performance. Use a formal language and structure of your report. Refer to Resource A below. Include relevant non-financial analyses. Refer to Resource B below. Page 2 Kaplan Business School Assessment Outline Resource A – Financial Analysis Report content Executive summary The executive summary should be approximately 10% of total word count. It provides a background of the company chosen, the main business activities and the purpose of the Financial Analysis Report. Analysis Analysis will present and discuss the financial results and performance indicators extracted from the company’s annual report. A concise commentary should explain the significant changes in the financial results. Interpretation The interpretation should be approximately 70% of total word count. Interpret the causes of the changes in the company’s financial performance. Justify the inclusion of financial and non-financial performance indicators in the Financial Analysis Report. Research additional non-financial performance indicators from a wider range of sources beyond the company’s own publications. Discuss the company’s business activities and the financial implications of the activities. Apply financial and non-financial performance indicators to explain trends and issues in the company’s financial results. Conclusion The conclusion should be approximately 20% of total word count. State a clear recommendation that addresses the decision-making needs of a stakeholder. For example, recommend a decision to invest or not invest in the company if the Report is written for a potential shareholder. Or, recommend a decision to improve the financial performance of the company if the Report is written for an internal manager. Justify recommendations by explaining how it will meet the needs of the stakeholder. Bibliography and In-text Citations The Academic Integrity and Conduct Policy requires the appropriate use of intext citations and bibliography. You must cite all references (information sources) and comply with the expectations for academic writing. The bibliography and citations are excluded from total word count. Page 3 Kaplan Business School Assessment Outline Resource B Consider the following questions if they are relevant to the company’s financial performance. • What are the core business area(s) and geographic locations in which the company operates? • How have specific financial results improved or changed? • Is there evidence from other sources that can verify the trends for the industry? • What are the company’s current business strategy or strategies and key points of difference in the target market? Is there a specific skill-set required of employees? • What is the current and future market potential for the company? What influences have recent global events apparently had on the company? In which specific areas? • Identify strengths of the company’s management team and how these may benefit the organisation in future financial years. • What are the remuneration trends from last year to this year for the highest earners? • Is there a difference in the wages that could be earned in a competitor’s business? • What is the current management structure and ownership structure? • Identify strengths of the company’s management team and how these may benefit the organisation in future financial years. • What are the remuneration trends from last year to this year for the highest earners? • Are there other non-wage-related benefits of being an employee at the company? Page 4 Kaplan Business School Assessment Outline Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. Page 5 Kaplan Business School Assessment Outline Assessment Marking Guide Assessment Marking Criteria The following criteria will be applied to marking your assignment. Presentation /5 The Financial Analysis Report adheres to the total word count of 1,000 words The Financial Analysis Report is clearly written, logically structured, and draws a logical conclusion(s) Financial information is evaluated and presented to meet the expectations of a stakeholder (external investor or internal manager). Technical Skills /20 Financial and non-financial data is interpreted, analysed and justified for relevance to the company’s performance Financial theory and principles are applied in the evaluation and discussion Relevant and specific advice is provided to the stakeholder that addresses their needs Stakeholder Engagement /5 The selection of data sources is relevant to the interests of the stakeholder. The language and tone (grammar and syntax) of the Financial Analysis Report are formal and professional TOTAL /30
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MBA 404 Consumer Behaviour and Marketing Psychology 1
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information 1 Subject Code: MBA404 Subject Name: Consumer Behaviour and Marketing Psychology Assessment Title: Length: Individual Video Project 7 minutes (no more) Weighting: 25% Total Marks: Submission: 100 Online via Moodle Due Date: Week 6 . Assessment Description . In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour. You are required to create a 7- minute video, in which you must discuss and critically analyse your recent purchase of a product or service based on the 5-step Consumer Decision Making Process. Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-depth critical analysis of how you have moved through each of the steps. In your analysis, you will need to explain and demonstrate the steps along with your identification of any possible issues that occurred during this process. The findings presented in the video must be based on primary research and can be reinforced by analysis of relevant secondary data. Readings from Weeks 1-5 must also support your observations. Your recording must incorporate theories and concepts related to consumer behaviour discussed in the topics from weeks 1 to 5. More specifically: 1. Identify and analyse the need and want that led to the purchase of the product or service. 2. Identify and examine the internal and external sources of information. 3. Evaluate alternatives and narrow down the attributes of the product or service that satisfy the need or want. 4. Identify and analyse available purchase methods. 5. Analyse your post-purchase behaviour and satisfaction. You are required to use at least 15 sources of information and use Kaplan Harvard Referencing Style. Wikipedia and other ‘popular’ or non-academic sources are not to be used. For those students who have limited experience in video making techniques, it is recommended to read video FAQs document that is available to you under the assessments tab in MyKBS. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission Students are encouraged to submit their work well in advance of the deadline to avoid any possible technical difficulties. Please refer to the video FAQs document for further guidance. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA404 Assessment Marking Rubric – Individual Video Project 25% Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 – 74% DN (Distinction) 75 – 84% HD (High Distinction) 85 -100% Knowledge and Application /30 marks Your analysis identifies and applies minimal or none of the relevant consumer behaviour theories and concepts. Your analysis identifies and applies some relevant consumer behaviour theories and concepts. Your analysis sufficiently identifies and applies relevant consumer behaviour theories and concepts. Your analysis significantly identifies and applies relevant consumer behaviour theories and concepts. You analysis comprehensively identifies and applies relevant consumer behaviour theories and concepts. Critical Analysis /30 marks Your analysis lacks depth, and your interpretation is not relevant. You analyse basic market-specific information, and your interpretation is not always relevant. You sufficiently analyse and interpret market-specific information. You thoroughly analyse and interpret market-specific information. You critically analyse and expertly interpret accurate and specific market information. Research /20 marks Your research lacks focus because of an unsuitable choice of sources. You have selected basic primary and/or secondary sources. Your research is focused, drawn from a reasonable selection of primary and secondary sources. Your research is focused, complemented by a quality selection and range of primary and secondary sources. Your research is extensive and focused, complemented by a quality selection and a large range of primary and secondary sources. Format /20 marks Total marks /100 A better selection of illustrative devices would enhance your presentation. Your presentation is dull and irrelevant. Your voice tone and projection are poor, showing little or no rehearsal time. The reference list is mostly incorrect or non-existent. Your presentation includes some illustrative devices. Your presentation is adequately presented. Your voice tone and projection is either too high, too low and/or struggles to hold the audience’s attention. The reference list reference list adheres to Kaplan Harvard Referencing Style, with major errors. Your presentation includes mostly useful illustrative devices. Your presentation is delivered well. Your voice tone and projection hold the audience’s attention most of the time. The reference list adheres to Kaplan Harvard Referencing Style, with minor errors throughout and the occasional major error. Your presentation includes a wide selection of useful illustrative devices. Your presentation is professional. Your voice tone and projection highlight key points and hold the audience’s attention. The reference list adheres to Kaplan Harvard Referencing Style, with only the occasional minor error. Your presentation includes a comprehensive selection of useful illustrative devices. Your presentation is one of high-level professionalism. You have expertly used your voice tone and projection to emphasize points, capturing and holding the audience’s interest and attention. The reference list adheres to Kaplan Harvard Referencing Style, with no errors Feedback and grades will be released via Moodle.
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MBA 404 Consumer Behaviour and Marketing Psychology 2
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information 2 Subject Code: MBA404 Subject Name: Consumer Behaviour and Marketing Psychology Assessment Title: Length: Survey Sample and Analysis 10 Question Survey and Six-Page Analysis Weighting: 35% Total Marks: Submission: 100 Online via Turnitin Due Date: Week 10 . Your task Based on the analysis you conducted in Assessment 1, individually, you are required to create a 10 question survey via Survey Monkey (a free online instrument) to collect data from 15 respondents and to provide six-page analysis of the gathered data. Assessment Description. In this individual assignment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, group and individual differences, culture, family and lifestyle covered in weeks 3 to 8 that influence consumer behaviour and consequently consumers’ purchasing decisions. Please note that not all of these topics may apply to your chosen product or service. Assessment Instructions Your first task is to create a survey comprising of 10 questions that are designed to examine why consumers decided to purchase your chosen product or service. These questions should inquire consumer perception, attitudes, motivation, group and individual differences, culture, family and lifestyle factors. Please note that this survey should not ask participants questions about product or service quality and customer satisfaction. Your next task is to seek “real” and valid participants who legitimately purchased the chosen product or service that you analysed in Assessment 1 and to invite them to take your survey. You only need to gather 15 responses. Once you’ve created your survey and collected participants’ responses, you are required to provide a 6-page summary that addresses the following points: 1. Purpose (the goal of your survey) 2. Development of a survey instrument (the objectives of your survey questions) 3. Administration processes (how was this survey distributed and why) 4. Data Analysis (a succinct summary of the survey results) 5. Key Findings (an analysis of emerging themes from gathered results) 6. Reference List (not included in the page limit of this submission) 7. Appendices (Screenshots of Survey Monkey graphical representation of results; not included in the page limit of this submission) Please note that it is essential to seek “real” and valid participants who legitimately purchased the chosen product or service. You are also required to use theories and concepts related to consumer behaviour discussed in weeks 5 to 8 by incorporating consumer behaviour literature into your analysis. In referencing your survey, video from assessment 1 and other sources of information, you must use Kaplan Harvard Referencing Style. These may include government publications, industry reports, and journal articles. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Creation and Submission For more useful tips on how to use Survey Monkey, please view YouTube channel via https://www.youtube.com/user/SurveyMonkey. If you have any further questions related to the technical aspect of Survey Monkey, please contact your subject coordinator directly via email: anastasia.yeark@kbs.edu.au This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the KBS’s Assessment Policy via https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA404 Assessment Marking Rubric – Individual Survey Sample and Analysis 35% Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 – 74% DN (Distinction) 75 – 84% HD (High Distinction) 85 – 100% Questionnaire Design and Theory Application __/20 marks o You have demonstrated little or no theoretical application relevant to perception, attitudes, motivation, group and individual differences, culture, family and lifestyle. o You have demonstrated basic theoretical application relevant to perception, attitudes, motivation, group and individual differences, culture, family and lifestyle. o You have demonstrated sufficient theoretical application relevant to perception, attitudes, motivation, group and individual differences, culture, family and lifestyle. o You have thoroughly applied relevant theories to perception, attitudes, motivation, group and individual differences, culture, family and lifestyle. o You have expertly applied and integrated all of the theories relevant to perception, attitudes, motivation, group and individual differences, culture, family and lifestyle. Sample Survey Analysis __/40 marks o You provide purpose and/or objectives of your survey that is not relevant to the assessment task. o Your summary of data lacks depth and is not relevant to the assessment task. o Your survey analysis lacks depth, and your interpretation is not relevant. o The purpose and objectives of your survey are somewhat clear. o You provide a somewhat clear and logical summary of your survey data. o You analyse some of the sample survey information gathered from the questionnaire, by identifying emerging some relevant themes related to consumer behaviour. o The purpose and objectives of your survey are mostly clear. o You provide a mostly clear and logical summary of survey data. o You analyse most of the sample survey information gathered from the questionnaire, by identifying emerging, mostly relevant themes related to consumer behaviour. o The purpose and objectives of your survey are clear. o You provide a clear and logical summary of survey data. o You analyse and interpret the survey data by identifying emerging themes related to consumer behaviour. o The purpose and objectives of your survey are clear and concise. o You provide a concise, logical and well-structured summary of survey data. o You critically analyse and interpret the survey data by identifying emerging themes related to consumer behaviour well. Use of sources/supportive evidence __/20 marks o Your research lacks focus because of an unsuitable choice of sources. o You demonstrate somewhat focused research, although a better selection and range of sources would improve the quality of your analysis. o You demonstrate mostly focused research, although the use of a wider range of sources would enhance the quality of your analysis. o You demonstrate focused research, complemented by a wide range of sources. o You demonstrate extensive and focused research, complemented by a wide range of sources. Summary Format __/20 marks Total marks __/100 o Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis. o The format chosen for your analysis lacks thought and consideration for the intended audience. o In-text referencing and/or reference list is mostly incorrect or non-existent. o Even though grammar and spelling are an issue, they do not detract very much from the readability of your analysis. o The format chosen for your analysis is appropriate, but major improvements would enhance its presentation. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with major errors. o Grammar and spelling are very good but with occasional errors. o The format chosen for your analysis is appropriate, but some improvements would enhance its presentation. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with minor errors throughout and the occasional major error. o Errors in grammar and spelling are rare. o Your analysis is professionally presented and has been submitted in the appropriate format. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with only the occasional minor error. o Correct grammar and spelling throughout the analysis with no obvious errors. o Your analysis is professionally presented and exceeds expectations in what is suitable for a high-grade commercial environment. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with no errors. Feedback and grades will be released via Turnitin.
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MBA 404 Consumer Behaviour and Marketing Psychology 3
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information 3 Subject Code: MBA404 Subject Name: Consumer Behaviour and Marketing Psychology Assessment Title: Length: Individual Report 2000 words (+/- 10% allowable range) Weighting: 40% Total Marks: Submission: 100 Online via Turnitin Due Date: Week 13 . Your task Individually, you required to write a 2000-word report based on the scenario provided in the assessment instructions. Assessment Description. This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in Assessments 1 and 2. More importantly, you will need to showcase an understanding of marketing issues related to consumer behaviours such as attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes. Assessment Instructions Your task is to imagine that you have just been employed by the company of your chosen product or service that you analysed in your earlier assessments and that the marketing department of this company has asked you to prepare a 2000- word report in which you must: 1. Write a concise executive summary that covers all of the significant findings of your report (not included in the word limit of this submission) 2. Provide a concise overview of the product or service and its market performance (300 words). 3. Critically examine the company’s current marketing communication mix by considering how it targets consumers’ attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes. Please note that not all of these topics may apply to your chosen product or service (600 words). 4. Critically analyse whether or not the communication mix demonstrates a strong alignment to your findings in assessment 1 and 2 (600 words). 5. Provide at least three strategic recommendations that either address previously identified misalignment OR proposed ways in which identified alignment can be strengthened. Please incorporate recent peer-reviewed literature to justify your proposed recommendations (500 words). Recommendations should not include manufacturing or operational improvements. 6. Include Appendices (optional and not included in the word count) and Reference List (mandatory not included in the word count). In addition to your video and survey results, you are required to use at least 15 sources of information and use Kaplan Harvard Referencing Style. Wikipedia and other ‘popular’ sites are not to be used. These may include government publications, industry reports, and journal articles. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA404 Assessment Marking Rubric – Individual Report 40% Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 – 74% DN (Distinction) 75 – 84% HD (High Distinction) 85 – 100% Executive Summary __/10 marks o You wrote a summary that is unclear and/or vague. It does not cover the significant findings of your report. o You wrote a clear executive summary that covers some of the significant findings of your report. o You wrote a clear executive summary that covers most of the significant findings of your report. o You wrote a clear executive summary that covers all of the significant findings of your report. o You wrote a concise executive summary that covers all of the significant findings of your report. Critical Analysis __/30 marks o You provide an overview of the chosen product or service that is not clear and/or relevant to the assessment task. o Your analysis of the marketing communication mix lacks depth and/or is not relevant to the assessment task. o Your analysis of alignment/misalignment of assessment 1 and 2 findings lacks depth, and/or your interpretation is not relevant. o You provide a somewhat clear overview of the chosen product or service. o You analyse some of the marketing communication mix. o You analyse somewhat relevant alignment/misalignment of assessment 1 and 2, although further depth and interpretation are needed. o You provide a mostly clear overview of the chosen product or service. o You analyse most of the marketing communication mix. o You analyse mostly relevant alignment/misalignment of assessment 1 and 2, although further interpretation is needed. o You provide a clear overview of the chosen product or service. o You analyse all of the marketing communication mix. o You analyse alignment/misalignment of assessment 1 and 2, although further interpretation is needed. o You provide a concise overview of the chosen product or service. o You critically analyse all of the marketing communication mix. o You critically analyse alignment/misalignment of assessment 1 and 2, and your interpretation is well structured. Theory Application __/10 marks o You have demonstrated little or no theoretical application relevant attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes o You have demonstrated basic theoretical application relevant to attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes o You have demonstrated sufficient theoretical application relevant to attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes o You have thoroughly applied relevant attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes o You have expertly applied and integrated all of the theories relevant to attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes. Strategic Recommendations __/20 marks o You have not provided three strategic recommendations, or the quality of your recommendations is poor and/or incoherent. o You have drawn some useful recommendations, although a more comprehensive analysis of the scenario would have been helpful. o You have drawn mostly useful recommendations. o You have drawn varied, well-researched and compelling recommendations. o You have drawn dynamic, comprehensive and convincing recommendations. Use of sources/supportive evidence __/10 marks o Your research lacks focus because of an unsuitable choice of sources. o You demonstrate somewhat focused research, although a better selection and range of sources would improve the quality of your analysis. o You demonstrate mostly focused research, although the use of a wider range of sources would enhance the quality of your analysis. o You demonstrate focused research, complemented by a wide range of sources. o You demonstrate extensive and focused research, complemented by a wide range of sources. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Report Format __/20 marks Total marks __/100 o Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis. o The format chosen for your analysis lacks thought and consideration for the intended audience. o In-text referencing and/or reference list is mostly incorrect or non-existent. o Even though grammar and spelling are an issue, they do not detract very much from the readability of your analysis. o The format chosen for your analysis is appropriate, but major improvements would enhance its presentation. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with major errors. o Mostly correct grammar and spelling are very good but with occasional errors. o The format chosen for your analysis is appropriate, but some improvements would enhance its presentation. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with minor errors throughout and the occasional major error. o Errors in grammar and spelling are rare. o Your analysis is professionally presented and has been submitted in the appropriate format. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with only the occasional minor error. o Correct grammar and spelling throughout the analysis with no obvious errors. o Your analysis is professionally presented and exceeds expectations in what is suitable for a high-grade commercial environment. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with no errors. Feedback and grades will be released via Turnitin
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MBA 501 Dynamic Strategy and Disruptive Innovation 1
Page 1 Kaplan Business School Assessment Outline Assessment 1 Information Subject Code: MBA501 Subject Name: Dynamic Strategy and Disruptive Innovation Assessment Title: Stakeholder Analysis and Strategy Development Report Assessment Type: Report 2500 Words (+/-10%) Weighting: 35 % Total Marks: 35 Submission: Turnitin Due Date: Week 7 Your Task Develop a stakeholder analysis and strategy development report. Assessment Description You are required to research Tesla Motors and develop a Stakeholder Analysis and Strategy Development Report. As a starting point, listen to the BBC interview with Tesla CEO Elon Musk; https://www.youtube.com/watch?v=0871VJfvD1c The report should include an Executive Summary, Table of Content, and cover the following key focus areas. A. Introduction to Tesla Motors This section should include an introduction to Tesla Motors. Need to capture the vision and mission of the company with recent developments, challenges, and industry trends. Essential to provide a concise summary and an analysis of facts. B. Tesla Stakeholder View of the Organisation Prepare a diagram with Tesla as the central organisation surrounded by the company’s stakeholder groups using the stakeholder view model. For each stakeholder group identified in the stakeholder view model, research Tesla further and prepare a list identifying and describing the specific stakeholders within each stakeholder group. C. Stakeholder Analysis for four selected stakeholder groups Select four specific stakeholders and analyse their behaviour and motives. Tip: choose a stakeholder from each of the different four stakeholder categories discussed in MBA 501 workshops to avoid repeating yourself in sections D and E. Page 2 Kaplan Business School Assessment Outline D. Stakeholder category identification and generic strategic programs for each of the four selected stakeholders Identify the stakeholder category that each of the four stakeholders belongs to and list the generic strategic programs available for managing each stakeholder. E. Recommended strategic program for each of the four selected stakeholder groups including reasons for recommendations Recommend a specific strategic program for each of the four identified stakeholders that are consistent with one of the generic programs identified in section D. Assessment Instructions o Need to capture recent developments with regards to Tesla Motors and the industry. o Incorporate academically oriented articles and books into the analysis. o Minimum five academically oriented articles and books apart from industry reports, credible online news sources, business magazines, websites, etc. o Concepts relevant for this assignment are in workshops 1-5 o Need to follow a report format ? The Executive summary and table of content will not be included in the word count o Study the attached assessment rubric carefully o Watch the assignment briefing webinar conducted by the Subject Coordinator – refer subject welcome message from the Coordinator for the date and time Page 3 Kaplan Business School Assessment Outline Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. Page 4 Kaplan Business School Assessment Outline Assessment Marking Guide Criteria Below 50% Pass 50% - 64% Credit 65%-74% Distinction 75% - 84% High Distinction above 85% Introduction and the stakeholder view (7.0) Analytical rather than descriptive Basic introduction to the company. Insufficient capturing of trends and challenges. Lacks analysis. The stakeholder view is incomplete. Basic introduction to the company. Covered trends and challenges but basic analysis/ glossed over. Basic stakeholder view framework. Overall, descriptive than analytical. Covered all the necessary points sufficiently. A certain degree of analysis visible. Captured and analysed the vision, mission, trends, and challenges adequately. Good stakeholder diagram and description. Some research evident. Covered all the necessary points well. Good analysis; went beyond descriptions. Integrated literature and concepts well. Good review of vision, mission, trends, and challenges. Complete stakeholder diagram. Presented a holistic introduction. Very good analysis of the vision, mission, trends, and challenges. Very good coverage of stakeholders; comprehensive yet concise descriptions. Presented the stakeholder diagram very well. Stakeholder Analysis (8.0) Critical analysis and engagement of concepts Insufficient coverage of key concepts associated with stakeholder analysis. The analysis is superficial or non-existent. A basic analysis of stakeholders. Engaged some of the concepts associated with stakeholder analysis but the analysis lacks depth and detail. Integration of stakeholder analysis related concepts to some extent. Sufficient analysis. Integrated journal articles, prescribed text, other books, verified websites, etc. to some extent. Covered most of the concepts associated with stakeholder analysis. Provided strong justification and engaged scholarly views and arguments to enhance the depth of the review. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Provided a comprehensive analysis of stakeholders while engaging all the concepts associated with stakeholder analysis. Engaged literature and scholarly views to strengthen the arguments and justifications. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very well. Category identification and generic strategy programs (8.0) Critical analysis and engagement of generic strategy programs The insufficient justification for stakeholder categorisation. Lack of discussion about generic strategy programs. A basic justification for stakeholder categorisation. The categorisation is in line with the analysis to some extent. A basic indication of the generic strategy programs; insufficient integration with the case study company. Provided enough justification for stakeholder categorisation. The categorisation is in line with the analysis. Engaged literature to some extent to strengthen the arguments. Discussed and integrated the generic strategy programs to the case study company. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis to some extent. Provided sound justification for stakeholder categorisation. Good analysis of generic strategy options in the context of the case study company and engaged literature and scholarly views to strengthen the arguments. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Comprehensive analysis of generic strategy options in the context of the case study company. Very good justification for stakeholder categorisation and supported the arguments with scholarly views. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis very well. Recommendations (6.0) Comprehensive, strategic and in line with the stakeholder model Recommendations are missing or incomplete Recommendations are very general in nature – there is a disconnect between the analysis, categorisation and the recommendations. Either few or long list without sufficient justification. The recommendations are broadly in line with the stakeholder analysis and categorisation. Sufficient justification for the recommendations and integrated the generic strategy options sufficiently. Some research evident. Recommendations are in line with the stakeholder analysis and stakeholder categorisation. The recommendations flow from the generic strategy option analysis. Need to justify further. Engaged literature when justifying the recommendations. Comprehensive recommendations that cover the chosen stakeholders well. The recommendations are entirely in line with the analysis and categorisation. The recommendations are emerging from the generic strategy options and provided a good justification. Engaged literature well to justify. Page 5 Kaplan Business School Assessment Outline Structure (6.0) Organisation, report structure, flow, adherence to KBS referencing guidelines and writing style Sketchy executive summary. Did not follow the KBS referencing guidelines and report writing conventions sufficiently. Need to improve grammar, spelling, and the flow of the report. Followed KBS referencing guidelines to some extent. Appropriate executive summary but need to improve. There is disconnect between some sections. Appropriate flow and followed report writing conventions to some extent. Reasonably good writing style. Followed KBS referencing guidelines well. Followed report writing conventions sufficiently. The structure and the flow are good. Adequate focus on spelling, grammar, and the writing style. The report structure and the flow are very good. The different sections of the report connect logically. Followed KBS referencing guidelines well. Good writing style; grammar, spelling and academically oriented writing. Maintained a very good flow; the sections in the report connect logically and seamlessly. Very good executive summary. Followed KBS referencing guidelines well. Very good writing style; spelling, paragraph construction, grammar, and academically oriented writing.
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MBA 501 Dynamic Strategy and Disruptive Innovation 2
Page 1 Kaplan Business School Assessment Outline Assessment 1 Information Subject Code: MBA501 Subject Name: Dynamic Strategy and Disruptive Innovation Assessment Title: Business Portfolio and Dynamic Capability Slide Presentation Assessment Type: Presentation - 25 slides Weighting: 30 % Total Marks: 30 Submission: Turnitin Due Date: Week 10 Your Task You are required to review an organisation case study including statistical information on business unit performance and current market conditions. The case study to be shared among students in week 7. Assessment Description The case study will also include information regarding the organisation’s current capacity to respond effectively to change. You must then prepare a Business Portfolio and Dynamic Capability Slide Presentation using the following headings: A. Business Portfolio Analysis Plot each business unit on a BCG matrix, GE-McKinsey matrix, and Synergy matrix. B. Business Portfolio Recommendations Provide recommendations to the organisation for the strategic management of each business unit with explanations for each recommendation. C. Dynamic Capability Analysis Prepare an assessment of the organisation’s dynamic capability including its capacity to: 1. Identify and assess opportunities 2. Mobilise resources 3. Transform and reconfigure strategic assets D. Dynamic Capability Recommendations Provide recommendations to the organisation for enhancing overall dynamic capability with explanations for each recommendation. Page 2 Kaplan Business School Assessment Outline Assessment Instructions o Should not go beyond 25 slides. o Slide/s should be allocated for references – these slides will not be considered in the slide count (25). o Incorporate journal articles, prescribed text, other books, etc. into the analysis. o You are not expected to research the different industries mentioned in the case study. The focus should be on researching, analysing, and applying portfolio management and dynamic capability related theories, concepts, and scholarly views. o Concepts relevant for this assignment will be in workshops 7 and 8. o Need to use the notes pane to explain the points/ analysis indicated in the slides. The write up in the notes pane should not exceed 150 words per slide. Use the notes pane only when it is necessary. o A sample slide template (structure and key slides) will be shared with the case study. o Study the attached assessment rubric carefully. o Watch the assignment briefing webinar conducted by the Subject Coordinator – refer subject welcome message from the Coordinator for the date and time. Page 3 Kaplan Business School Assessment Outline Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. Page 4 Kaplan Business School Assessment Outline Assessment Marking Guide Criteria Fail below 50% Pass 50% - 64% Credit 65%– 74% Distinction 75%-84% High Distinction over 85% Business Portfolio analysis (7) Understanding of concepts and appropriate plotting of companies Weak understanding of portfolio management related concepts and incorrect plotting of companies Basic understanding of Portfolio management concepts. Plotted the companies correctly to some extent but the analysis is incomplete or lacks depth. Demonstrated an adequate understanding of portfolio concepts and sufficient application. Plotted the companies correctly and justified the analysis with some literature integration. Good understanding of portfolio management related concepts. Correctly plotted the companies and provided an extensive analysis by justifying and integrating journal articles, prescribed text, other books, verified websites, etc. Demonstrated a very good understanding of Portfolio management related concepts. Comprehensive analysis with a significant number of scholarly views and literature integrated into the analysis. Business Portfolio recommendations (5) Integration of literature and justification Insufficient justification of recommendations. Basic recommendations and insufficient justification. Some evidence of research. Sufficient indication of recommendations. Provided adequate justification and some literature support. Recommendations are in line with the analysis. Provided sound justification for the recommendations. Integrated journal articles, prescribed text, other books, verified websites, etc. to some extent. Comprehensive recommendations are covering multiple aspects. Provided very good justification. Evidence of extensive research and analysis: journals, prescribed text, other books, verified websites, etc. Dynamic Capability analysis (7) Understanding and integration of Dynamic Capability concepts/literature into the analysis Insufficient understanding of dynamic capability related concepts. No evidence of research. Basic understanding of dynamic capability related concepts but limited application. Some evidence of research but the analysis is superficial. Sufficient integration of dynamic capability related concepts. Applied the concepts to the case study company adequately and integrated literature into the analysis. Demonstrated a good understanding of dynamic capability related concepts. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis and applied the concepts well. Demonstrated a very good understanding of dynamic capability related concepts. Presented arguments based on journal articles, prescribed text, other books, verified websites, etc. Comprehensive application of concepts. Dynamic Capability recommendations (5) Sound recommendations with justification Recommendations are missing or insufficient justification. Recommendations are very general in nature. Insufficient justification. Some evidence of research. Sufficient indication of the recommendations. Provided adequate justification and some literature support. Recommendations are in line with the analysis. Provided sound justification for the recommendations. Integrated journal articles, prescribed text, other books, verified websites, etc. to some extent in the justification. Comprehensive recommendations covering multiple aspects. Provided very good justification. Evidence of extensive research and analysis: journals, prescribed text, other books, verified websites, etc. Structure (6) Adherence to KBS referencing guidelines and slide construction skills; amount of text, logical use of images, colour schemes, fonts, use of slide space, notes pane, and professional feel to slides. No structure to the assessment. The Slides are text-heavy, busy, and audience unfriendly (colour schemes, fonts, layout, efficient use of slide space, etc.). Non-adherence to KBS referencing guidelines. Followed KBS referencing guidelines sufficiently. Slides are reasonably professional; somewhat text-heavy, busy but audience-friendly. Utilised the notes pane adequately. Followed KBS referencing conventions sufficiently. Slides are good; sufficient amount of text, used slide space efficiently, colour schemes, fonts, etc. Utilised the notes pane adequately. Good slide construction skills. The right amount of text supported by notes in the notes pane. The slide deck is audience-friendly. Followed KBS referencing conventions well. Audience friendly slide deck with very good slide construction skills. Utilised slide space effectively and integrated images, fonts, colour schemes, etc. in a professional manner. Followed KBS referencing guidelines well and used the notes pane well.
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MBA 501 Dynamic Strategy and Disruptive Innovation 3
Page 1 Kaplan Business School Assessment Outline Assessment 1 Information Subject Code: MBA501 Subject Name: Dynamic Strategy and Disruptive Innovation Assessment Title: Disruptive Innovation Video Presentation (Individual) Assessment Type: 10-15 minute video recording and script Weighting: 35 % Total Marks: 35 Submission: Turnitin Due Date: Week 13 Your Task You are required to review an organisation case study including information about the organisation’s internal structure, market research techniques, and R&D methodology. The case study will also include information regarding relevant regulation and economic conditions affecting the organisation. The case study will be shared in week 09. Assessment Description You must then record a Disruptive Innovation Video Presentation reflecting on the organisation’s capacity to innovate from the following perspectives: A. Internal perspective Prepare an analysis of the key internal structures impacting the organisation’s innovative capacity and offer recommendations. B. External perspective Prepare an analysis of the key external factors impacting the organisation’s innovative capacity and offer recommendations. C. Marketing perspective Prepare an analysis of the key marketing and customer related factors impacting the organisation’s innovative capacity and offer recommendations. D. Technology perspective Prepare an analysis of the organisation’s innovative processes and whether they enhance the organisation’s innovative capacity and offer recommendations. Page 2 Kaplan Business School Assessment Outline Assessment Instructions o The video recording should not exceed 15 minutes. o Need to upload the supporting material to Turnitin. It can be, ? A script ? Powerpoint slide deck (with notes) ? A word document with key points o Important to indicate references in the document that will be uploaded into Turnitin. o You are not expected to research the industry mentioned in the case study. The focus should be on researching, analysing, and applying disruptive innovation related theories, concepts, and scholarly views. o Concepts relevant for this assignment are in workshops 9, 10, 11, and 12. o Study the attached assessment rubric carefully. o Watch the assignment briefing webinar conducted by the Subject Coordinator – refer subject welcome message from the Coordinator for the date and time. Page 3 Kaplan Business School Assessment Outline Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. Page 4 Kaplan Business School Assessment Outline Assessment Marking Guide Criteria Fail below 50% Pass 50% - 64% Credit 65%– 74% Distinction 75%-84% High Distinction over 85% Internal perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations. External perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations. Marketing perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations. Technology perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations. Organisation and Video presentation (7 marks) Organisation of the video, adherence to KBS referencing guidelines and structure of the document submitted Unstructured video presentation. Did not follow KBS referencing guidelines and the document submitted do not link with the recording. Reading from a script, using filler words, and unsuitable background The video is structured sufficiently but reading from a script, using too many filler words, and confusing/ unstructured sentences. Followed KBS referencing guide sufficiently. Reasonably professional approach to the recording. A sufficiently structured video recording. Followed KBS referencing guidelines well. Adhered to most of the video presenting conventions. Reading from a script. Professional approach to the recording. A well structured video recording that creates interest. Followed KBS referencing guidelines well. Professional and confident presentation. An interesting video recording that fully adheres to video recording and presentation conventions. The video can break the clutter. Followed KBS referencing guidelines well.
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MBA 502 Emotional Intelligence, Cultural Intelligence and Diversity 1
Assessment 1 Information Subject Code: MBA502 Subject Name: Emotional Intelligence, Cultural Intelligence and Diversity Assessment Title: Assessment 1 Assessment Type: Individual Reflective Essay Weighting: 30% Total Marks: 30 Submission: Via Turnitin Due Date: Monday of Week 5 Your Task Write a reflective essay after: 1. You have taken the two tests 2. Your two friends complete the two tests to evaluate you 3. Use the JohariWindow to discuss the results 4. Show the results of your tests to your lecturer (if you are an online student email them to your lecturer) Assessment Description This individual reflective assignment requires you to demonstrate a comprehensive understanding of Learning Outcomes 1 and 2, covering topics between weeks 1 and 4. Assessment Instructions 1. Complete a self-assessment through the Global Leadership Foundation’s Global Emotional Intelligence Test (GEIT) here: https://globalleadershipfoundation.com/geit/eitest.html and complete Daniel Goleman’s EQ Instrument from this free online link: https://www.mindtools.com/pages/article/ei-quiz.htm 2. Contact two people who know you reasonably well (e.g. work colleagues, close friends, family members). Provide them with the link or hard-copy version of the same two survey instruments and request that they complete the survey as an assessment of you and mail their survey results to you once completed. 3. Using the JohariWindow model for self-awareness, critically analyse your own findings and those of your associates to reflect on what you have learned about yourself.Write a 1200-word reflective essay (+/- 10% word count) based on the assessment results you have gathered. Discuss key areas of strengths and areas for improvement. In particular, review major differences between your self- assessment and those that you received from your chosen two associates. 4. In addition to an introduction and conclusion, the reflective essay should comprise three main sections: In Part 1, critically compare your results with those of the two people who evaluated you. In your analysis, use the four quadrants of the Johari Window; i.e. Open, Blind, Hidden, Unknown (approx. 400 words). In Part 2, analyse your strengths and weaknesses based on your own survey results and discuss possible improvements (approx. 300 words). In Part 3, reflect on what competencies you would like to develop in order to function well as a global citizen. Provide practical examples with the assumption you work in a culturally diverse global organisation (approx. 400 words). Your reflective essay should include: • Integration of these reflections with theoretical concepts. • A reflective essay can be entirely written in the first person. • A brief discussion of identified strengths and areas for development, presenting your own results, your associates’ results, and a discussion of the patterns, similarities/differences and trends you discover. • Evidence of integration of feedback received from your associates, as well as consideration of your own past experiences and feedback from other sources you have received in years gone by. • A clear conclusion reflecting on how your new insights may assist you with a potential career in a culturally diverse organisation. • A reference list. • Proof of completed surveys, both yours and your associates’ (Face-to-face students to give these to their facilitators in Week 5 at the end of the seminar. Online students to scan the tests and email them to their online facilitator). Please note that the evidence of the tests is worth 6/30. Further guidance: • This paper requires a significant amount of analysis and personal reflection. This means that you should consider the JohariWindow model by breaking down its four parts and reflecting on how the various quadrants provide a deeper understanding of yourself. • The attached marking rubrics guide the marker when awarding marks for your reflective essay. You should review your paper in line with this to ensure there is nothing you have missed. • It is important to check your similarity in Turnitin. All sentences highlighted must be either paraphrased in your own words or put in quotes and referenced accordingly. You should be aiming for as low a similarity score as you can. Similarity highlighted in a contents page, reference list or appendices is nothing to be concerned about. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. Assessment Marking Guide Criteria F (Fail) 0%-49% P (Pass) 50%64% CR (Credit) 65%-74% D (Distinction) 75%- 84% HD (High Distinction) 85%-100% Mark Assessment Content (Subject specific) OUT OF 24 MARKS Provided evidence of completed surveys (of self-evaluation and two associates’ evaluations) Attached evidence of required surveys of yours as well as those of two other chosen associates (colleagues, friends or family). Marks will be deducted proportionally for missing or partially completed surveys. /6 Critical review of assessment of self- integrating feedback received from associates No evaluation and reflection of the differences in assessment results (own personal assessment vs. feedback received). Fair evaluation and reflection of the differences in assessment results (own personal assessment vs. feedback received) Good evaluation and reflection of the differences in assessment results (own personal assessment vs. feedback received). Very good critical evaluation and reflection of the differences in assessment results (own personal assessment vs. feedback received). Excellent critical evaluation and reflection of the differences in assessment results (own personal assessment vs. feedback received) /8 Theory integration No effort to integrate concepts and theories in support of discussion and reflection. Little effort to integrate concepts and theories in support of discussion and reflection. Good use of the concepts and theories in support of discussion and reflection. Very good use of the concepts and theories in support of discussion and reflection. Excellent use of the concepts and theories in support of discussion and reflection. /5 Reflection on insights gained for a potential career in a culturally diverse global organisation No reflection on insights for a potential career in a culturally diverse global organisation. Superficial reflection on insights for a potential career in a culturally diverse global organisation. Good reflection on insights for a potential career in a culturally diverse global organisation. Very good reflection on insights for a potential career in a culturally diverse global organisation. Very thorough reflection on insights for a potential career in a culturally diverse global organisation. /5 Criteria F (Fail) 0%-49% P (Pass) 50%64% CR (Credit) 65%-74% D (Distinction) 75%- 84% HD (High Distinction) 85%-100% Mark Structure format and presentation (consistent across all courses) OUT OF 6 MARKS Answer clearly and logically presented Answer presented is not clear and logical. Answer presented is somewhat clear and logical. Answer presented is sufficiently clear and logical. Answer presented is substantially clear and logical. Answer presented is exceptionally clear and logical. /1 Appropriate theoryand research used to answer question posed Answer unsatisfactorily incorporates, integrates and applies theory and research. Answer satisfactorily incorporates but only minimally integrates and applies theory and research. Answer partially incorporates, integrates and applies theory and research. Answer predominantly incorporates, integrates and applies theory and research. Answer completely and comprehensively incorporates, integrates and applies theory and research. /1 Correct academic writing style used, including correct spelling, grammar and punctuation Writing quality is of an inadequate standard, with substantial errors. Writing quality is of a reasonable standard, but with numerous errors. Writing quality is of a good standard, with some errors. Writing quality is of a high standard, with minimal errors. Writing quality is of an impeccable standard, with no errors. /1 Format of answer consistent with question requirements and KBS guidelines Format of answer fails to follow question requirements and KBS guidelines. Format of answer partially follows question requirements and KBS guidelines. Format of answer sufficiently follows question requirements and KBS guidelines. Format of answer substantially follows question requirements and KBS guidelines. Format of answer faultlessly follows question requirements and KBS guidelines. /1 In-text referencing and reference list follows Harvard style and consistent with KBS guidelines Frequent errors and/or inconsistent application of Harvard referencing conventions. Some errors and/or inconsistent application of Harvard referencing conventions. A fewerrors and/or inconsistent application of Harvard referencing conventions. Minimal errors and/or inconsistent application of Harvard referencing conventions. No errors and a consistent application of Harvard referencing conventions. /1 Word count is within +/- 10%of requirement Word count is NOT within +/- 10% of requirement. N/A N/A N/A Word count is within +/- 10% of requirement. /1 I< Comments
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MBA 502 Emotional Intelligence, Cultural Intelligence and Diversity 2
Assessment 2 Information Subject Code: MBA502 Subject Name: Emotional Intelligence, Cultural Intelligence and Diversity Assessment Title: Assessment 2 Assessment Type: Individual Presentation – seven-minute video Weighting: 30% Total Marks: 30 Submission: Via Turnitin Due Date: Monday of Week 10 Your Task Your task is to prepare a video presentation. Assessment Description This is an individual assignment. You are required to conduct secondary research on a local Australian-based or international firm to highlight how it embraces just one form of diversity. You can focus on cultural diversity or any other form (gender, sexual orientation, age, disability, etc.). The main focus of your video presentation should be to highlight and critique your chosen firm by presenting issues related to how it manages that specified diversity. Assessment Instructions In your video, it is recommended that you include the following: • A personal introduction: who are you? • An overview of the firm: what does it do and why did you select it? • Its diversity-related initiatives: what are they? • Sources: from where have you obtained this information? • A critique of the diversity initiatives: have they been successful? • Recommendations: what else could the firm do in relation to diversity? • Additional sources: on what basis are you making those recommendations? You will need to submit your file via the link provided on Turnitin. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. AssessmentMarking Guide Criteria F (Fail) 0%–49% P (Pass) 50%–64% CR (Credit) 65%–74% D (Distinction) 75%–84% HD (High Distinction) 85%–100% Mark Assessment Content (Subject specific)OUT OF 30 MARKS Video Component (Submitted via Turnitin)OUT OF 30 MARKS for online students or for Power Point slides for face-to-face students Logos (clarity and logic of the arguments presented) The presentation of issues and recommendations is neither clear nor logically compelling. Persuasiveness of presentation suffers from somewhat vague and shaky argumentation. The arguments presented are somewhat clear but could have been logically more compelling. The arguments presented are clear and logically compelling. The arguments presented are very clear and logically compelling. /10 Ethos (credibility of the presenters) No effort was made to establish the credibility of the presenters. Some limited effort was made to establish the credibility of the presenters. The effort was not very effective. The presenter made a good effort to establish their credibility but there is some room for improvement, either in the character or competence dimensions. The presenter did a very good job of establishing their credibility. The presenter did an excellent job of establishing their credibility (character and competence). /10 Pathos (appeal to the audience) The presenter failed to consider the needs and feelings of their targeted audience. The audience was disengaged most of the time. The presenter made a feeble attempt to consider the needs and feelings of their targeted audience. The audience was sometimes disengaged. The presenter made a good effort to consider the needs and feelings of their targeted audience but with little impact. The presenter’s way of communicating was effective, as they addressed the needs and feelings of their targeted audience with very good responses. The presenter’s way of communicating was very effective and addressed the needs and feelings of their targeted audience with great responses from audience. /10 Comments
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MBA 502 Emotional Intelligence, Cultural Intelligence and Diversity 3
Assessment 3 Information Subject Code: MBA502 Subject Name: Emotional Intelligence, Cultural Intelligence and Diversity Assessment Title: Assessment 3 Assessment Type: Individual Design of a ProfessionalWorkshop Weighting: 40% Total Marks: 40 Submission: Via Turnitin Due Date: Monday of Week 13 Your Task Your task is to create a ProfessionalWorkshop. Assessment Description This individual assignment requires students to demonstrate a comprehensive understanding of Learning Outcomes 1 to 5 covering topics betweenWeeks 1 to12. Assessment Instructions You are an independent consultant and are asked to prepare a Professional DevelopmentWorkshop on one of the topics discussed in class during weeks 1 to 12. Develop an InteractiveWorkshop based on what you have learned in this subject. 1. Part 1 of the assignment consists of a schedule of the practical activities of the workshop (approximately 1200 words) and is based on topics discussed in class. You can be as creative as you wish in this part as long as you apply practically the chosen topic in the form of a professional workshop. Please take care to consider the following factors when designing your workshop: The inclusion of activities that are relevant and interesting. The appropriate timing allocated to each of those activities. The way in which the topics and activities are integrated. The instructions that ensure the activities are facilitated well. The potential barriers to the successful implementation of the activities. The diversity of activities to suit the varied personalities of the participants. 2. Part 2 consists of final comments (approximately 300 words) summarising what you have hoped to accomplish through the workshop. None of the parts require any referencing. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. Assessment Marking Guide Criteria F (Fail) 0%-49% P (Pass) 50%64% CR (Credit) 65%74% D (Distinction) 75%- 84% HD (High Distinction) 85%-100% Mark Assessment Content (subject specific) OUT OF 40 Activities are based on the materials discussed in class Activities are not based on the materials discussed in class. Activities are only marginally based on the materials discussed in class. Some activities are based on the materials discussed in class. Activities are mostly based on the materials discussed in class. All activities are based on the materials discussed in class. /5 All activities are a practical application of the chosen topic and are highly interactive Activities are not a practical application of the chosen topic and are not highly interactive. Activities are only marginally a practical application of the chosen topic and only moderately interactive. Some activities are a practical application of the chosen topic and somewhat interactive. Activities are mostly a practical application of the chosen topic and quite interactive. All activities are a practical application of the chosen topic and highly interactive. /10 Activities show an original and creative approach Activities do not show an original and creative approach. Activities show only a marginally original and creative approach. Some activities show an original and creative approach. Many activities show an original and creative approach. All activities show an original and creative approach. /10 Clarity of the activities The instructions are not clear and the structure of the workshop is unconvincing. Instructions are present but they are hard to decipher, and the structure of the workshop contains many gaps. The instructions are clear enough and the structure of the workshop is sufficiently aligned with its objectives. The instructions are very clear and the structure of the workshop is mostly aligned with its objectives. The instructions are completely unambiguous and there is no doubt the workshop will achieve its desired outcomes. /10 Final comments The final comments do not summarise what was hoped to be accomplished through the workshop. The final comments only marginally summarise what was hoped to be accomplished through the workshop. The final comments satisfactorily summarise what was hoped to be accomplished through the workshop. The final comments summarise well what was hoped to be accomplished through the workshop. The final comments are excellent. /5
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MBA 503 Operations Management and Decision-Making Models 3
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Subject Code: Subject Name: Assessment Title: Weighting: Total Marks: Due Date: MBA503 Operations Management and Decision-Making Models Assessment 3 – Individual Commentary on Nominated Presentations 15% 100 Monday of Week 12 – 23.55 AEST . Assessment Description Submission: Online discussion forum Length: 200-300 words per post Late submission possible: No Assessment brief Individual students will participate in the development of an on-line discussion forum where they will provide their reflection and evaluation of the content of two (2) of the other groups’ presentations. The presentations for evaluation will be selected by the lecturer and posted in the discussion forums. The quality of the content of each posting will be assessed so each student will be marked on his or her contribution to the forum. Evaluation criteria to be considered in your posting: A.Content ?Were key terms explained? ?Was the importance of the information clarified? ?Were claims supported with evidence? ?Were any conclusions drawn or important implications indicated? ?Were the organisation and its associated industry accurately portrayed? ?Were the operational strengths and weaknesses accurately identified? ?What did you learn from the presentation that helped your understanding of operationsmanagement and decision-making? B.Organisation and technical detail of presentation ?Was a plan of the presentation obvious? ?Were the slides (visuals) clear and precise? ?Was there a neat layout improved by good background and use of colour? ?Were there any spelling or grammar errors? ?Did the presentation have particular impact for you? C.Quality of your postings ?Evidence of critical thinking and analysis ?Timeliness of posting – not left until the last moment to post or respond COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%-74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark Assessment Content (MBA503 Assessment 3) OUT OF 100 MARKS A. Content •Were key terms explained? •Was the importance of the information clarified? •Were claims supported with evidence? •Were any conclusions drawn or important implications indicated? •Were the organisation and its associated industry accurately portrayed? •Were the operational strengths and weaknesses accurately identified? •What did you learn from the presentation that helped your understanding of operations management and decision-making? Postings are generally off the topic or are brief/single word responses. Adds poorly or does not add to discussions. Contradicts others without basis or evidence. Vague or uses assertions. Little or no use of referencing or information to support views Responds to questions and contributes to the discussion. Indicates basic understanding of the presentation content. Some justification of opinions expressed. Responds to questions and contributes to the discussion. Indicates competent understanding of the presentation content. Expanding on postings from colleagues. Contributes well to flow of discussions. Some analysis and reference to materials. Very good responses to questions and contributes to the discussion. Indicates good understanding of the presentation content. Expanding on postings from colleagues. Contributes well to flow of discussions. Shows good insight into the topic. Very good analysis of and reference to material presented to support position. Clearly articulated responses to questions involving argument and discussion. Adds to knowledge and understanding of topic. Interprets and answers questions and acknowledges responses from colleagues, promoting engagement in discussion amongst colleagues and fully advancing discussions. All comments fully supported /50 B.Organisation and technical detail of presentation •Was a plan of the presentation obvious? •Were the slides (visuals) clear and precise? •Was there a neat layout improved by good background and use of colour? •Were there any spelling and grammar errors? •Did the presentation have particular impact for you? Poor or very basic commentary on the organisation and the technical aspects of the presentation. No effort to identify the good or weak sections of the presentation. No suggestions for improvement. Basic commentary on the organisation and the technical aspects of the presentation. No specific identification of strong or weak elements in the presentation. No suggestions for improvement made. Good commentary on the organisation and the technical aspects of the presentation. Highlights strong and weak aspects of the presentation without suggestions for improvement. Very good commentary on the organisation and the technical aspects of the presentation. Identifies the strong and weak aspects of the presentation and makes constructive criticism when necessary. Excellent commentary on the organisation and the technical aspects of the presentation. Identifies the strong and weak aspects of the presentation and makes constructive criticism when necessary. /30 C.Quality of your postings •Evidence of critical thinking and analysis •Timeliness of posting – not left until the last moment to post or respond Makes incomplete or no postings within time frames. Posts no response to question and/or no response to colleagues for each assessment. Few or no postings comply with word limits Posts one (1) response to questions and one (1) response to most colleagues’ postings for each assessment, within time frames. Each posting is a minimum of 200 words and a maximum 300 words. Posts more than one (1) response to questions and at least one (1) response to colleagues’ postings for each assessment, within time frames. Each posting is a minimum of 200 words and a maximum 300 words Posts more than one (1) response to questions and at least one (1) response to colleagues’ postings for each assessment, within time frames. Each posting is a minimum of 200 words and a maximum 300 words. Initiates a dialogue on the topic. Posts more than one (1) response to questions and at least one (1) response to colleagues’ postings for each assessment, within time frames. Each posting is a minimum of 200 words and a maximum 300 words. Initiates a dialogue on the topic and prompts contributions from other students. /20 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Marking Rubric Comments: /100
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MBA 505 Business Psychology, Coaching and Mentoring
Page 1 KBS Assessment 1 MBA505 T3 2019 Assessment 1 Information Subject Code: MBA505 Subject Name: Business Psychology, Coaching and Mentoring Assessment Title: Assessment 1 – Personal Experience-based Essay Assessment Type: Self-Reflective Essay Word Count: 1500 Words (+/-10%) Weighting: 30 % Total Marks: 100 Submission: Online via Turnitin Due Date: Week 6 Your Task • During this subject so far, you have been exposed to various business psychology theories that have an application to individuals, teams and organisations. Being able to apply these concepts in a practical manner is a key outcome of this course. • The purpose of the assessment task is for you to write an essay based on your own personal experience that includes a discussion of the motivation theories you have learnt, and how these may be applied to your own work history. Being able to do so, will assist your ability to evaluate why it is that some people excel in the workplace, while others may not. Assessment Description • Summarise the concept of job satisfaction/dissatisfaction using 3 (three) relevant theories covered in the course. • Choose a job that you have been employed in, whether part-time or full-time, permanent or temporary, in the profit or not for profit sector in which you were either: ‘extremely satisfied’ or ‘extremely dissatisfied’. Describe the job and it’s positive and negative features from your point of view. • Apply the 3 (three) theories discussed to analyse why you felt the way you did. Assessment Instructions A personal experience-based essay is where you make use of academic concepts and analysis and apply it to your own experience. It still follows academic conventions, for instance, it is structured with an introductory paragraph, middle, and a well-defined conclusion and it should have a logical series of paragraphs. This type of approach is powerful because it allows you to both appreciate the value of theory and also to consider how it can be useful in application. The introductory paragraph must include the objective of the essay, and the conclusion paragraph must highlight the important points if learning that you have achieved in completing this assessment task. You need to critically reflect on your own thoughts, feelings and actions, then integrate these reflections with the theoretical concepts. This essay can be written in both the first and third person. Page 2 KBS Assessment 1 MBA505 T3 2019 Your assignment should include: • A clear introduction defining scope. • A brief discussion of what job satisfaction/dissatisfaction is, including the use of three (3) appropriate theories. • A description of the job you have selected. Outline the role, your tenure, the organisation (under a pseudonym if confidential) and the context. • Application of the theories to the selected job and analysed in relation to your own experience. • A clear conclusion that summarises your learning and insights. • A reference list of only references you have used in your assignment. Further guidance: • This paper requires a significant amount of analysis and personal reflection. This means that you should break down each theory of motivation into its constituent parts and reflect on how relevant the factors within the motivation theory or model were relevant to you and your situation. • You should include a minimum of 10 references. At least 6 of these should be academic journals. The rest can be textbooks and appropriate websites. Examples of relevant journals are the Journal of Applied Psychology (American Psychological Association), Journal of Occupational and Employment Psychology (British Psychological Society), or the Journal of Business and Psychology (Springer). • It is recommended that you use the structure outlined above and adopt sub-headings based on each bullet point. • The attached marking rubric guides the marker when awarding marks for your essay. You should review your paper in line with this to ensure you don’t miss anything. • It is important to check your similarity in Turnitin. All sentences highlighted must be either paraphrased in your own words or put in quotes and referenced accordingly. You should be aiming for as low a similarity score as you can. Similarity highlighted in a contents page, reference list or appendices is nothing to be concerned about. You should adopt the Harvard referencing convention throughout your essay as well as in the reference list at the end. You should aim to quote six (6) quality academic references in a useful way as part of this work. Please refer to the assessment marking guide to assist you in completing all the assessment criteria. Some useful resources for reflecting writing include: o https://student.unsw.edu.au/reflective-writing o http://libraryguides.griffith.edu.au/c.php?g=57829&p=379449 o http://learnonline.canberra.edu.au/mod/book/view.php?id=180720&chapterid=470 o https://emedia.rmit.edu.au/learninglab/content/reflective-journal-1 o http://www.monash.edu.au/lls/llonline/writing/education/reflective-writing/4.xml Page 3 KBS Assessment 1 MBA505 T3 2019 Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. Please see marking guide on following page… Page 4 KBS Assessment 1 MBA505 T3 2019 Assessment Marking Guide Criteria F (Fail) 0%-49% P (Pass) 50%64% CR (Credit) 65%74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark Assessment Content Introduction and Conclusion Provides poor context and does not link to the assessment in a clear and coherent way. May be missing entirely. Provides satisfactory context but link to the assessment in only a partially clear and coherent way. Provides reasonable context and link to the assessment in a mostly clear and coherent way. Provides good context and link to the assessment in a clear and coherent way. Provides excellent context and link to the assessment in an extremely clear and coherent way. /10 Discussion of what job satisfaction and job dissatisfaction is Poor definition of job satisfaction / dissatisfaction that is based on no expressly stated academic theory. Discussion of how the definition will link to the reflective content that follows is not made. Satisfactory definition of job satisfaction / dissatisfaction that is based on described academic theory. Discussion of how the definition will link to the reflective content that follows is limited. Solid definition of job satisfaction / dissatisfaction that is based on relevant academic theory. Discussion of how the definition will link to the reflective content that follows is occasionally made. Clear definition of job satisfaction / dissatisfaction that is based on sound academic theory. Discussion of how the definition will link to the reflective content that follows is sufficiently described. Extremely clear definition of job satisfaction / dissatisfaction that is based on well-articulated academic theory. Discussion of how the definition will link to the reflective content that follows is expressly stated and unambiguous. /15 Overview of job and context Overview of job and context is poorly written, not thorough and identifies an unsatisfactory amount of the pertinent issues. Overview of job and context is satisfactorily written, not very thorough and only identifies a few of the pertinent issues. Overview of job and context is well written, reasonably thorough and identifies some of the pertinent issues. Overview of job and context is very well written, very thorough and identifies most of the pertinent issues. Overview of job and context is excellently written, extremely thorough and identifies all the pertinent issues. /10 Description of 3 theories of motivation Motivation is discussed using 1 or 2 key theories to frame an answer that is incoherent and does not link to the explanation of job satisfaction / dissatisfaction. Motivation is discussed using 2 or 3 key theories to frame an answer in a relatively coherent way that partially links to the explanation of job satisfaction / dissatisfaction. Motivation is discussed using 3 key theories to frame an answer in a reasonably clear way that links reasonably well to the explanation of job satisfaction / dissatisfaction. Motivation is discussed using 3 key theories to frame an answer in a coherent way that links clearly to the explanation of job satisfaction / dissatisfaction. Motivation is discussed using 3 key theories to frame an answer in an extremely coherent way that links seamlessly to the explanation of job satisfaction / dissatisfaction. /25 Page 5 KBS Assessment 1 MBA505 T3 2019 Analysis of selected job in relation to theories of motivation and your own experience Analysis using theory is not significantly discussed nor done so using any personal reflections or powerful insights. A very limited degree of self-awareness is present in the discussion. Analysis using theory is discussed but done so using limited personal reflections and powerful insights. A limited degree of self- awareness is present in the discussion. Analysis using theory is well discussed and done so using some personal reflections and some convincing insights. A good degree of self-awareness is present in the discussion. Analysis using theory is very well discussed and done so using personal reflections and thoroughly described insights. A high degree of self-awareness is present in the discussion. Analysis using theory is comprehensively discussed and done so using personal reflections and powerful insights. An extremely high degree of self-awareness is present in the discussion. /25 Correct academic writing style used, including correct spelling, grammar and punctuation. Writing quality is poor standard with substantial errors. Writing quality is a reasonable standard with moderate errors. Writing quality is a good standard with some errors. Writing quality is a high standard with minimal errors. Writing quality is of impeccable standard with no errors. /5 Format of answer consistent with question requirements and KBS guidelines. Format of answer poorly follows the question requirement and KBS guidelines. Format of answer partially follows the question requirement and KBS guidelines. Format of answer mainly follows the question requirement and KBS guidelines. Format of answer substantially follows the question requirement and KBS guidelines. Format of answer faultlessly follows the question requirement and KBS guidelines. /5 In-text referencing and reference list follows Harvard style and consistent with KBS guidelines. Frequent errors and/or inconsistent application of Harvard referencing conventions. Some errors and/or inconsistent application of Harvard referencing conventions. A few errors and/or inconsistent application of Harvard referencing conventions. Minimal errors and/or inconsistent application of Harvard referencing conventions. No errors and/or inconsistent application of Harvard referencing conventions. /5 Overall Comments: /100
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MBA 506 Thinking Styles, Negotiation, and Conflict Management
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Subject Code: MBA506 Subject Name: Thinking Styles, Negotiation, and Conflict Management Assessment Title: Negotiation Role Play & Summary 2 Weighting: 30% Total Marks: Due Date: 30 Monday of Week 14, 23:55 PM AEST . Assessment Description . .. You will engage in a negotiation for a celebrity endorsement advertising campaign. You may be nominated to represent the advertising corporation and will receive email instructions from the company CEO including: 1. Appointment to represent the company as their agent for the negotiation of the endorsement contract; 2. Specific instructions about the desired endorsement contract fee and advertising campaign timeframe; 3. Information about the projected revenue to be raised from the advertising campaign; 4. Contact details of the agent appointed to represent the celebrity. Alternatively, you may be nominated to represent the celebrity and will receive email instructions from the celebrity’s manager including: 1. Appointment to represent the celebrity as their agent for the negotiation of the endorsement contract; 2. Specific instructions about the desired endorsement contract fee and advertising campaign timeframe; 3. Information about the projected revenue to be raised from the advertising campaign; 4. Contact details of the agent appointed to represent the advertising company. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Stage 1: Pre-negotiation (700 words) You must answer the following questions: 1. What is your client’s BATNA? What is your client’s reservation value? 2. What is the other party’s BATNA? What is the other party’s reservation value? 3. What is the ZOPA range? What is your strategy for claiming the greater proportion of the ZOPA? Include at least fifteen academic references in your answers to the above questions with a minimum of five references coming from academic journals. . Stage 2: Negotiation (300 words) You must: 1. Enter negotiations with their counterpart for the endorsement contract; 2. Maintain a communications log that captures the date, method, items discussed, and outcomes of each communication. . . Stage 3: Post negotiation (400 words) You must prepare a 1 page letter to your client advising the outcome of the negotiation. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%-74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark Assessment Content (Subject Specific) OUT OF 20 MARKS Pre-negotiation Failure to identify either BATNAs, either reservation values, or ZOPA range. Illogical or poorly explained strategy for claiming the greater proportion of the ZOPA. Reasonably accurate identification of both BATNAs, both reservation values, and ZOPA range. Further and more detailed contemplation required for claiming the greater proportion of the ZOPA. Close to accurate identification of both BATNAs, both reservation values, and ZOPA range. Strategy for claiming the greater proportion of the ZOPA outlined in sufficient detail. Both BATNAs, both reservation values, and ZOPA range accurately identified. Logical strategy for claiming the greater proportion of the ZOPA well explained. Precise identification of both BATNAs, both reservation values, and ZOPA range. Innovative and effective strategy for claiming the greater proportion of the ZOPA clearly articulated. /5 Negotiation Communications log Poorly drafted communications log demonstrating little to no effort to implement strategy for claiming the greater proportion of the ZOPA and no adaptive behavior in response to negotiation process developments. Communications log indicates reasonable implementation of strategy for claiming the greater proportion of the ZOPA but either requires more detail or greater effort in negotiation. Adaptive behavior in response to negotiation process developments are evident but could have been stronger. Competent implementation of strategy for claiming the greater proportion of the ZOPA evidenced by communications log. Sufficient adaptive behavior demonstrated in response to negotiation process developments. Communications log demonstrates successful implementation of strategy for claiming the greater proportion of the ZOPA. Negotiation process developments met with adaptive behavioral responses. Detailed communications log demonstrating effective implementation of strategy for claiming the greater proportion of the ZOPA together with highly adaptive behavior in response to negotiation process developments. /5 Negotiation Multiple issue and contingency management Failure to identify feetimeframe combination that creates the most value for both parties to generate a Pareto efficient agreement. No contingency contract entered to reconcile the difference in opinion between the parties over anticipated revenue. Reasonable effort made to identify fee-timeframe combination that creates the most value for both parties to generate a Pareto efficient agreement. Contingency contract discussed and contemplated to reconcile the difference in opinion between the parties over anticipated revenue. Fairly accurate identification of fee-timeframe combination that creates the most value for both parties to generate a Pareto efficient agreement. Legitimate contingency contract created to reconcile the difference in opinion between the parties over anticipated revenue. Accurate identification of feetimeframe combination that creates the most value for both parties to generate a Pareto efficient agreement. Logical and useful contingency contract created to reconcile the difference in opinion between the parties over anticipated revenue. Precise identification of feetimeframe combination that creates the most value for both parties to generate a Pareto efficient agreement. Clear and effective contingency contract entered to reconcile the difference in opinion between the parties over anticipated revenue. /5 Post-negotiation Report indicates negotiation not successfully concluded or less than 30% of ZOPA claimed. Reasonably well drafted report indicating successful negotiation with over 30% of ZOPA claimed. Competent report indicating successful negotiation with over 50% of ZOPA claimed. Well drafted report indicating successful negotiation with over 70% of ZOPA claimed. Clear and concise report indicating successful negotiation with over 90% of ZOPA claimed. /5 Structure Format and Presentation (Consistent across all courses) OUT OF 10 MARKS COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Marking Rubric Answer clearly and logically presented Serious lack of organization. Body paragraphs do not refer back to or relate to main arguments. Writing is formulaic, i.e. “in conclusion,” “another example is….” Writing style could be more effective. Organization is hard to follow; there is little progression of ideas. Little or no transitions between paragraphs. Need to more effectively weave main arguments throughout and relate body paragraphs. Paragraphs are generally well organized. Better transitions needed. The progression of ideas could be more thoughtful. Paragraphs relate back to main arguments to prove argument. Ideas & arguments are well structured. Thoughtful progression of ideas and details. Sound transitions between paragraphs. Major arguments are effectively made. Ideas & arguments are effectively structured. Thoughtful progression of ideas and details. Excellent transitions between paragraphs. Concluding comments leave the reader thinking. Major arguments are effectively woven throughout everybody paragraph, with ideas always related back to main arguments. /2 Appropriate theory and research used to answer question posed The critique does not have appropriate structure and lacks direction. No significant observations made from appropriate theory and research. Poor writing and expression of arguments. Reasonable critique which examines the relevant issues and makes reasonable observations made from appropriate theory and research. Reasonable writing and expression of arguments. Good critique examines the relevant issues and makes good observations from appropriate theory and research. Good writing and expression of arguments. A very good critique considered all the relevant issues and made important observations made from appropriate theory and research. Very good writing and expression of arguments. Fully considered all the relevant issues and made significant observations made from appropriate theory and research. Excellent writing and expression of arguments. /2 Correct academic writing style used, including correct spelling, grammar and punctuation Needs more sentence variety. Little or no thought given to diction. Tone or language is conversational. Contains much informal language. Uses “I” or “you.” Contains many examples of unclear or awkward phrasing. Needs more sentence variety. Attention needed with diction. Contains informal language or conversational tone, or uses “I” or “you.” Unclear or awkward sentence phrasing. Sentence variety is adequate. Tone is appropriate. Diction is clear, but could be more effective. Language is academic, and writing is clear and effective. Very little or no unclear or awkward phrasing. Sentence variety is effective and good. Tone is appropriate and consistent. Diction/ vocabulary is appropriate and effective. Language is academic. Writing is clear, and concise. Sentence variety is effective and sophisticated. Tone is appropriate and consistent. Diction/ vocabulary is sophisticated and effective. Language is academic. Writing is clear, concise, and strong. /2 Format of answer consistent with question requirements and KBS guidelines No efforts made to follow submission and editing, spacing, etc requirements. Meets most editing, spacing, fonts, and other editing requirements. Some requirements not met. Meets editing, spacing, fonts, and other editing requirements. Meets almost all editing, spacing, fonts, and other editing requirements. Meets all editing, spacing, fonts, and other editing requirements. /2 In-text referencing and reference list follows Harvard style and consistent with KBS guidelines Inappropriate referencing. Not in-line with requirements of Harvard style and consistent with KBS guidelines. Reasonably appropriate referencing, generally in-line with requirements of Harvard style and consistent with KBS guidelines. Good referencing, largely inline with requirements of Harvard style and consistent with KBS guidelines. Very good referencing, 100% in-line with requirements of Harvard style and consistent with KBS guidelines. Excellent/appropriate referencing, 100% in-line with requirements of Harvard style and consistent with KBS guidelines. /1 Word count is within + / - 10% of requirement Word count is within + / - more than 15% of requirement Word count is within + / - 15% of requirement Word count is within + / - 10% of requirement Word count is within + / - 5% of requirement Word count is within + / - 0% of requirement /1 Comments: /20 /10 /30
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MBA 601 Fundamentals of Entrepreneurship
Assessment 1 Information Subject Code: MBA601 Subject Name: Fundamentals of Entrepreneurship Assessment Title: New idea proposal and idea validation (1500 words) Weighting: 30% - Individual Total Marks: 30 Due Date: Monday of Week 5 at 11:55pm AEST Report to be submitted on Turnitin Assessment Description You are to prepare a new idea proposal and idea validation. This assessment can be presented in your chosen format and should not exceed 1500 words. This assessment will focus on LO1 and LO2 and will draw from Workshops 1 to 4. Assessment Details • This is an individual assessment and you are to generate a new venture, product or service idea. • This idea can be a social, product or service innovation. • This idea can be intrapreneurial or entrepreneurial, however it must be new. • You are to show ownership validation and demonstrate how it was developed. • You should include a brief discussion in your market validation and show initial assessment of risk, cost, opportunity and environmental factors. • You will then make a general recommendation for the market potential of your new idea. • The word limit for this assessment is 1500 words maximum and you are to choose your own written format that you feel best articulates your proposal and validation. • Whatever your preferred format, your document should still include standard components from a business report, such as a title page, executive summary, introduction and conclusion. You should also support your report using figures and tables and offer secondary source evidence where required. 1 Assessment - Chosen report format for idea generation and validation - Marking Rubric Criteria HD (High Distinction) 85%-100% DN (Distinction) 75%-84% CR (Credit) 65%-74% P (Pass) 50%-64% NN (Fail) 0%-49% Introduction (7 marks) o Comprehensive statement of aims and scope. o Sufficiently detailed statement of aims and scope o Solid outline of aims and scope o Brief outline of aims or scope o Does not state aims or scope Research and analytical skill for your idea. Show market application and relevance (12 marks) o Critically analyses and interprets business specific information to an excellent level of understanding. o Analysis clearly identifies, defines and applies relevant theories and concepts. o Extensive research is evident; quality selection and range of scholarly sources employed. o Analyses and interprets business specific information to a high level of understanding. o Analysis convincingly identifies, defines and applies relevant theories and concepts. o High degree of research effort evident; quality selection and range of scholarly sources employed. o Analyses business specific information to a good working knowledge. o Good working knowledge of relevant theories and concepts. o Research is focused, drawn from an appropriate range of scholarly sources, however could be more extensive in nature. o Analyses business specific information to a limited degree. o Analysis identifies, defines and applies limited relevant theories and concepts. o Research effort limited however evident; both in- text referencing and reference list employed. o Analysis lacks depth, and interpretation lacking or irrelevant. o Analysis does not identify, define or apply relevant theories and concepts. o Research is either absent or lacks focus due to unsuitable choice of sources. Argument conclusion and justification for idea Showed proof of ownership (6 marks) o Draws together the key findings of the analysis comprehensively and convincingly. o Excellent evaluations with succinct & highly developed recommendations. o Draws together the key findings of the analysis comprehensively. o Very good conclusions with a number of credible recommendations. o Draws together the key findings of the analysis in a well-written manner. o Good conclusions with several reasonable recommendations. o Draws together the findings of the analysis in an acceptable manner. o Acceptable conclusions with limited recommendations. o Does not draw together the key findings of the analysis. o No real conclusion apparent. Document structure and presentation (5 marks) o Writing is consistently cohesive and of excellent academic and professional standard. o Grammar and spelling are flawless (or close enough) t. o Seamless flow between discussion points and sections. o Document is professionally presented to required formatting standards. o In-text referencing and reference list are correct. o Writing is cohesive and of high academic and professional standard. o Grammar and spelling are of excellent quality. o Logical and rational flow between discussion points and sections. o Formatting is well presented with only minor errors. o In-text referencing and reference list are mostly correct. o Writing is easily readable but not always cohesive. o Grammar and spelling are very good. o Ideas/themes developed, but connections not always obvious. o Flow and readability have opportunity for improvement. o Format chosen is mostly appropriate. o In-text referencing and reference list are very good but there are some errors. o Writing is understandable but infrequently cohesive. o Grammar and spelling contain some errors. o Critical thinking shows limitations. o Format chosen is good enough but requires improvement. o In-text referencing and reference list are acceptable but errors are obvious throughout. o Writing mostly disjointed, demonstrating little or no structure. o Spelling and/or grammar impact on flow and readability. o No evidence of critical thinking. o Format chosen lacks structure and cohesion. o In-text referencing and/or referencing list missing and/or incorrect. Comments: Assessment Mark/Grade: 2
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MBA 601 Fundamentals of Entrepreneurship
Assessment 1 Information Subject Code: MBA601 Subject Name: Fundamentals of Entrepreneurship Assessment Title: New idea proposal and idea validation (1500 words) Weighting: 30% - Individual Total Marks: 30 Due Date: Monday of Week 5 at 11:55pm AEST Report to be submitted on Turnitin Assessment Description You are to prepare a new idea proposal and idea validation. This assessment can be presented in your chosen format and should not exceed 1500 words. This assessment will focus on LO1 and LO2 and will draw from Workshops 1 to 4. Assessment Details • This is an individual assessment and you are to generate a new venture, product or service idea. • This idea can be a social, product or service innovation. • This idea can be intrapreneurial or entrepreneurial, however it must be new. • You are to show ownership validation and demonstrate how it was developed. • You should include a brief discussion in your market validation and show initial assessment of risk, cost, opportunity and environmental factors. • You will then make a general recommendation for the market potential of your new idea. • The word limit for this assessment is 1500 words maximum and you are to choose your own written format that you feel best articulates your proposal and validation. • Whatever your preferred format, your document should still include standard components from a business report, such as a title page, executive summary, introduction and conclusion. You should also support your report using figures and tables and offer secondary source evidence where required. 1 Assessment - Chosen report format for idea generation and validation - Marking Rubric Criteria HD (High Distinction) 85%-100% DN (Distinction) 75%-84% CR (Credit) 65%-74% P (Pass) 50%-64% NN (Fail) 0%-49% Introduction (7 marks) o Comprehensive statement of aims and scope. o Sufficiently detailed statement of aims and scope o Solid outline of aims and scope o Brief outline of aims or scope o Does not state aims or scope Research and analytical skill for your idea. Show market application and relevance (12 marks) o Critically analyses and interprets business specific information to an excellent level of understanding. o Analysis clearly identifies, defines and applies relevant theories and concepts. o Extensive research is evident; quality selection and range of scholarly sources employed. o Analyses and interprets business specific information to a high level of understanding. o Analysis convincingly identifies, defines and applies relevant theories and concepts. o High degree of research effort evident; quality selection and range of scholarly sources employed. o Analyses business specific information to a good working knowledge. o Good working knowledge of relevant theories and concepts. o Research is focused, drawn from an appropriate range of scholarly sources, however could be more extensive in nature. o Analyses business specific information to a limited degree. o Analysis identifies, defines and applies limited relevant theories and concepts. o Research effort limited however evident; both in- text referencing and reference list employed. o Analysis lacks depth, and interpretation lacking or irrelevant. o Analysis does not identify, define or apply relevant theories and concepts. o Research is either absent or lacks focus due to unsuitable choice of sources. Argument conclusion and justification for idea Showed proof of ownership (6 marks) o Draws together the key findings of the analysis comprehensively and convincingly. o Excellent evaluations with succinct & highly developed recommendations. o Draws together the key findings of the analysis comprehensively. o Very good conclusions with a number of credible recommendations. o Draws together the key findings of the analysis in a well-written manner. o Good conclusions with several reasonable recommendations. o Draws together the findings of the analysis in an acceptable manner. o Acceptable conclusions with limited recommendations. o Does not draw together the key findings of the analysis. o No real conclusion apparent. Document structure and presentation (5 marks) o Writing is consistently cohesive and of excellent academic and professional standard. o Grammar and spelling are flawless (or close enough) t. o Seamless flow between discussion points and sections. o Document is professionally presented to required formatting standards. o In-text referencing and reference list are correct. o Writing is cohesive and of high academic and professional standard. o Grammar and spelling are of excellent quality. o Logical and rational flow between discussion points and sections. o Formatting is well presented with only minor errors. o In-text referencing and reference list are mostly correct. o Writing is easily readable but not always cohesive. o Grammar and spelling are very good. o Ideas/themes developed, but connections not always obvious. o Flow and readability have opportunity for improvement. o Format chosen is mostly appropriate. o In-text referencing and reference list are very good but there are some errors. o Writing is understandable but infrequently cohesive. o Grammar and spelling contain some errors. o Critical thinking shows limitations. o Format chosen is good enough but requires improvement. o In-text referencing and reference list are acceptable but errors are obvious throughout. o Writing mostly disjointed, demonstrating little or no structure. o Spelling and/or grammar impact on flow and readability. o No evidence of critical thinking. o Format chosen lacks structure and cohesion. o In-text referencing and/or referencing list missing and/or incorrect. Comments: Assessment Mark/Grade: 2
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MBA 602 Small Business Administration 3
1 KBS ASSESSMENT 3 OUTLINE Assessment Information Subject Code: MBA602 Subject Name: Small Business Administration Assessment Title: Assessment 3: Business Plan Weighting: 30% Total Marks: 30 Word Limit: 1500 words Submission: Via Turnitin Due Date Monday Week 12 23:55pm AEST This Assessment Task will address the following Learning Outcomes: LO2: Analyse small business management decision making and strategies for success LO3: Create a three-year financial plan given a business scenario LO5: Create a proposal for strategies to improve business performance Assessment Description You are required to read the following strategic planning transcript and prepare a Business Plan based on the information provided. A template business plan is provided on the portal to you to use if you wish. You are not required to use the template business plan. Academic referencing is not required for this assessment. Transcript from the Strategic Planning Meeting Tasmanian Gourmet Venison Pty Ltd Date: 4 August 2018 Attendees: David Connery (Director) Alecia Prior (Director) Andrew Hewitt (Director) _____________________________________________________________________________ David: Welcome, Alecia and Andrew, and thank you both for coming. The topic for discussion today is the consideration and determination of how Tasmanian Gourmet Venison Pty Ltd will fund its proposed $500,000 business expansion to establish wholesale/retail butcheries in Hobart and Launceston specialising in organic venison. Is there anything that either of you wish to say at the outset before we begin our discussion? 2 KBS ASSESSMENT 3 OUTLINE Alecia: Thanks David. I just want to say that I think this is an excellent opportunity to position this company to enjoy the lucrative market for quality venison products in Tasmania. As a former partner for KPMG where I advised agricultural businesses for seven years, I cannot recall seeing an opportunity as promising as this. Andrew: Thanks David. I’d like to note this company now owns and operates the largest organically certified grazing property in the Tasmanian highlands. We are the only operator that breeds and processes deer in an on-farm certified abattoir. The size of our deer herd has been expanding for more than ten years and now there is sufficient breeding stock to offer a consistent supply of organic venison products to Tasmanian customers. We’re more than ready to take the next step by vertically integrating the operation into wholesale and retail distribution. David: Excellent points. Can I ask you Alecia why you believe this opportunity has so much promise? Alecia: Sure. Three new developments strongly suggest that the increase in consumption of organic venison in Tasmania will continue. First, higher prices for organic meat products now make venison more price competitive than it has been previously. Second, there is increasing demand for meat that is free from hormones and antibiotics. Third, our company’s supply of organic venison is now of sufficient volume to assure a consistent supply of product to consumers. David: Andrew, you worked for ten years in specialist butcher shops in the UK before joining the meat products division of a large food company in Australia. And you have direct experience with hiring, training and directing operations in meat packaging and marketing. Do you agree with Alecia? Andrew: Yes, I do. And I’d add that our company is committed to providing premium quality organic venison at competitive prices to customers within Tasmania. We’re expanding our current line of organic venison products to include venison rump steak and venison topside. David: I have to say I agree with both of you and I’m also excited about this opportunity. I’ve spent all of life on the land in Tasmania, managing the breeding and grazing operation here at TGV for twelve years, and I can honestly say that since incorporating venison into my own diet, I’ve never been healthier. Venison is certainly gaining popularity in today’s health-conscious consumer market. It is an extremely lean meat and it is the perfect addition to a well-balanced diet. Venison has far lower fat and cholesterol content than beef, lamb, pork or chicken. It is high in polyunsaturates which are important in building a healthy body and lowering harmful cholesterol. Venison is excellent for low-fat diets with only 207 calories per 100 grams. Venison is also high in protein and iron. I personally love eating venison and I think Tasmanian consumers will too. Alecia: Can you tell us more about your vision for the business expansion please David? David: No problem. We’ve developed an image and reputation for quality, fresh organic venison at competitive prices. Our business will continue to convey this image to its two market segments—retail and wholesale. To the retail trade, we will promote our convenient locations, the health benefits in the diet and the unique taste of organic venison. It will complement our quality image with clean, attractive facilities and excellent service. Specifically, we’re going to expand our customer base to include specialty food markets and restaurants. The only direct 3 KBS ASSESSMENT 3 OUTLINE competitors for organic venison products are two butchers in Hobart and one butcher in Launceston. All three have previously bought their organic venison from us and are likely to remain as wholesale customers. Alecia: Excellent. Andrew, how do we intend to promote these sales? Andrew: Primarily with newspaper advertising, lifestyle magazine advertising and retail display. The business will make direct approaches to the wholesale trade. There are 47 restaurants, 21 food markets and 18 specialist butchers constituting most of the wholesale market. Emphasis will be on consistency of supply, convenient location, daily delivery service, impeccable quality and volume discounts, plus a comprehensive internet site to service both market segments. David: Very good. Let’s talk about the proposed outlets. Andrew: We have identified a property in Hobart available for lease for five years with options to renew the lease for a further two five-year terms. It will require major leasehold improvements, including interior decoration and installation of a walk-in cold store. The building includes a 135 m2 sales area, a 12 m2 cutting room and a further 80 m2 of space that is currently unused and available for expansion. We can then establish a second outlet in Launceston once the Hobart outlet is operational and cash positive. Alecia: How about staff? Andrew: We will initially employ two specialist game butchers for the Hobart outlet. The duties of these positions will be to prepare organic meat products for both the retail and wholesale trade. Four part-time sales assistants will be engaged at award casual rates and their duties will be selling organic venison products over the counter to retail customers. The Launceston outlet will be staffed with one specialist game butcher and two sales assistants. David: Sounds great. Alecia, how about the numbers. Firstly, how are we planning to spend the $500,000 loan? Alecia: We’ve budgeted $165,000 for new equipment, $245,000 for the leasehold improvements and the remaining $90,000 for working capital. David: Right. Have you prepared a balance sheet and income statement? Alecia: Not yet but the figures look solid thanks to our conservative cash management policy. For current assets we have $5,000 in cash, $100,000 in accounts receivable, $150,000 in inventory, and $10,000 in prepaid expenses. David: How about non-current assets? Alecia: $100,000 in plant and equipment, $50,000 in accumulated depreciation, $150,000 for buildings, and $300,000 in land. David: And liabilities? Alecia: Current or non-current? David: Both please. 4 KBS ASSESSMENT 3 OUTLINE Alecia: Sure. For current liabilities we have a $20,000 overdraft, $70,000 in accounts payable, a $60,000 provision for taxes, and $15,000 in accrued expenses. For non-current liabilities we have a term loan of $50,000 and a mortgage of $150,000. Andrew: I know that as the company’s only shareholders all three of us contributed $100,000 in capital so what do these figures put our retained earnings at? Alecia: $100,000. David: Wonderful. That’s a great position. And how well did we perform this year? Alecia: We’ve done well. We achieved $1,700,000 in sales revenue. Our beginning inventory was $150,000, with $700,000 in purchases, and an ending inventory of $120,000. David: What were our operating expenses? Alecia: We spent $200,000 on salaries, $70,000 on wages, $100,000 on marketing, $80,000 on occupancy, $50,000 on administration, and $15,000 in interest. David: How much have we provided for income tax? Alecia: $80,000. Andrew: Do we have a plan to repay the $500,000 loan? Alecia: Yes. We plan to pay the loan off in three years. David: And how do we expect to achieve that? Alecia: We estimate the business expansion will increase our gross profit by 35%. David: Well that is all very impressive. Let’s take this to the team for them to develop and deliver the business plan. Thanks all for your input today. Alecia: Thank you, David. Andrew: Thank you, David. 5 KBS ASSESSMENT 3 OUTLINE Grading Scale This assessment will be marked using the attached rubric. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count / time limit / slide count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. KBS ASSESSMENT 3 OUTLINE Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%-74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark ASSESSMENT CONTENT 25 Business Plan Introduction/Overview Introduction/Overview fails to canvass relevant information from meeting minutes including breakdown of how funds will be used and general description of key personnel Reasonable treatment of Introduction/Overview canvassing relevant information from meeting minutes including breakdown of how funds will be used and general description of key personnel Inclusive treatment of Introduction/Overview canvassing relevant information from meeting minutes including breakdown of how funds will be used and general description of key personnel In depth treatment of Introduction/Overview canvassing relevant information from meeting minutes including breakdown of how funds will be used and general description of key personnel Extensive treatment of Introduction/Overview canvassing relevant information from meeting minutes including breakdown of how funds will be used and general description of key personnel /6 • Business Plan • Marketing Plan Few specific market details identified and described. Customer and competitor details not outlined. Understanding of marketing plan purpose not demonstrated. Market details sufficiently identified and described. Customer and competitor details sufficiently outlined. Demonstration of basic level understanding of marketing plan purpose. Market details broadly identified and described. Customer and competitor details broadly outlined. Demonstration of intermediate level understanding of marketing plan purpose. Market details well identified and described. Customer and competitor details well outlined. Demonstration of high level understanding of marketing plan purpose. Market details comprehensively identified and described. Customer and competitor details comprehensively outlined. Demonstration of advanced level understanding of marketing plan purpose. / /6 Business Plan Operations Plan Few specific operations details identified and described. Plant, processes, and people details not outlined. Understanding of operations plan purpose not demonstrated. Operations details sufficiently identified and described. Plant, processes, and people details sufficiently outlined. Demonstration of basic level understanding of operations plan purpose. Operations Operations details broadly identified and described. Plant, processes, and people details broadly outlined. Demonstration of intermediate level understanding of operations plan purpose. Operations details well identified and described. Plant, processes, and people details well outlined. Demonstration of high level understanding of operations plan purpose Operations details comprehensively identified and described. Plant, processes, and people details comprehensively outlined. Demonstration of advanced level understanding of operations plan purpose. /6 • Business Plan • Financial Plan Few specific financial details identified and described. Liquidity and profitability details not outlined. Understanding of financial plan purpose not demonstrated. Inaccurate population of Balance Sheet/Income Statement Financial details sufficiently identified and described. Liquidity and profitability details sufficiently outlined. Demonstration of basic level understanding of financial plan purpose. Reasonably accurate population of Balance Sheet/Income Statement Financial details broadly identified and described. Liquidity and profitability details broadly outlined. Demonstration of intermediate level understanding of financial plan purpose. Accurate population of Balance Sheet/Income Statement Financial details well identified and described. Liquidity and profitability details well outlined. Demonstration of high-level understanding of financial plan purpose. Highly accurate population of Balance Sheet/Income Statement Financial details comprehensively identified and described. Liquidity and profitability details comprehensively outlined. Demonstration of advanced level understanding of financial plan purpose. Precise population of Balance Sheet/Income Statement /7 STRUCTURE FORMAT 5 Answer clearly and logically presented Serious lack of organization. Body paragraphs do not refer back to or relate to main arguments. Writing is formulaic, i.e. “in conclusion,” “another example is….” Writing style could be more effective. Organization is hard to follow; there is little progression of ideas. Little or no transitions between paragraphs. Need to more effectively weave main arguments throughout and relate body paragraphs. Paragraphs are generally well organized. Better transitions needed. The progression of ideas could be more thoughtful. Paragraphs relate back to main arguments to prove argument. Ideas & arguments are well structured. Thoughtful progression of ideas and details. Sound transitions between paragraphs. Major arguments are effectively made. Ideas & arguments are effectively structured. Thoughtful progression of ideas and details. Excellent transitions between paragraphs. Concluding comments leave the reader thinking. Major arguments are effectively woven throughout everybody paragraph, with ideas always related back to main argument /1 KBS ASSESSMENT 3 OUTLINE Appropriate theory and research used to answer question posed The critique does not have appropriate structure and lacks direction. No significant observations made from appropriate theory and research. Poor writing and expression of arguments. Reasonable critique which examines the relevant issues and makes reasonable observations made from appropriate theory and research. Reasonable writing and expression of argument Good critique examines the relevant issues and makes good observations from appropriate theory and research. Good writing and expression of arguments. A very good critique considered all the relevant issues and made important observations made from appropriate theory and research. Very good writing and expression of arguments. Fully considered all the relevant issues and made significant observations made from appropriate theory and research. Excellent writing and expression of arguments. / /1 Correct academic writing style used, including correct spelling, grammar and punctuation Needs more sentence variety. Little or no thought given to diction. Tone or language is conversational. Contains much informal language. Uses “I” or “you.” Contains many examples of unclear or awkward phrasing. Needs more sentence variety. Attention needed with diction. Contains informal language or conversational tone, or uses “I” or “you.” Unclear or awkward sentence phrasing Sentence variety is adequate. Tone is appropriate. Diction is clear, but could be more effective. Language is academic, and writing is clear and effective. Very little or no unclear or awkward phrasing Sentence variety is effective and good. Tone is appropriate and consistent. Diction/ vocabulary is appropriate and effective. Language is academic. Writing is clear, and concise. Sentence variety is effective and sophisticated. Tone is appropriate and consistent. Diction/ vocabulary is sophisticated and effective. Language is academic. Writing is clear, concise, and strong. /1 Format of answer consistent with question requirements and KBS guidelines No efforts made to follow submission and editing, spacing, etc requirements Meets most editing, spacing, fonts, and other editing requirements. Some requirements not met. Meets editing, spacing, fonts, and other editing requirements. Meets almost all editing, spacing, fonts, and other editing requirements. Meets all editing, spacing, fonts, and other editing requirements. /1 Word count is within + / - 10% of requirement Word count is within + / - more than 15% of requirement Word count is within + / - 15% of requirement Word count is within + / - 10% of requirement Word count is within + / - 5% of requirement Word Word count is within + / - 0% of requirement /1 Comments
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MBA 621 Healthcare Systems 2
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Subject Code: MBA621 Subject Name: Healthcare Systems Assessment Title: Assessment 2 – Case Study Analysis Weighting: 40% Total Marks: 40 Due Date: Submission Monday Week 7 at 23.55 AEST . Assessment Description . Length: 20 slides plus 100 words for every notes page Description: Students are required to select for analysis any health service be it medical, allied health, community health or even a paramedical (ambulance) service. Students will analyse that service from a systems perspective of how well it is prepared to meet the needs of Australia’s ageing population. Students are then to make recommendations on possible ways for that service to be improved. The information collected on the selected service will be presented in the form of a PowerPoint presentation. Each slide must include a Notes section that gives additional information to support the information visible in that slide. You must limit these notes to no more than 100 words per slide. There will be no expectation that students will deliver the presentation. In addition to a detailed introduction and description of the service and the general characteristics and impacts of Australia’s ageing population, the analysis should include consideration of these elements: Effectiveness ? Clinical effectiveness: Improving the health of individual patients through the delivery of healthcare services. ? Population effectiveness: Improving the health of populations through medical or non-medical services. Efficiency ? Production efficiency (clinical perspective): combining inputs to produce services at the lowest cost. ? Production efficiency (population perspective): combining inputs to produce services at the lowest cost. ? Allocative efficiency (population perspective): combining health services and other health-related investments to produce maximum health given available resources. Equity Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. ? Procedural equity (clinical perspective): maximising the fairness in the distribution of services across individuals. ? Substantive equity (clinical perspective): minimising the disparities in the distribution of health across individuals. ? Procedural equity (population perspective): maximising the fairness in the distribution of services across groups. ? Substantive equity (population perspective): minimising the disparities in the distribution of health across groups. The recommendations for improvement may include changes to service delivery models, redistribution or reallocation of resources, changes to eligibility and payment for services or any other recommendation that your research and analysis identifies where improvements could be made. Some important considerations for constructing a good slide presentation. ? Keep it simple - edit text on each slide to a minimum to achieve a balanced appearance and the highest level of readability. List concepts on the slide and provide the details in your notes. ? Limit transitions and builds (animation) – use no more than 2-3 transition effects. ? Have a visual theme, but avoid using PowerPoint templates – most would not suit this type of presentation. ? Use appropriate charts and tables but only if they clearly demonstrate information or issues. Be absolutely sure that the trend or relationship you are trying to show will be very obvious on the finished chart slide. ? Choose your fonts well - Use the same font set throughout your entire slide presentation, and use no more than two complementary fonts (e.g. Arial and Arial Bold) ? Use audio and video very selectively or not at all. ? Ensure that all elements evident in the grading rubric are covered by the presentation. . . . . . . . . . . . . . . . . . . . . . . . Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Marking Rubric Your slides and notes pages will be marked on the grounds of whether or not the following competencies are present. The sum of the evident competencies will then be divided by the total marks available in order to generate your grade for this assessment. Slides (1 mark each) Present? The flow of one slide to the next reflects a logical order A majority of slides do not contain any spelling and grammatical errors Illustrative methods have been adopted that more-clearly communicate complex information Font size, slide layout, and text density are of a professionally acceptable quality The number of slides is within 10% of the specified limit Notes pages (1 mark each) Present? Each notes page contains information relevant to the content of the associated slide The notes pages do not leave questions unanswered in relation to the slide’s content There are fewer than two spelling and grammatical errors per notes page References, where necessary, are not only recorded but done so using the Harvard method The word count on each notes page is within 10% of the specified limit Description of the service and characteristics of Australia’s ageing population (2 marks each) Present? The general description of the service The scope of the service’s programs The general characteristics of Australia’s population is presented The different possible impacts of Australia’s ageing population on health service delivery are introduced The risks to the service of not planning now to meet the future needs of that ageing population Research and Analysis of the Effectiveness, Efficiency and Equity considerations (2 marks each) Present? Effectiveness issues comprehensively explored Efficiency issues comprehensively explored Equity issues comprehensively explored General resourcing issues The possible influence of technology not yet currently available to the service Comparison with how similar services in Australia and in other countries are facing the issue Recommendations for service improvement (2 marks each) Present? Suggestions on how the service could better prepare for meeting the challenges of Australia’s ageing population improved Measurement tools for assessing the impact for any suggested improvements The type of research that might be useful to better help manage the challenges A concise overarching summary on how well the service is working to be ready for the challenge TOTAL
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MBA 623 Healthcare Management 3
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Assessment Information Subject Code: MBA623 Subject Name: Healthcare Management Assessment Title: Assessment 3 - Recorded webinar Weighting: 30% Total Marks: 100 Due Date: Week 13, Monday at 11.55 pm AEST Assessment Description Submission method - Electronic Students are to choose an individual healthcare organisation that is a leader in the adoption of technology to help it meet its strategic and operational objectives. Students will describe the benefits and difficulties that the organisation has experienced with the different technologies and provide an insight in what technologies may be utilised in the future. Students present their analysis as a 15-minute pre-recorded webinar, aimed at staff of an organisation within the given segment. The organisation must be real and be able to be researched to provide the information required. It does not have to be in Australia. The webinar should present to the audience: • An overview of the organisation and the scope of its healthcare activities • The various stakeholder groups and their perspectives on medical technology acquisition and utilisation • The challenges and opportunities presented by using medical technology • Ethical responsibilities in relation to the use of medical technologies • Identification of what different technologies may be utilised in the near future Students are encouraged to explore and adopt features of webinar technologies and to include a wide range of multimedia and/or interactive content, such as: • Short interviews with stakeholders • Information presented visually, such as photographs, charts and diagrams • Patient or carer testimonials • Project or implementation issues that attracted media attention COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%-74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark MBA623 Assessment 3 - Assessment Content (Subject Specific) OUT OF 80 MARKS Clearly identifies the organisation, its range of operations its willingness to use new technologies No appropriate identification and analysis of the organisation An adequate introduction to the organisation and industry in which it operates An adequate introduction to the organisation and industry in which it operates and a basic justification of the need for technology A comprehensive introduction to the organisation and the industry in which it operates and a detailed justification of the need for technology A comprehensive introduction to the organisation and the industry in which it operates plus a clear, succinct summary of the business case for adopting technology. /15 Presents a range of stakeholder perspectives in relation to the technologies adopted No stakeholder groups discussed. At least three appropriate stakeholder perspectives on the issue discussed. Three or more stakeholder perspectives presented, with a brief assessment of the impact of the technologies on these groups. As with credit, also assessing the impact of the strategic response to the technologies on these groups. As with distinction, with sound rationale for why the technologies have assisted in meeting strategic objectives /15 Identifies ethical issues and responsibilities in relation to the technology such as equity and privacy Does not identify ethical issues Identifies relevant ethical issues, with limited discussion in relation to specific technologies. Identifies and discusses ethical issues relevant to the technologies discussed, including discussing the impact on operations As with credit, with explicit discussion of the organisation’s ethical responsibilities As with distinction, also considering appropriate strategies to respond to the ethical issues now and into the future /15 Describes the impact of technology on organisational efficiency and effectiveness Does not identify how the technology impacts on operations Provides a limited description of how technologies impacts upon operations in one or more areas. Provides a vivid description of the new technologies and their potential impact on operations As with credit, but also explains the strategic response that underpins operational changes As with distinction also uses theory to explain the rational for strategic directional changes in response to new technology /20 Presents possible new technologies that may be adopted by organisations now and into the future Makes little of no attempt to identify emergent technologies. Makes limited attempt to identify emergent technologies. with limited discussion or rationale for their value to the organisation Identifies a range of emergent technologies. with competent discussion or rationale for their value to the organisation As with credit but explores a very wide range of possible new technologies As with distinction but also postulates their impact on the strategic direction of the organisation /15 MBA623 Assessment 3 - Structure Format and Presentation (Consistent across all courses) OUT OF 20 MARKS COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Webinar adopts a clear and logical structure, consistent with KBS guidelines Poorly organised and difficult to follow and/or does not contain the required components. Addresses criteria, but does not follow a logical structure or sequence Clearly and appropriately structured and of a professional standard. As with credit, with logical progression from subsection to subsection, with clear relevance to intended audience As with distinction, of a high, error-free professional standard such that its recommendations can be adopted by audience /5 Appropriate theory and research presented Presents insufficient evidence of research, and does not refer to relevant theory. Presents limited evidence of research and refers to theory with some links to topic. Presents evidence of research, and the inclusion of appropriate theory to justify statements and assertions Presents evidence of sound research, and includes a range of appropriate theories to justify statements and assertions As with distinction, seamlessly integrating research and theoretical frameworks to justify statements and assertions /5 Professional language, presentation and engagement The presentation and language is not of a professional standard, inappropriate for both business topic and audience The presentation is mostly appropriate for the topic and audience, with some issues such as clarity or too much jargon language The presentation is appropriate for the topic and audience, with little to no issues, offering some engaging content The presentation is of a high professional standard, using appropriate business language and offering a range of examples using multimedia or interactive content As with distinction, and the presentation is responsive to audience, with a highly engaging delivery, sequence and clarity /5 Webinar is within + / - 10% of time requirement Webinar is significantly under time. Webinar is more than 10% under or significantly over time requirements N/A N/A Webinar meets time requirements to within +10/-10% /5 Comments: /80 /20 /100
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MBA 623 Healthcare Management 3
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Assessment Information Subject Code: MBA623 Subject Name: Healthcare Management Assessment Title: Assessment 3 - Recorded webinar Weighting: 30% Total Marks: 100 Due Date: Week 13, Monday at 11.55 pm AEST Assessment Description Submission method - Electronic Students are to choose an individual healthcare organisation that is a leader in the adoption of technology to help it meet its strategic and operational objectives. Students will describe the benefits and difficulties that the organisation has experienced with the different technologies and provide an insight in what technologies may be utilised in the future. Students present their analysis as a 15-minute pre-recorded webinar, aimed at staff of an organisation within the given segment. The organisation must be real and be able to be researched to provide the information required. It does not have to be in Australia. The webinar should present to the audience: • An overview of the organisation and the scope of its healthcare activities • The various stakeholder groups and their perspectives on medical technology acquisition and utilisation • The challenges and opportunities presented by using medical technology • Ethical responsibilities in relation to the use of medical technologies • Identification of what different technologies may be utilised in the near future Students are encouraged to explore and adopt features of webinar technologies and to include a wide range of multimedia and/or interactive content, such as: • Short interviews with stakeholders • Information presented visually, such as photographs, charts and diagrams • Patient or carer testimonials • Project or implementation issues that attracted media attention COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%-74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark MBA623 Assessment 3 - Assessment Content (Subject Specific) OUT OF 80 MARKS Clearly identifies the organisation, its range of operations its willingness to use new technologies No appropriate identification and analysis of the organisation An adequate introduction to the organisation and industry in which it operates An adequate introduction to the organisation and industry in which it operates and a basic justification of the need for technology A comprehensive introduction to the organisation and the industry in which it operates and a detailed justification of the need for technology A comprehensive introduction to the organisation and the industry in which it operates plus a clear, succinct summary of the business case for adopting technology. /15 Presents a range of stakeholder perspectives in relation to the technologies adopted No stakeholder groups discussed. At least three appropriate stakeholder perspectives on the issue discussed. Three or more stakeholder perspectives presented, with a brief assessment of the impact of the technologies on these groups. As with credit, also assessing the impact of the strategic response to the technologies on these groups. As with distinction, with sound rationale for why the technologies have assisted in meeting strategic objectives /15 Identifies ethical issues and responsibilities in relation to the technology such as equity and privacy Does not identify ethical issues Identifies relevant ethical issues, with limited discussion in relation to specific technologies. Identifies and discusses ethical issues relevant to the technologies discussed, including discussing the impact on operations As with credit, with explicit discussion of the organisation’s ethical responsibilities As with distinction, also considering appropriate strategies to respond to the ethical issues now and into the future /15 Describes the impact of technology on organisational efficiency and effectiveness Does not identify how the technology impacts on operations Provides a limited description of how technologies impacts upon operations in one or more areas. Provides a vivid description of the new technologies and their potential impact on operations As with credit, but also explains the strategic response that underpins operational changes As with distinction also uses theory to explain the rational for strategic directional changes in response to new technology /20 Presents possible new technologies that may be adopted by organisations now and into the future Makes little of no attempt to identify emergent technologies. Makes limited attempt to identify emergent technologies. with limited discussion or rationale for their value to the organisation Identifies a range of emergent technologies. with competent discussion or rationale for their value to the organisation As with credit but explores a very wide range of possible new technologies As with distinction but also postulates their impact on the strategic direction of the organisation /15 MBA623 Assessment 3 - Structure Format and Presentation (Consistent across all courses) OUT OF 20 MARKS COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Webinar adopts a clear and logical structure, consistent with KBS guidelines Poorly organised and difficult to follow and/or does not contain the required components. Addresses criteria, but does not follow a logical structure or sequence Clearly and appropriately structured and of a professional standard. As with credit, with logical progression from subsection to subsection, with clear relevance to intended audience As with distinction, of a high, error-free professional standard such that its recommendations can be adopted by audience /5 Appropriate theory and research presented Presents insufficient evidence of research, and does not refer to relevant theory. Presents limited evidence of research and refers to theory with some links to topic. Presents evidence of research, and the inclusion of appropriate theory to justify statements and assertions Presents evidence of sound research, and includes a range of appropriate theories to justify statements and assertions As with distinction, seamlessly integrating research and theoretical frameworks to justify statements and assertions /5 Professional language, presentation and engagement The presentation and language is not of a professional standard, inappropriate for both business topic and audience The presentation is mostly appropriate for the topic and audience, with some issues such as clarity or too much jargon language The presentation is appropriate for the topic and audience, with little to no issues, offering some engaging content The presentation is of a high professional standard, using appropriate business language and offering a range of examples using multimedia or interactive content As with distinction, and the presentation is responsive to audience, with a highly engaging delivery, sequence and clarity /5 Webinar is within + / - 10% of time requirement Webinar is significantly under time. Webinar is more than 10% under or significantly over time requirements N/A N/A Webinar meets time requirements to within +10/-10% /5 Comments: /80 /20 /100
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MBA 631 Digital Marketing and Communication 1
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information . Subject Code: MBA631 Subject Name: Digital Marketing and Communication Assessment Title: Assessment 1: Digital Strategy and Marketing Audit on a Business 10 pages (not including Audit Checklist) Assessment Type: Individual Project Weighting: 30 % Total Marks: 30 Submission: via Turnitin Due Date: Week 5 Your Task Conduct a Digital Strategy and Marketing Audit Assessment Description For this assessment, you are to conduct a Digital Strategy and Marketing Audit either on your own business, a small-medium business, or a not-for-profit organisation. Do not choose a large national or multi-national company. To get the most benefit from this assessment, it is ideal if you can spend time engaging with the company first hand to get a strong understanding of their overall business strategy and all of its digital marketing platforms (e.g. website, mobile app, social media, ecommerce, etc.). Using the Digital Strategy Audit Checklist provided, complete the checklist for your organisation. There are many types of audit checklists; this one is a compilation of some of the ones on the internet. If you have one that is more relevant to your organisation, you must get it approved by your Workshop Facilitator. You will be required to submit the actual checklist completed as part of your report. Your report must include the following: • Identify the strategic objectives for the company in terms of their digital marketing strategy. What is the company trying to accomplish with these efforts? What evidence did you find to suggest these objectives? Is digital marketing actually suited to that strategy? • Briefly identify the key digital platforms in which you believe the company is engaging with customers. • Describe the kind of content, if any, the company is programming in each of its digital platforms. If applicable, analyse the content and your experience engaging in each space. Things to consider are: degree of engagement (i.e., 1:1 or broad publishing of content), brand & message consistency, level of uniqueness, ability to solve problems/answer questions, added-value, ease of use, etc. • Analyse how the various platforms are either working together or existing in silos • Comment, as relevant, on any direct calls-to-action/direct incentives on a digital platform intended to drive sales of tickets, merchandise, or other revenue for the company Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Rate the overall digital marketing efforts of this company (numerical grade / percentage) and make specific recommendations to improve the digital strategy. Identify the issues and the resolutions / actions needed to be taken to rectify each issue. What do you see the results will be if the company implements your recommendations? Identify ‘model’ companies who have digital strategy / platforms to which your company could use as a benchmark. Be sure to cite those companies / websites accordingly. The design and the structure of your Audit Report is up to you, depending on your findings. The Audit Report is not to exceed 10 pages (this does not include the checklist in your Appendix). Important Study Information Late submission policy Number of days Penalty 1 - 9 days 5% per day for each calendar day late deducted from the allocated marks of the assignment. 10 - 14 days 50% deducted from the allocated marks of the assignment. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%- 74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Assessment Content (Subject Specific) OUT OF 22 MARKS Digital Marketing Audit checklist completed (4) Audit lacked depth. No comments in comments section Fair attempt at completing the checklist. Comments were very brief. Checklist completed. Comments could have been clearer with more depth. Majority of the checklist completed; some comments unclear. Fully completed checklist with clear comments. Overview of Company and digital marketing strategic objectives (6) Lacks introduction of the company. Objectives were not identified. Fair introduction of the company; Objectives either were not stated or vague Good introduction of the company. Objectives needed to be clearer. Very good introduction of the austratracompany and with clear identification of the objectives. Excellent introduction of the company with very clear identification of the objectives. Digital Platforms identified and usage analysed (6) No platforms identified nor analysis of their usage Very little analysis. Needed to have much more discussion and analysis regarding the platforms Some platforms identified. Analysis could have had more depth. Most platforms identified along with very good analysis of their usage. All platforms identified along with an excellent analysis of their usage. Finding and Issues identified, and Actions recommended. (6) Does not draw together the key findings nor identify the issues or recommendations. No real conclusion apparent Draws together a minimal number of the key findings, with few issues stated along with recommendations. Draws together some of the key findings, identifies some issues with recommendations. Draws together most of the key findings, identifies all the issues with good recommendations. Draws together all the key findings, identifies all the issues each with useful recommendations. Structure Format and Presentation (Consistent across all courses) OUT OF 8 MARKS Answer clearly and logically presented using appropriate theory and research used to answer question posed Writing style is unclear; lacks logical flow and structure. Inappropriate and outdated theory and research used. Writing style lacks some clarity; some flaws in logical flow and structure. Adequate theory and research used; Some research dated. Met minimum standards, Writing style is mostly clear; Generally logical flow and structure. Good theory and research used. Current. Could have had more in-depth research. Answer presented mostly clear and logical. Very good and in-depth theory and research used; current and thorough. Answer presented very clear and logical. Excellent and current theory and research used; Depth of research exceeded expectations. Correct academic writing style used, including correct spelling, grammar and punctuation Non-academic writing style, lacks clarity and has no flow. No structure. Many spelling and grammatical errors. Writing style is non-academic though is clear; minor flow and structure issues. Spelling or grammatical errors. Academic writing style is clear; good flow, some structure issues. Some spelling or grammatical errors. Clear academic writing style with very good flow and structure. Minor spelling or grammatical errors. Academic writing style is very clear with sound flow and structure. No spelling or grammatical errors. Format of answer consistent with question requirements and KBS guidelines Format of answer does not follow KBS guidelines of the question requirements Format of answer adequately meets question requirements; KBS guidelines inconsistent Format of answer meets question requirements and KBS guidelines; some errors Format of answer consistent with question requirements & KBS guidelines; a couple of errors Format of answer exceeds question requirements and KBS guidelines; no errors. In-text referencing and reference list follows Harvard style and consistent with KBS guidelines None or very few sources are acknowledged. Does not follow Harvard style nor KBS guidelines. Acknowledged few sources in text and reference list. Few citations and references follow Harvard style. KBS guidelines rarely adhered to. Acknowledged some sources in text and reference list. Inconsistent use of Harvard style. Some KBS guidelines adhered to. Acknowledged most sources in text and reference list. Most citations and references follow Harvard style. Most KBS guidelines adhered to. Acknowledged all sources in text and reference list. All citations and references follow Harvard style. All KBS guidelines adhered to. Comments:
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MBA 631 Digital Marketing and Communication 1
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information . Subject Code: MBA631 Subject Name: Digital Marketing and Communication Assessment Title: Assessment 1: Digital Strategy and Marketing Audit on a Business 10 pages (not including Audit Checklist) Assessment Type: Individual Project Weighting: 30 % Total Marks: 30 Submission: via Turnitin Due Date: Week 5 Your Task Conduct a Digital Strategy and Marketing Audit Assessment Description For this assessment, you are to conduct a Digital Strategy and Marketing Audit either on your own business, a small-medium business, or a not-for-profit organisation. Do not choose a large national or multi-national company. To get the most benefit from this assessment, it is ideal if you can spend time engaging with the company first hand to get a strong understanding of their overall business strategy and all of its digital marketing platforms (e.g. website, mobile app, social media, ecommerce, etc.). Using the Digital Strategy Audit Checklist provided, complete the checklist for your organisation. There are many types of audit checklists; this one is a compilation of some of the ones on the internet. If you have one that is more relevant to your organisation, you must get it approved by your Workshop Facilitator. You will be required to submit the actual checklist completed as part of your report. Your report must include the following: • Identify the strategic objectives for the company in terms of their digital marketing strategy. What is the company trying to accomplish with these efforts? What evidence did you find to suggest these objectives? Is digital marketing actually suited to that strategy? • Briefly identify the key digital platforms in which you believe the company is engaging with customers. • Describe the kind of content, if any, the company is programming in each of its digital platforms. If applicable, analyse the content and your experience engaging in each space. Things to consider are: degree of engagement (i.e., 1:1 or broad publishing of content), brand & message consistency, level of uniqueness, ability to solve problems/answer questions, added-value, ease of use, etc. • Analyse how the various platforms are either working together or existing in silos • Comment, as relevant, on any direct calls-to-action/direct incentives on a digital platform intended to drive sales of tickets, merchandise, or other revenue for the company Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Rate the overall digital marketing efforts of this company (numerical grade / percentage) and make specific recommendations to improve the digital strategy. Identify the issues and the resolutions / actions needed to be taken to rectify each issue. What do you see the results will be if the company implements your recommendations? Identify ‘model’ companies who have digital strategy / platforms to which your company could use as a benchmark. Be sure to cite those companies / websites accordingly. The design and the structure of your Audit Report is up to you, depending on your findings. The Audit Report is not to exceed 10 pages (this does not include the checklist in your Appendix). Important Study Information Late submission policy Number of days Penalty 1 - 9 days 5% per day for each calendar day late deducted from the allocated marks of the assignment. 10 - 14 days 50% deducted from the allocated marks of the assignment. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%- 74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Assessment Content (Subject Specific) OUT OF 22 MARKS Digital Marketing Audit checklist completed (4) Audit lacked depth. No comments in comments section Fair attempt at completing the checklist. Comments were very brief. Checklist completed. Comments could have been clearer with more depth. Majority of the checklist completed; some comments unclear. Fully completed checklist with clear comments. Overview of Company and digital marketing strategic objectives (6) Lacks introduction of the company. Objectives were not identified. Fair introduction of the company; Objectives either were not stated or vague Good introduction of the company. Objectives needed to be clearer. Very good introduction of the austratracompany and with clear identification of the objectives. Excellent introduction of the company with very clear identification of the objectives. Digital Platforms identified and usage analysed (6) No platforms identified nor analysis of their usage Very little analysis. Needed to have much more discussion and analysis regarding the platforms Some platforms identified. Analysis could have had more depth. Most platforms identified along with very good analysis of their usage. All platforms identified along with an excellent analysis of their usage. Finding and Issues identified, and Actions recommended. (6) Does not draw together the key findings nor identify the issues or recommendations. No real conclusion apparent Draws together a minimal number of the key findings, with few issues stated along with recommendations. Draws together some of the key findings, identifies some issues with recommendations. Draws together most of the key findings, identifies all the issues with good recommendations. Draws together all the key findings, identifies all the issues each with useful recommendations. Structure Format and Presentation (Consistent across all courses) OUT OF 8 MARKS Answer clearly and logically presented using appropriate theory and research used to answer question posed Writing style is unclear; lacks logical flow and structure. Inappropriate and outdated theory and research used. Writing style lacks some clarity; some flaws in logical flow and structure. Adequate theory and research used; Some research dated. Met minimum standards, Writing style is mostly clear; Generally logical flow and structure. Good theory and research used. Current. Could have had more in-depth research. Answer presented mostly clear and logical. Very good and in-depth theory and research used; current and thorough. Answer presented very clear and logical. Excellent and current theory and research used; Depth of research exceeded expectations. Correct academic writing style used, including correct spelling, grammar and punctuation Non-academic writing style, lacks clarity and has no flow. No structure. Many spelling and grammatical errors. Writing style is non-academic though is clear; minor flow and structure issues. Spelling or grammatical errors. Academic writing style is clear; good flow, some structure issues. Some spelling or grammatical errors. Clear academic writing style with very good flow and structure. Minor spelling or grammatical errors. Academic writing style is very clear with sound flow and structure. No spelling or grammatical errors. Format of answer consistent with question requirements and KBS guidelines Format of answer does not follow KBS guidelines of the question requirements Format of answer adequately meets question requirements; KBS guidelines inconsistent Format of answer meets question requirements and KBS guidelines; some errors Format of answer consistent with question requirements & KBS guidelines; a couple of errors Format of answer exceeds question requirements and KBS guidelines; no errors. In-text referencing and reference list follows Harvard style and consistent with KBS guidelines None or very few sources are acknowledged. Does not follow Harvard style nor KBS guidelines. Acknowledged few sources in text and reference list. Few citations and references follow Harvard style. KBS guidelines rarely adhered to. Acknowledged some sources in text and reference list. Inconsistent use of Harvard style. Some KBS guidelines adhered to. Acknowledged most sources in text and reference list. Most citations and references follow Harvard style. Most KBS guidelines adhered to. Acknowledged all sources in text and reference list. All citations and references follow Harvard style. All KBS guidelines adhered to. Comments:
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MBA 631 Digital Marketing and Communication 2
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Subject Code: MBA631 Subject Name: Digital Marketing and Communication Assessment Title: Assessment 2: Prepare and deliver a 10 minute presentation on Marketing Technology 10 Slides maximum (Powerpoint); 10 minute maximum presentation Assessment Type: Group Project Weighting: 30 % Total Marks: 30 Submission: via Turnitin Due Date: Week 8 Your Task As a team, prepare and deliver a 10-minute presentation on Marketing Technology. . Assessment Description The purpose of Assessment 2 is to analyse a marketing technology that businesses should consider to integrate into their future marketing plans. This assessment will give students the opportunity to develop a better understanding of the new technologies used in marketing found in today’s business environment. From the list below, each team (3-5 people depending on class size) will be given one technology to research during the class. Team will have 90 minutes to research the technology then be expected to deliver a 10-minute presentation on their findings. Teams will play the role of ‘marketing consultants’ pitching the technology to a retail company as to how the technology will assist them in their marketing and customer service efforts. Each person on the team will be expected to speak in the presentation. The format of the presentation is to be as follows: • Introduction of your team • Give a background / history of the technology • Identify the pros and cons of using the technology • Which marketing / business objective does this fulfil for the company? • How you foresee implementing the platform / technology to be used including case studies of how other companies have used the technology • How will you measure its success? • Conclusion / Summary • References List of Technologies: • Augmented Reality • Virtual Reality • NFC (near field communication) Technology Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. • Facial Recognition • 3D Body Scanning • Artificial Intelligence (e.g., ChatBots) Submission mode Face to Face Students You will have 90 minutes in-class to prepare with your team. Your team will have to 10 minutes to present. Your lecturer will stop you at 10 minutes whether you are finished or not. Online Students You will have 90 minutes in-class (via Zoom) to prepare your 10-minute presentation. Your lecturer will stop your presentation at the 10 minute mark whether you are finished or not. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Late submission policy Number of days Penalty 1 - 9 days 5% per day for each calendar day late deducted from the allocated marks of the assignment. 10 - 14 days 50% deducted from the allocated marks of the assignment. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%- 74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Assessment Content OUT OF 24 MARKS Background of Technology (5) No background of technology discussed. Pros and Cons were not discussed. Background of technology was included but vague. Pros and Cons were mentioned but with little detail. Background of technology was included. Pros and Cons covered adequately. Very good background of technology along with very good coverage of the Pros and Cons. Excellent background of technology along with detailed identification of the Pros and Cons. Implementation and Measurement (7) Marketing/Business objective not identified. No implementation or how the technology can be used discussed / shown. Marketing/Business objective identified but vague. Implementation & measurement of the marketing success discussed though needed more detail. . Marketing/Business objective identified. Implementation & measurement was covered satisfactory. Marketing/Business objective clearly identified. Good implementation & measurement. Marketing/Business objective clearly identified. Detailed implementation & measurement. Case Stude(ies) (4) No case studies mentioned. One case study mentioned though it was difficult to see how it related to the retail situation. One case study highlighted in detail and it was clearly discussed how it related to the retail situation. Two case studies highlighted in detail and it was clearly discussed how it related to the retail situation. Three case studies highlighted in detail and it was clearly discussed how it related to the retail situation. Conclusions / Summary (2) Conclusions were not addressed / included. Conclusions were vague. Conclusions were addressed. Very good conclusions though could have been clearer. Explicit and clear conclusions. Team Presentation (Oral) (6) • A better selection of illustrative devices/graphics would enhance your presentation • Presentation lacks life and vitality, resulting in audience disengagement • Presentation is dull and irrelevant Overall voice tone and projection is poor, showing little or no rehearsal time. • Presentation includes some illustrative devices/graphics • Presentation captures the audience’s attention, fluctuating throughout • Presentation is adequately presented. Overall team’s voice tone and projection is either too high, too low and/or struggles to hold the audience’s attention. • Presentation includes mostly useful illustrative devices/graphics • Presentation style is interesting • Presentation is delivered well • Team’s voice tone and projection holds the audience’s attention most of the time. • Presentation includes an appropriate selection of useful illustrative devices/graphics • Presentation style is expressive and interesting • Presentation is professional Team’s voice tone and projection highlight key points and hold the audience’s attention • Presentation includes a comprehensive selection of useful illustrative devices/graphics • Presentation is one of high-level professionalism and engagement • Team has expertly used their voice tone and projection to emphasise key points, capturing and holding the audience’s interest and attention Structure Format and Presentation OUT OF 6 MARKS Answer clearly and logically presented Writing style is unclear; lacks logical flow and structure Writing style lacks some clarity; some flaws in logical flow and structure Writing style is mostly clear; Generally logical flow and structure Answer presented mostly clear and logical Answer presented very clear and logical. Appropriate theory and research used to answer question posed Inappropriate and outdated theory and research used Adequate theory / research used; Some research dated. Met minimum standards, Good theory and research used. Current. Could have had more indepth research. Very good and in-depth theory and research used; current and thorough. Excellent and current theory and research used; Depth of research exceeded expectations Correct academic writing style used, including correct spelling, grammar and punctuation Non-academic writing style, lacks clarity and has no flow. No structure. Many spelling and grammatical errors. Non-academic writing style though is clear; minor flow and structure issues. Spelling/ grammatical errors. Academic writing style is clear; good flow, some structure issues. Some spelling or grammatical errors. Clear academic writing style with very good flow and structure. Minor spelling or grammatical errors. Academic writing style is very clear with sound flow and structure. No spelling or grammatical errors. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Marking Rubric Format of answer consistent with question requirements and KBS guidelines Format of answer does not follow KBS guidelines of the question requirements Format of answer adequately meets question requirements; KBS guidelines inconsistent Format of answer meets question requirements and KBS guidelines; some errors Format of answer consistent with question requirements & KBS guidelines; a couple of errors Format of answer exceeds question requirements and KBS guidelines; no errors In-text referencing and reference list follows Harvard style and consistent with KBS guidelines None or very few sources are acknowledged. Does not follow Harvard style nor KBS guidelines. Acknowledged few sources in text / reference list. Few citations / references follow Harvard style. KBS guidelines rarely followed. Acknowledged some sources in text and reference list. Inconsistent use of Harvard style. Some KBS guidelines adhered to. Acknowledged most sources in text and reference list. Most citations and references follow Harvard style. Most KBS guidelines adhered to. Acknowledged all sources in text and reference list. All citations and references follow Harvard style. All KBS guidelines adhered to. Comments:
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MBA 631 Digital Marketing and Communication 3
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information . Subject Code: MBA631 Subject Name: Digital Marketing and Communication Assessment Title: Assessment 3: Prepare and present an Integrated Digital Marketing Plan for an organisation 20 Slides with transcript (Powerpoint) Assessment Type: Individual Project Weighting: 40 % Total Marks: 40 Submission: via Turnitin Due Date: Week 13 Your Task Prepare an integrated digital marketing (IDM) plan and present it as a slide presentation with transcript. Assessment Description The purpose of this assessment is to formulate a digital marketing strategy for the company / organisation you used in Assessment #1 (preferably). You are to review the organisations’ digital marketing problems (using the findings from the Digital Strategy and Marketing Audit in Assessment #1). Develop the Integrated Digital Marketing (IDM) Plan and attempt to solve the problems through the better use of digital marketing knowledge you have learned from this class. Your key objective is to integrate your subject knowledge – including the set of digital marketing models, strategies, tactics, and values – to generate a thoughtful and successful IDM plan. Your plan must attempt to raise awareness and generate interest in your client’s product/service, and you may structure the plan to target any segment, geographic focus, etc. using a variety of digital media strategies. Importantly, however, you must include tools to monitor your campaign and to measure its digital impact (e.g., YouTube likes, Facebook comments, Twitter retweets, blog mentions, and so on.). The solutions provided should show creativity while being feasible. Be as precise as you can about the type of information sources used in your project, the data generated from these sources, the analytical tools used to extract marketing “insights” from the data, the transformation of the insights into strategic elements, and the expected business outcomes from an execution of the integrated (traditional + digital) marketing strategy. Integrated Digital Marketing Plan I. Introduction (approximately 4-5 slides) a. Briefly describe the current business mission, strategy and operations of your client, the industry in which the company operates, industry trends, major competitors, client strengths and weaknesses in relation to major competitors, macro environmental threats and opportunities and current digital Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. presence. b. Describe the marketing strategy of the client in terms of current product/service offerings, the target markets to which these are directed, customer segments and value propositions, and the product/service positioning strategies being used to deliver the value propositions to customer segments. II. Integrated (traditional + digital) Marketing Strategy (approximately 2-3 slides) Based on (IIa) and (IIb) above, identify the primary marketing challenge (justified by the Audit from Assessment #1) being faced by the client and any gut-level (a.k.a., “managerial judgment”) recommendations you may have about how the marketing challenge could be addressed. Summarise your justification for changing your client’s marketing strategy to achieve digital integration by re-targeting marketing efforts, re-defining customer segments, re-positioning product/service offerings, and/or changing value propositions. Identify specific changes being proposed in product, price, channel, and promotion strategies through digital transformation. III. Digital Marketing Plan (approximately 8-9 slides) Describe your proposed digital marketing plan in detail. For each item or activity listed, discuss how it will help achieve the client’s marketing strategy, address the marketing challenge you’ve identified, and capitalise on any new marketing opportunities that are related to the challenge. Recommend a menu of digital assets / platforms (i.e., tools) to use in developing your digital marketing plan as listed below. Bear in mind that not all these items may apply to the marketing challenge you seek to address and/or be useful for achieving digital integration. Use your judgement in selecting the digital assets/platforms to use, including making selections from items covered in the course including but not limited to: • SEO/Analytics • Search Ad Campaign • Social Media Marketing (e.g., Facebook, Twitter, Pinterest, Instagram, Snapchat, etc.) • Mobile marketing • Email marketing • Content marketing (e.g., blogging, videos, podcasts, etc.) • Any of the technologies highlighted in Assessment #2 IV. Conclusion and Final Recommendations (2 slides) Use this section to summarise the highlights of your digital marketing plan. V. References (1 slide) If your references (minimum 10) cannot fit on the slide, you can put them in the notes section. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Late submission policy Number of days Penalty 1 - 9 days 5% per day for each calendar day late deducted from the allocated marks of the assignment. 10 - 14 days 50% deducted from the allocated marks of the assignment. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero. for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resource COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Marking Rubric Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%-74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Assessment Content OUT OF 32 MARKS Introduction (6) Introduction was either nonexistent or limited in its explanation. Overview of the business and current marketing strategy included but was vague. Good and detailed overview of the business and current marketing strategy. Very good overview of the business and current marketing strategy. Excellent and detailed overview of the business and current marketing strategy. Integrated (traditional + digital) Marketing Strategy Recommendations (8) No marketing challenge identified. Justification for digital integration / transformation not explained. Vague marketing challenge identified. Justification for digital integration / transformation briefly explained. Marketing challenge identified. Justification for digital integration / transformation needed more depth in its explanation Clear marketing challenge identified, though more detail needed. Justification for digital integration / transformation explained sufficiently. Clear and detailed marketing challenge identified. Justification for digital integration / transformation clearly explained. Digital Marketing Plan (12) Vague and confusing digital marketing plan not aligned with the objectives. Few if any relevant digital assets / platforms discussed in the strategy. Basic digital marketing plan with little alignment with the objectives. Needed to have much more explanation of the digital assets / platforms discussed in the strategy. Good digital marketing plan somewhat aligned with the objectives. Some digital assets / platforms did not seem to be relevant. Detailed digital marketing plan aligned with the objectives. Relevant digital assets / platforms discussed and used in the strategy. Could have had more detailed explanation. Very detailed digital marketing plan aligned with the objectives. Thorough and relevant digital assets/platforms discussed and used in the strategy. Conclusions and Recommendations (6) Conclusions and recommendations were not addressed / included. Conclusions and recommendations were vague. Conclusions and recommendations were addressed. Very good conclusions and recommendations though could have been clearer. Explicit and clear conclusions and recommendations that are compelling and convincing. Structure Format and Presentation OUT OF 8 MARKS Answer clearly and logically presented Writing style is unclear; lacks logical flow and structure Writing style lacks some clarity; some flaws in logical flow and structure Writing style is mostly clear; Generally logical flow and structure Answer presented mostly clear and logical Answer presented very clear and logical. Appropriate theory and research used to answer question posed Inappropriate and outdated theory and research used Adequate theory and research used; Some research dated. Met minimum standards, Good theory and research used. Current. Could have had more in-depth research. Very good and in-depth theory and research used; current and thorough. Excellent and current theory and research used; Depth of research exceeded expectations Correct academic writing style used, including correct spelling, grammar and punctuation Non-academic writing style, lacks clarity and has no flow. No structure. Many spelling and grammatical errors. Writing style is non-academic though is clear; minor flow and structure issues. Spelling or grammatical errors. Academic writing style is clear; good flow, some structure issues. Some spelling or grammatical errors. Clear academic writing style with very good flow and structure. Minor spelling or grammatical errors. Academic writing style is very clear with sound flow and structure. No spelling or grammatical errors. Format of answer consistent with question requirements and KBS guidelines Format of answer does not follow KBS guidelines of the question requirements Format of answer adequately meets question requirements; KBS guidelines inconsistent Format of answer meets question requirements and KBS guidelines; some errors Format of answer consistent with question requirements & KBS guidelines; a couple of errors Format of answer exceeds question requirements and KBS guidelines; no errors In-text referencing and reference list follows Harvard style and consistent with KBS guidelines None or very few sources are acknowledged. Does not follow Harvard style nor KBS guidelines. Acknowledged few sources in text and reference list. Few citations and references follow Harvard style. KBS guidelines rarely adhered to. Acknowledged some sources in text and reference list. Inconsistent use of Harvard style. Some KBS guidelines adhered to. Acknowledged most sources in text and reference list. Most citations and references follow Harvard style. Most KBS guidelines adhered to. Acknowledged all sources in text and reference list. All citations and references follow Harvard style. All KBS guidelines adhered to. Comments:
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MBA 641 Strategic Project Management 1
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information 1 Subject Code: MBA 641 Subject Name: Strategic Project Management Assessment Title: Length: Statement of Work (SOW) 2000 words (+/- 10% allowable range) Weighting: 30% Total Marks: Submission: 30 Online via Turnitin Due Date: Monday of Week 5, 23.55 pm (AEST) . Your task You are required to read the following case study and prepare a Statement of Work (SOW) based on the information contained in the case study - Pashendale Holdings Ltd (PHL) Assessment Description – Case Study . You are required to read the following case study and prepare a Statement of Work (SOW) based on the information contained in the case study. PHL is an Australian construction company with a strategic plan to enhance marketing and customer service. This involves a multi-tiered approach to winning new clients and capturing additional market share. To help achieve this strategic objective, Virna Pashendale, the Chief Executive Officer of PHL, has approved the Website Redevelopment Project. The project is an update of the current PHL website: www.pashendale.weebly.com The purpose of the Website Redevelopment Project is to build a new website rich in content including new building developments, client testimonials, recent company news, an affiliate network platform, and other industry information, but with a simplified and user-friendly interface for clients. The website must help PHL work more closely with clients to develop tailored construction solutions. The website must also facilitate the delivery of more timely feedback to prospective clients and generally improve customer interaction with the company. As PHL has no internal IT department, the design, testing, implementation, and training for the new website must be outsourced. The scope of work for the project, therefore, includes all planning, execution, implementation, and training for the new website but does not include any work on PHL’s internal intranet site. For this reason, the website design contractor ultimately chosen by PHL to perform the work must ensure it has adequate resources for designing, building, testing, and implementing the new website and is properly staffed for the training of PHL personnel as well. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. For each phase of the project, there are a range of specific tasks that the website design contractor must perform. For the planning phase, the contractor must create and present to PHL a detailed project plan including schedule, work breakdown structure, testing plan, implementation plan, training plan, and transition plan. The contractor is required to present this project plan to PHL for review and approval. For the definition and design phase of the project, the contractor must initially work with PHL to gather requirements and establish metrics, create a website design based on collected requirements, and develop a website design proposal for PHL review and approval. The contractor must then complete all coding for the approved website design, provide PHL with a detailed testing plan, include all content provided by PHL on the redesigned web site, conduct testing in both the contractor’s iLab as well as in a limited beta release, resolve any coding and site issues identified in testing, and compile a testing report to present to PHL for review and approval. During the definition and design phase, the contractor is required to provide PHL with a written status update in weekly meetings to be held between the contractor and PHL. For the implementation phase, the contractor must first implement the newly redesigned web site on PHL servers then begin providing 24x7 website support from this point forward until the end of the project. The contractor must then provide training in accordance with the approved training plan. As with the definition and design phase, the contractor is required to provide PHL with a written status update in weekly meetings to be held between the contractor and PHL during the implementation phase. For the conversion phase of the project, the contractor will provide PHL with all documentation in accordance with the approved project plan and present a project closure report to PHL for review and approval. The contractor must then complete the project requirements checklist showing that all project tasks have been completed. At this point, the contractor will conclude 24x7 web support at 11:59 pm on the final day of the project. The contractor is required to provide PHL with a written status update in weekly meetings to be held between the contractor and PHL during the conversion phase. The first milestone for the project is the release of the Statement of Work on 6 September 2019 followed by a website design contractor selection review process that should last no more than three weeks with a contractor being selected for the project by 27 September 2019. The project is to begin a week later. The website design review is to be finalised three weeks after project commencement and the website implementation review is to be finalised six weeks after project commencement. Implementation must then be completed by 6 December 2019 with the training of PHL personnel to be completed a week later. The project completion review must be performed a week before Christmas Day and the project formally closed on Christmas Eve. The cost structure for the project is on a fixed fee basis. Initial estimates for the cost of each phase of the project are planning - $30,000, definition and design - $145,000, implementation - $60,000, and conversion - $30,000. PHL’s Chief Marketing Officer (CMO), Sennveasna Naveen, will be responsible for the acceptance of all deliverables from the website design contractor. The CMO and her team of three advisors must ensure each project task has been properly completed. At the conclusion of each project phase, the contractor must provide the CMO with a report for her review and approval. The CMO will either sign off on the project phase completion and grant approval for the next project phase to commence or advise the contractor in writing of the project tasks that remain outstanding. At the completion of the project, the website design contractor must provide the CMO with a project Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. closure report and project tasks checklist. The CMO will either sign off on the project closure report or advise the contractor in writing of the project tasks that remain outstanding. If the CMO does sign off on the project closure report, this will represent acknowledgment by PHL that all project deliverables have been accepted and the contractor has met all assigned tasks. Should a disagreement arise between the website design contractor and PHL over the completion of project tasks or a project phase, the matter will be referred to the contracting officers of both organisations for review and discussion. Assessment Instructions You are required to read a case study based on a fictional company and prepare a Statement of Work (SOW) based on the information contained in the case study. You will be required to include a minimum of 15 references in your Statement of Work at least 5 of which must come from academic journals or textbooks. You are required to use at least 15 sources of information and use Kaplan Harvard Referencing Style. Wikipedia and other ‘popular’ sites are not to be used. Assessment Submission This file must be submitted as a ‘Word’ or ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wpcontent/ uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA641 Assessment Marking Rubric – Statement of Work 30% Marking Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%- 74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark Statement of Work Introduction/Background Project Scope Introduction/Background and Project Scope fails to canvass relevant information from case study including general description of the project and outline of what is and is not included in the project in broader terms Reasonable treatment of Introduction/Background and Project Scope canvassing relevant information from case study including general description of the project and outline of what is and is not included in the project in broader terms Inclusive treatment of Introduction/Background and Project Scope canvassing relevant information from case study including general description of the project and outline of what is and is not included in the project in broader terms In depth treatment of Introduction/Background and Project Scope canvassing relevant information from case study including general description of the project and outline of what is and is not included in the project in broader terms Extensive treatment of Introduction/Background and Project Scope canvassing relevant information from case study including general description of the project and outline of what is and is not included in the project in broader terms /6 Statement of Work Requirements Few specific project tasks identified and described. Work requirements not separated into project phases. Understanding of project life cycle phases and chronology of specific project tasks within project phases not demonstrated. Sufficient list prepared identifying and describing specific project tasks within each project phase. Demonstration of basic level understanding of project life cycle phases and chronology of specific project tasks within project phases. Ample list prepared identifying and describing specific project tasks within each project phase. Demonstration of solid level understanding of project life cycle phases and chronology of specific project tasks within project phases. Broad list prepared identifying and describing specific project tasks within each project phase. Demonstration of high level understanding of project life cycle phases and chronology of specific project tasks within project phases. Comprehensive list prepared identifying and describing specific project tasks within each project phase. Demonstration of advanced level understanding of project life cycle phases and chronology of specific project tasks within project phases. /6 Statement of Work Schedules/Milestones Pricing Inaccurate tabulation of Schedules/Milestones and Pricing. Schedule of deliverables and milestones for the project not outlined. Costs associated with each phase of the project not outlined. Reasonably accurate tabulation of Schedules/Milestones and Pricing. Schedule of deliverables and milestones for the project outlined. Costs associated with each phase of the project outlined. Accurate tabulation of Schedules/Milestones and Pricing. Schedule of deliverables and milestones for the project outlined. Costs associated with each phase of the project outlined. Highly accurate tabulation of Schedules/Milestones and Pricing. Schedule of deliverables and milestones for the project outlined. Costs associated with each phase of the project outlined. Precise tabulation of Schedules/Milestones and Pricing. Schedule of deliverables and milestones for the project outlined. Costs associated with each phase of the project outlined. /6 Statement of Work Acceptance Criteria Acceptance Criteria fails to canvass relevant information from case study including a description of how both parties will know when the work is acceptable, how it will be accepted, and who is authorized to accept the work. Reasonable treatment of Acceptance Criteria canvassing relevant information from case study including a description of how both parties will know when the work is acceptable, how it will be accepted, and who is authorized to accept the work. Inclusive treatment of Acceptance Criteria canvassing relevant information from case study including a description of how both parties will know when the work is acceptable, how it will be accepted, and who is authorized to accept the work. In depth treatment of Acceptance Criteria canvassing relevant information from case study including a description of how both parties will know when the work is acceptable, how it will be accepted, and who is authorised to accept the work. Extensive treatment of Acceptance Criteria canvassing relevant information from case study including a description of how both parties will know when the work is acceptable, how it will be accepted, and who is authorized to accept the work. /6 Assessment Content (Subject Specific) OUT OF 24 MARKS /24 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Marking Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%-74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark Answer clearly and logically presented Serious lack of organization. Body paragraphs do not refer back to or relate to main arguments. Writing is formulaic, i.e. “in conclusion,” “another example is….” Writing style could be more effective. Organisation is hard to follow; there is little progression of ideas. Little or no transitions between paragraphs. Need to more effectively weave main arguments throughout and relate body paragraphs. Paragraphs are generally well organized. Better transitions needed. The progression of ideas could be more thoughtful. Paragraphs relate back to main arguments to prove argument. Ideas & arguments are well structured. Thoughtful progression of ideas and details. Sound transitions between paragraphs. Major arguments are effectively made. Ideas & arguments are effectively structured. Thoughtful progression of ideas and details. Concluding comments leave the reader thinking. Major arguments are effectively woven throughout everybody paragraph, with ideas always related back to main arguments. /1 Appropriate theory and research used to answer question posed The critique does not have appropriate structure and lacks direction. No significant observations made from appropriate theory and research. Poor writing and expression of arguments. Reasonable critique which examines the relevant issues and makes reasonable observations made from appropriate theory and research. Reasonable writing and expression of arguments. Good critique examines the relevant issues and makes good observations from appropriate theory and research. Good writing and expression of arguments. A very good critique considered all the relevant issues and made important observations made from appropriate theory and research. Very good writing and expression of arguments. Fully considered all the relevant issues and made significant observations made from appropriate theory and research. Excellent writing and expression of arguments. /1 Correct academic writing style used, including correct spelling, grammar and punctuation Needs more sentence variety. Little or no thought given to diction. Tone or language is conversational. Contains much informal language. Uses “I” or “you.” Contains many examples of unclear or awkward phrasing. Needs more sentence variety. Attention needed with diction. Contains informal language or conversational tone or uses “I” or “you.” Unclear or awkward sentence phrasing. Sentence variety is adequate. Tone is appropriate. Diction is clear but could be more effective. Language is academic, and writing is clear and effective. Very little or no unclear or awkward phrasing. Sentence variety is effective and good. Tone is appropriate and consistent. Diction/ vocabulary is appropriate and effective. Language is academic. Writing is clear and concise. Sentence variety is effective and sophisticated. Tone is appropriate and consistent. Diction/ vocabulary is sophisticated and effective. Language is academic. Writing is clear, concise, and strong. /1 Format of answer consistent with question requirements and KBS guidelines No efforts made to follow submission and editing, spacing, etc. requirements. Meets some editing, spacing, fonts, and other editing requirements. Some requirements not met. Meets most editing, spacing, fonts, and other editing requirements. Meets almost all editing, spacing, fonts, and other editing requirements. Meets all editing, spacing, fonts, and other editing requirements. /1 In-text referencing and reference list follows Harvard style and consistent with KBS guidelines Inappropriate referencing. Not in-line with requirements of Harvard style and consistent with KBS guidelines. Reasonably appropriate referencing, generally in-line with requirements of Harvard style and consistent with KBS guidelines. Good referencing, largely in line with requirements of Harvard style and consistent with KBS guidelines. Very good referencing, 100% in-line with requirements of Harvard style and consistent with KBS guidelines. Excellent/appropriate referencing, 100% in-line with requirements of Harvard style and consistent with KBS guidelines. /1 Word count is within + / - 10% of requirement Word count is within + / - more than 15% of requirement Word count is within + / - 15% of requirement Word count is within + / - 10% of requirement Word count is within + / - 5% of requirement Word count is within + / - 0% of requirement /1 Structure Format and Presentation OUT OF 6 Marks /6 Overall mark OUT OF 30 Marks
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MBA 641 Strategic Project Management 3
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information 3 Subject Code: MBA641 Subject Name: Strategic Project Management Assessment Title: Assessment 3 – Performance Evaluation and Video Presentation Weighting: 30% Total Marks: Time Limit: Submission: 30 15 minutes Upload video to Vimeo Due Date: Tuesday of Week 13, 11.55pm AEST . Your task Prepare a 15 minute video recording during which you evaluate the three case studies included below: • Project A – DeGrandis Running Shoes • Project B – Australian Olympic Committee (AOC) Partnership • Project C – Ladybird Sporting Apparel Assessment Description In your Performance Evaluation Video Presentation, you must evaluate the performance of each of the three projects and provide the following: a) Commentary on project alignment with strategic goals and ethical standards b) A Project Performance Scorecard (PPS) Snapshot c) Conclusions d) Recommendations A PowerPoint template is provided for you to use in your video presentation if you wish. There is no requirement to use this template. Assessment Instructions Assessment 3 Case Study – DeGrandis Sporting Goods 1. Project A – DeGrandis Running Shoes Project A introduced the DeGrandis private label running shoe to the company’s product range. Although the project ran over budget, the project team successfully developed a new sole cushioning technology and delivered a brand-new shoe within the project timeframe. Customers love the new shoes - they are outselling rival international brands - and sales have increased company revenues by over $5 million. The editor of online running shoe reviewer Shoe News has given the running shoes a 5 out of 5-star rating. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. But not everybody is so thrilled with the project’s outcomes. The board of directors is unhappy that the project team did not consult them about the Chinese organisation selected to manufacture and supply the shoes. Had the directors known that the Chinese supplier uses child labour in their factory they would not have approved the supply agreement because engaging partners that rely on child labour is prohibited under the company’s Code of Conduct. The consultants are managed by regional managers in each city. 2. Project B - Australian Olympic Committee (AOC) Partnership The primary objective of Project B was for DeGrandis Sporting Goods to become an official supplier of sporting equipment to the Australian Olympic Team. At the outset all key stakeholders were identified and consulted and a comprehensive list of project requirements was developed based on stakeholder needs. Apart from the project running six months over the scheduled project timeframe, every other project requirement was successfully met. The new partnership was established and sales are estimated to have increased by over $3 million. The project was considered a resounding success until it emerged that the project sponsor, a member of the DeGrandis senior executive team, had paid a high-ranking AOC official an incentive payment to approve the partnership. The press learned of the bribe and the incident became a public scandal. DeGrandis Sporting Goods suffered reputational damage as the company’s Code of Conduct expressly prohibits the payment of bribes to generate business. An extensive marketing campaign originally developed to promote the partnership has been cancelled because it would only draw more attention to the bribery scandal. 3. Project C – Ladybird Sporting Apparel Project C successfully introduced the environmentally friendly and internationally known Ladybird brand of sporting apparel to the DeGrandis Sporting Goods product range. Although fundamental project requirements such as project timeframe and budget were met, the new line of clothing was not properly market tested prior to the product line launch. It turns out that customers consider the Ladybird clothing range to be inferior in quality and customer complaints have increased as a result. DeGrandis Sporting Goods have ceased ordering new stock from Ladybird due to poor sales and increasing customer dissatisfaction. You are required to use at least 15 sources of information and use Kaplan Harvard Referencing Style. Wikipedia and other ‘popular’ sites are not to be used. Assessment Submission This file must be submitted as a ‘Word’ or ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. delay with the Turnitin similarity report or any other technical difficulties. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wpcontent/ uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA641 Strategic Project Management – Assessment 3 Marking Rubric – 30% Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%- 74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark Performance Evaluation Video Presentation Strategy & Ethics Brief and inaccurate analysis indicating poor understanding strategic project management concepts. Demonstrated understanding of strategic project management concepts. Mostly accurate analysis based upon appropriately identified strategic goals and ethical standards. Meaningful analysis based upon accurately identified strategic goals and ethical standards indicating strong understanding of strategic project management concepts. Comprehensive understanding of strategic project management concepts evident from highly accurate analysis incorporating all relevant strategic goals and ethical standards. Demonstrated advanced level understanding of strategic project management concepts. Analysis is penetrating and insightful with findings that go beyond fundamental strategic goals and ethical standards outlined in the case study. /6 Performance Evaluation Video Presentation Project Performance Scorecard (PPS) Project Performance Scorecard (PPS) either unclear or not used at all indicating poor understanding of project performance evaluation model. Demonstrated understanding of project performance evaluation model. Project Performance Scorecard (PPS) is reasonably clear and incorporates the essential features of the basic model. Project Performance Scorecard (PPS) correctly used to accurately score and explain PPS Dimensions indicating strong understanding of project performance evaluation model. Comprehensive understanding of project performance evaluation model evident from highly accurate scoring and explanation of PPS Dimensions in Project Performance Scorecard (PPS) Demonstrated advanced level understanding of project performance evaluation model. Project Performance Scorecard (PPS) is clear, easy to interpret and incorporates features that go beyond the basic model. /6 Performance Evaluation Video Presentation Conclusions Conclusions demonstrate poor understanding of strategic project management concepts. Explanations for conclusions not provided or unclear or illogical. Conclusions demonstrate reasonable understanding of strategic project management concepts. Meaningful explanations for appropriate conclusions provided in mostly comprehensible language. Conclusions demonstrate solid understanding of strategic project management concepts. Relevant explanations for logical conclusions provided in comprehensible language. Conclusions demonstrate comprehensive understanding of strategic project management concepts. Proficient explanations for effective conclusions provided in clear language. Conclusions demonstrate advance level understanding of strategic project management concepts. Detailed explanations for insightful conclusions provided in clear and concise language. /6 Performance Evaluation Video Presentation Recommendations Recommendations demonstrate poor understanding of strategic project management concepts. Explanations for commendations not provided or unclear or illogical. Recommendations demonstrate reasonable understanding of strategic project management concepts. Meaningful explanations for appropriate recommendations provided in mostly comprehensible language. Recommendations demonstrate solid understanding of strategic project management concepts. Relevant explanations for logical recommendations provided in comprehensible language. Recommendations demonstrate comprehensive understanding of strategic project management concepts. Proficient explanations for effective recommendations provided in clear language. Recommendations demonstrate advanced level understanding of strategic project management concepts. Detailed explanations for innovative recommendations provided in clear and concise language. /6 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%- 74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark Answer clearly and logically presented Serious lack of organization. Content of slides or notes pages does not refer back to or relate to main arguments. Writing is formulaic, i.e. “in conclusion,” “another example is….” Writing style could be more effective. Organization is hard to follow; there is little progression of ideas. Little or no transitions between slides. Need to more effectively weave main arguments throughout. Slides are generally well organized. Better transitions needed. The progression of ideas could be more thoughtful. Slides and note relate back to main arguments to prove argument. Ideas & arguments are well structured. Thoughtful progression of ideas and details. Sound transitions between slides and notes pages. Major arguments are effectively made. Ideas & arguments are effectively structured. Thoughtful progression of ideas and details. Excellent transitions between slides and notes. Concluding comments leave the reader thinking. Major arguments are effectively woven throughout everybody slides, with ideas always related back to main arguments. /1 Appropriate theory and research used to answer question posed The critique does not have appropriate structure and lacks direction. No significant observations made from appropriate theory and research. Poor writing and expression of arguments. Reasonable critique which examines the relevant issues and makes reasonable observations made from appropriate theory and research. Reasonable writing and expression of arguments. Good critique examines the relevant issues and makes good observations from appropriate theory and research. Good writing and expression of arguments. A very good critique -considers all the relevant issues and makes important observations from appropriate theory and research. Very good writing and expression of arguments. Fully considers all the relevant issues and makes significant observations from appropriate theory and research. Excellent writing and expression of arguments. /1 Correct academic writing style used, including correct spelling, grammar and punctuation Needs more sentence variety. Little or no thought given to diction. Tone or language is conversational. Contains much informal language. Uses “I” or “you.” Contains many examples of unclear or awkward phrasing. Needs more sentence variety. Attention needed with diction. Contains informal language or conversational tone or uses “I” or “you.” Unclear or awkward sentence phrasing. Sentence variety is adequate. Tone is appropriate. Diction is clear but could be more effective. Language is academic, and writing is clear and effective. Very little or no unclear or awkward phrasing. Sentence variety is effective and good. Tone is appropriate and consistent. Diction/ vocabulary is appropriate and effective. Language is academic. Writing is clear and concise. Sentence variety is effective and sophisticated. Tone is appropriate and consistent. Diction/ vocabulary is sophisticated and effective. Language is academically sound. Writing is clear, concise, and strong. /1 Format of answer consistent with question requirements and KBS guidelines No efforts made to follow submission and editing, spacing, etc requirements. Meets most editing, spacing, fonts, and other editing requirements. Some requirements not met. Meets editing, spacing, fonts, and other editing requirements. Meets almost all editing, spacing, fonts, and other editing requirements. Meets all editing, spacing, fonts, and other editing requirements. /1 In-text referencing and reference list follows Harvard style and consistent with KBS guidelines Inappropriate referencing. Not in-line with requirements of Harvard style and consistent with KBS guidelines. Reasonably appropriate referencing, generally in-line with requirements of Harvard style and consistent with KBS guidelines. Good referencing, largely in line with requirements of Harvard style and consistent with KBS guidelines. Very good referencing, 100% in-line with requirements of Harvard style and consistent with KBS guidelines. Excellent/appropriate referencing, 100% in-line with requirements of Harvard style and consistent with KBS guidelines. /1 Video presentation is within + / - 10% of time requirement Video presentation is within + / - more than 15% of time requirement Video presentation is within + / - 15% of time requirement Video presentation is within + / - 10% of time requirement Video presentation is within + / - 5% of time requirement Video presentation is within + / - 0% of time requirement /1 Comments: /24 /6 /30
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MBA 641 Strategic Project Management 3
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information 3 Subject Code: MBA641 Subject Name: Strategic Project Management Assessment Title: Assessment 3 – Performance Evaluation and Video Presentation Weighting: 30% Total Marks: Time Limit: Submission: 30 15 minutes Upload video to Vimeo Due Date: Tuesday of Week 13, 11.55pm AEST . Your task Prepare a 15 minute video recording during which you evaluate the three case studies included below: • Project A – DeGrandis Running Shoes • Project B – Australian Olympic Committee (AOC) Partnership • Project C – Ladybird Sporting Apparel Assessment Description In your Performance Evaluation Video Presentation, you must evaluate the performance of each of the three projects and provide the following: a) Commentary on project alignment with strategic goals and ethical standards b) A Project Performance Scorecard (PPS) Snapshot c) Conclusions d) Recommendations A PowerPoint template is provided for you to use in your video presentation if you wish. There is no requirement to use this template. Assessment Instructions Assessment 3 Case Study – DeGrandis Sporting Goods 1. Project A – DeGrandis Running Shoes Project A introduced the DeGrandis private label running shoe to the company’s product range. Although the project ran over budget, the project team successfully developed a new sole cushioning technology and delivered a brand-new shoe within the project timeframe. Customers love the new shoes - they are outselling rival international brands - and sales have increased company revenues by over $5 million. The editor of online running shoe reviewer Shoe News has given the running shoes a 5 out of 5-star rating. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. But not everybody is so thrilled with the project’s outcomes. The board of directors is unhappy that the project team did not consult them about the Chinese organisation selected to manufacture and supply the shoes. Had the directors known that the Chinese supplier uses child labour in their factory they would not have approved the supply agreement because engaging partners that rely on child labour is prohibited under the company’s Code of Conduct. The consultants are managed by regional managers in each city. 2. Project B - Australian Olympic Committee (AOC) Partnership The primary objective of Project B was for DeGrandis Sporting Goods to become an official supplier of sporting equipment to the Australian Olympic Team. At the outset all key stakeholders were identified and consulted and a comprehensive list of project requirements was developed based on stakeholder needs. Apart from the project running six months over the scheduled project timeframe, every other project requirement was successfully met. The new partnership was established and sales are estimated to have increased by over $3 million. The project was considered a resounding success until it emerged that the project sponsor, a member of the DeGrandis senior executive team, had paid a high-ranking AOC official an incentive payment to approve the partnership. The press learned of the bribe and the incident became a public scandal. DeGrandis Sporting Goods suffered reputational damage as the company’s Code of Conduct expressly prohibits the payment of bribes to generate business. An extensive marketing campaign originally developed to promote the partnership has been cancelled because it would only draw more attention to the bribery scandal. 3. Project C – Ladybird Sporting Apparel Project C successfully introduced the environmentally friendly and internationally known Ladybird brand of sporting apparel to the DeGrandis Sporting Goods product range. Although fundamental project requirements such as project timeframe and budget were met, the new line of clothing was not properly market tested prior to the product line launch. It turns out that customers consider the Ladybird clothing range to be inferior in quality and customer complaints have increased as a result. DeGrandis Sporting Goods have ceased ordering new stock from Ladybird due to poor sales and increasing customer dissatisfaction. You are required to use at least 15 sources of information and use Kaplan Harvard Referencing Style. Wikipedia and other ‘popular’ sites are not to be used. Assessment Submission This file must be submitted as a ‘Word’ or ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. delay with the Turnitin similarity report or any other technical difficulties. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wpcontent/ uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA641 Strategic Project Management – Assessment 3 Marking Rubric – 30% Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%- 74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark Performance Evaluation Video Presentation Strategy & Ethics Brief and inaccurate analysis indicating poor understanding strategic project management concepts. Demonstrated understanding of strategic project management concepts. Mostly accurate analysis based upon appropriately identified strategic goals and ethical standards. Meaningful analysis based upon accurately identified strategic goals and ethical standards indicating strong understanding of strategic project management concepts. Comprehensive understanding of strategic project management concepts evident from highly accurate analysis incorporating all relevant strategic goals and ethical standards. Demonstrated advanced level understanding of strategic project management concepts. Analysis is penetrating and insightful with findings that go beyond fundamental strategic goals and ethical standards outlined in the case study. /6 Performance Evaluation Video Presentation Project Performance Scorecard (PPS) Project Performance Scorecard (PPS) either unclear or not used at all indicating poor understanding of project performance evaluation model. Demonstrated understanding of project performance evaluation model. Project Performance Scorecard (PPS) is reasonably clear and incorporates the essential features of the basic model. Project Performance Scorecard (PPS) correctly used to accurately score and explain PPS Dimensions indicating strong understanding of project performance evaluation model. Comprehensive understanding of project performance evaluation model evident from highly accurate scoring and explanation of PPS Dimensions in Project Performance Scorecard (PPS) Demonstrated advanced level understanding of project performance evaluation model. Project Performance Scorecard (PPS) is clear, easy to interpret and incorporates features that go beyond the basic model. /6 Performance Evaluation Video Presentation Conclusions Conclusions demonstrate poor understanding of strategic project management concepts. Explanations for conclusions not provided or unclear or illogical. Conclusions demonstrate reasonable understanding of strategic project management concepts. Meaningful explanations for appropriate conclusions provided in mostly comprehensible language. Conclusions demonstrate solid understanding of strategic project management concepts. Relevant explanations for logical conclusions provided in comprehensible language. Conclusions demonstrate comprehensive understanding of strategic project management concepts. Proficient explanations for effective conclusions provided in clear language. Conclusions demonstrate advance level understanding of strategic project management concepts. Detailed explanations for insightful conclusions provided in clear and concise language. /6 Performance Evaluation Video Presentation Recommendations Recommendations demonstrate poor understanding of strategic project management concepts. Explanations for commendations not provided or unclear or illogical. Recommendations demonstrate reasonable understanding of strategic project management concepts. Meaningful explanations for appropriate recommendations provided in mostly comprehensible language. Recommendations demonstrate solid understanding of strategic project management concepts. Relevant explanations for logical recommendations provided in comprehensible language. Recommendations demonstrate comprehensive understanding of strategic project management concepts. Proficient explanations for effective recommendations provided in clear language. Recommendations demonstrate advanced level understanding of strategic project management concepts. Detailed explanations for innovative recommendations provided in clear and concise language. /6 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%- 74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark Answer clearly and logically presented Serious lack of organization. Content of slides or notes pages does not refer back to or relate to main arguments. Writing is formulaic, i.e. “in conclusion,” “another example is….” Writing style could be more effective. Organization is hard to follow; there is little progression of ideas. Little or no transitions between slides. Need to more effectively weave main arguments throughout. Slides are generally well organized. Better transitions needed. The progression of ideas could be more thoughtful. Slides and note relate back to main arguments to prove argument. Ideas & arguments are well structured. Thoughtful progression of ideas and details. Sound transitions between slides and notes pages. Major arguments are effectively made. Ideas & arguments are effectively structured. Thoughtful progression of ideas and details. Excellent transitions between slides and notes. Concluding comments leave the reader thinking. Major arguments are effectively woven throughout everybody slides, with ideas always related back to main arguments. /1 Appropriate theory and research used to answer question posed The critique does not have appropriate structure and lacks direction. No significant observations made from appropriate theory and research. Poor writing and expression of arguments. Reasonable critique which examines the relevant issues and makes reasonable observations made from appropriate theory and research. Reasonable writing and expression of arguments. Good critique examines the relevant issues and makes good observations from appropriate theory and research. Good writing and expression of arguments. A very good critique -considers all the relevant issues and makes important observations from appropriate theory and research. Very good writing and expression of arguments. Fully considers all the relevant issues and makes significant observations from appropriate theory and research. Excellent writing and expression of arguments. /1 Correct academic writing style used, including correct spelling, grammar and punctuation Needs more sentence variety. Little or no thought given to diction. Tone or language is conversational. Contains much informal language. Uses “I” or “you.” Contains many examples of unclear or awkward phrasing. Needs more sentence variety. Attention needed with diction. Contains informal language or conversational tone or uses “I” or “you.” Unclear or awkward sentence phrasing. Sentence variety is adequate. Tone is appropriate. Diction is clear but could be more effective. Language is academic, and writing is clear and effective. Very little or no unclear or awkward phrasing. Sentence variety is effective and good. Tone is appropriate and consistent. Diction/ vocabulary is appropriate and effective. Language is academic. Writing is clear and concise. Sentence variety is effective and sophisticated. Tone is appropriate and consistent. Diction/ vocabulary is sophisticated and effective. Language is academically sound. Writing is clear, concise, and strong. /1 Format of answer consistent with question requirements and KBS guidelines No efforts made to follow submission and editing, spacing, etc requirements. Meets most editing, spacing, fonts, and other editing requirements. Some requirements not met. Meets editing, spacing, fonts, and other editing requirements. Meets almost all editing, spacing, fonts, and other editing requirements. Meets all editing, spacing, fonts, and other editing requirements. /1 In-text referencing and reference list follows Harvard style and consistent with KBS guidelines Inappropriate referencing. Not in-line with requirements of Harvard style and consistent with KBS guidelines. Reasonably appropriate referencing, generally in-line with requirements of Harvard style and consistent with KBS guidelines. Good referencing, largely in line with requirements of Harvard style and consistent with KBS guidelines. Very good referencing, 100% in-line with requirements of Harvard style and consistent with KBS guidelines. Excellent/appropriate referencing, 100% in-line with requirements of Harvard style and consistent with KBS guidelines. /1 Video presentation is within + / - 10% of time requirement Video presentation is within + / - more than 15% of time requirement Video presentation is within + / - 15% of time requirement Video presentation is within + / - 10% of time requirement Video presentation is within + / - 5% of time requirement Video presentation is within + / - 0% of time requirement /1 Comments: /24 /6 /30
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MBA 642 Project Initiation, Planning and Execution
Assessment Information COMMONWEALTH OFAUSTRALIACopyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 1 Information Subject Code: MBA642 Subject Name: Project Initiation, Planning and Execution Assessment Title Success and Failure Factors Assessment Type: Length: Infographic 1000 words (+/- 10% allowable range) Weighting: 30% Total Marks: Submission: 100 Online via MyKBS Due Date: Week 5 . Your task Construct an infographic that investigates the success factors and failure factors in a major Australian project from any industry. Assessment Description. In this individual assessment, students will be given an opportunity to analyse the organisational factors that promote effective project management by considering the project management planning and execution phases and analyse the elements that may give rise to ethical compromises. Assessment Instructions • Nominate a specific major Australian project of your choosing and in an infographic format, analyse in detail both the steps critical for its success and the critical pitfalls that could lead to its failure. • Integrate the ethical considerations into these steps and show how ethical considerations may impact the success or failure of the chosen project. • Analyse in detail, how and why these steps are critical. • You may use one case study for the success factors and another for the failure factors, or the same project for both. • The following link is one of many where you can find free infographic templates https://www.canva.com/create/infographics/ • There will be additional information which gives a fuller description of the assessment requirements along with KBS presentation guidelines. This will be posted on the myKBS Assessment page. • Please refer to the assessment marking guide to assist you in completing all the assessment criteria. You are required to use at least 10 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as a reference list at the end of your report. Assessment Information COMMONWEALTH OFAUSTRALIACopyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission Uploaded files with a virus will not be considered as a legitimate submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the MyKBS error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf Assessment Information COMMONWEALTH OFAUSTRALIACopyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the time limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA642 Assessment Marking Rubric – Individual Infographic 30% Marking Criteria F (Fail) 0 – 49% P (Pass) 50 – 64% C (Credit) 65 – 74% D (Distinction) 75 – 84% HD (High Distinction) 85 -100% Analysis of Success Factors __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse success factors, but these are vague and unclear. Analyses several of the success factors and makes several connections to how the learning can be applied. Analyses many of the success factors and makes many connections to how the learning can be applied There is an in-depth analysis of the success factors and the value of the derived learning. Analysis of Fail Factors __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse fail factors, but these are vague and unclear. Analyses several of the fail factors and makes several connections to how the learning can be applied. Analyses many of the fail factors and makes many connections to how the learning can be applied There is an in-depth analysis of the fail factors and the value of the derived learning. Ethical Considerations __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse ethical considerations, but these are vague and unclear. Analyses several of the ethical considerations and makes several connections to applying the learning. Analyses many of the ethical considerations and makes many connections to how the learning can be applied There is an in-depth analysis of the ethical considerations and the value of the derived learning. Structure and Formatting __/20 marks The writing style is unclear; lacks logical flow and structure; numerous spelling and grammatical errors. Writing style lacks clarity, flaws in flow and structure, some use of discipline-specific academic language, several spelling or grammatical errors The writing style is mostly clear; Mostly written in discipline-specific academic language; Some spelling or grammatical errors. The writing style is clear; Correct use of discipline-specific academic language: some minor spelling or grammatical errors. The writing style is clear; Fluent use of discipline-specific academic language: no spelling or grammatical errors. Theory, research and referencing __/20 marks Total marks __/100 Many errors in logical flow and structure, argument sourced from non-academic literature. No discussion of academic research. Cites very few sources. Some errors in logical flow and structure, basic discussion of relevant theory sourced from a minimal number of academic sources. Little discussion of relevant research. Sound logical flow and structure, a broad discussion of relevant theory sourced from academic literature. Relevant research acknowledged but not discussed. Cites several academic sources. Good logical flow and structure, an argument supported by detailed relevant theory and research sourced from numerous and varied academic sources. Excellent logical flow and structure, an argument supported by a comprehensive discussion of relevant theory and research sourced from numerous and varied academic sources. Feedback and grades will be released via Turnitin.
We provide totally customized solution as per need of the students.
MBA 642 Project Initiation, Planning and Execution
Assessment Information COMMONWEALTH OFAUSTRALIACopyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 1 Information Subject Code: MBA642 Subject Name: Project Initiation, Planning and Execution Assessment Title Success and Failure Factors Assessment Type: Length: Infographic 1000 words (+/- 10% allowable range) Weighting: 30% Total Marks: Submission: 100 Online via MyKBS Due Date: Week 5 . Your task Construct an infographic that investigates the success factors and failure factors in a major Australian project from any industry. Assessment Description. In this individual assessment, students will be given an opportunity to analyse the organisational factors that promote effective project management by considering the project management planning and execution phases and analyse the elements that may give rise to ethical compromises. Assessment Instructions • Nominate a specific major Australian project of your choosing and in an infographic format, analyse in detail both the steps critical for its success and the critical pitfalls that could lead to its failure. • Integrate the ethical considerations into these steps and show how ethical considerations may impact the success or failure of the chosen project. • Analyse in detail, how and why these steps are critical. • You may use one case study for the success factors and another for the failure factors, or the same project for both. • The following link is one of many where you can find free infographic templates https://www.canva.com/create/infographics/ • There will be additional information which gives a fuller description of the assessment requirements along with KBS presentation guidelines. This will be posted on the myKBS Assessment page. • Please refer to the assessment marking guide to assist you in completing all the assessment criteria. You are required to use at least 10 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as a reference list at the end of your report. Assessment Information COMMONWEALTH OFAUSTRALIACopyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission Uploaded files with a virus will not be considered as a legitimate submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the MyKBS error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf Assessment Information COMMONWEALTH OFAUSTRALIACopyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the time limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA642 Assessment Marking Rubric – Individual Infographic 30% Marking Criteria F (Fail) 0 – 49% P (Pass) 50 – 64% C (Credit) 65 – 74% D (Distinction) 75 – 84% HD (High Distinction) 85 -100% Analysis of Success Factors __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse success factors, but these are vague and unclear. Analyses several of the success factors and makes several connections to how the learning can be applied. Analyses many of the success factors and makes many connections to how the learning can be applied There is an in-depth analysis of the success factors and the value of the derived learning. Analysis of Fail Factors __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse fail factors, but these are vague and unclear. Analyses several of the fail factors and makes several connections to how the learning can be applied. Analyses many of the fail factors and makes many connections to how the learning can be applied There is an in-depth analysis of the fail factors and the value of the derived learning. Ethical Considerations __/20 marks The analysis does not move beyond a description of the learning experience. Attempts to analyse ethical considerations, but these are vague and unclear. Analyses several of the ethical considerations and makes several connections to applying the learning. Analyses many of the ethical considerations and makes many connections to how the learning can be applied There is an in-depth analysis of the ethical considerations and the value of the derived learning. Structure and Formatting __/20 marks The writing style is unclear; lacks logical flow and structure; numerous spelling and grammatical errors. Writing style lacks clarity, flaws in flow and structure, some use of discipline-specific academic language, several spelling or grammatical errors The writing style is mostly clear; Mostly written in discipline-specific academic language; Some spelling or grammatical errors. The writing style is clear; Correct use of discipline-specific academic language: some minor spelling or grammatical errors. The writing style is clear; Fluent use of discipline-specific academic language: no spelling or grammatical errors. Theory, research and referencing __/20 marks Total marks __/100 Many errors in logical flow and structure, argument sourced from non-academic literature. No discussion of academic research. Cites very few sources. Some errors in logical flow and structure, basic discussion of relevant theory sourced from a minimal number of academic sources. Little discussion of relevant research. Sound logical flow and structure, a broad discussion of relevant theory sourced from academic literature. Relevant research acknowledged but not discussed. Cites several academic sources. Good logical flow and structure, an argument supported by detailed relevant theory and research sourced from numerous and varied academic sources. Excellent logical flow and structure, an argument supported by a comprehensive discussion of relevant theory and research sourced from numerous and varied academic sources. Feedback and grades will be released via Turnitin.
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MBA 643 Project Risk, Finance and Monitoring 1
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Subject Code: MBA643 Subject Name: Project risk, finance, and monitoring Assessment Title: Risk analysis and mitigation project (Individual) Weighting: 30% Total Marks: 30 Due Date: Monday at 23:55pm AEDT, Week 6 Assessment Description. You are a project analyst at a large construction company. You have been asked to develop a risk analysis and mitigation plan for one of the below five projects: 1. Sydney Metro Northwest: https://www.sydneymetro.info/northwest/project-overview 2. Cross River Rail, Brisbane: https://crossriverrail.qld.gov.au/ 3. Hudson Yards, New York: https://www.hudsonyardsnewyork.com/about/buildinghudson- yards/ 4. North East Link Melbourne: https://northeastlink.vic.gov.au/ 5. Western Sydney Airport, https://westernsydneyairport.gov.au/ The project you will analyse will depend on the LAST digit of your student number: o 0 and 1 = Project 1 o 2 and 3 = Project 2 o 4 and 5 = Project 3 o 6 and 7 = Project 4 o 8 and 9 = Project 5 There are three parts to the Analysis Part A – in which students discuss their allocated project case study (you are allocated one based on your last name) and outline rationale, key features, funding and stakeholders Part B – in which students develop their risk analysis framework Part C – in which students identify mitigation measures and proposals for overcoming the risks identified in their case study The links provided above are just to outline the project. Students are required to conduct ADDITIONAL research into their allocated project to identify and address potential risks, etc. which might reasonably be foreseeable or expected. Students need to take into account commercial considerations when constructing the plan and identify whether the plan is cost effective or has any implementation issues. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. There are three parts to the Analysis Part A: Project Overview For each student’s allocated case study students must be able to identify the following information through their own research: • The overall budget for the project (real or projected) • Social and economic rationale: Including benefits and drawbacks for the project (2 Marks) • Key Statistics: Provide key information about the project: (5 Marks) o Scope and Size o Budget and estimated cost o Time required to complete the project o Key construction elements or phases (e.g. if you are building a toll road one key element may be the tunnel segment or bridge segment) o Environmental costs or benefits • Funding mechanisms: How the project makes money or provide return to its promoters (2 Marks) • Identify the Key Stakeholders in the project (1 Mark) Required word count is between 800-1,000 words. Part B: Risk Analysis In this part students develop a risk assessment analysis in which they use both qualitative and quantitative measures to identify potential risks in the project and determine how they should be weighted. The risk analysis should draw upon principles outlined in the Project Management Body of Knowledge (PMBOK) and material discussed in class in weeks 1 -5. (4 marks) Students would be expected to produce a risk matrix where the likelihood of potential risks events are mapped against their possible consequences. Other risk assessment and analysis activities might focus on a range of financial measures associated with the project. (5 marks) Required word count is 600-800 words. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Part C: Risk Mitigation Plan In this part students will use the information collected and analysed in the previous two parts to develop a risk mitigation plan and strategy. Based on information identified in the risk analysis students will be expected to develop a plan for how they deal with the various identified risks. The mitigation plan should outline which risks need to be address and in what order. The plan should also identify and potential risks that they believe do not require attention. The plan should then explain how risks might be addressed and by what means. Where possible places should include the reference to time and resource (costs) implications. Students need to take into account commercial considerations when constructing the plan and identify whether the plan is cost effective or has any implementation issues. (10 marks) Required word count is 800-1000 words. Please ensure you reference correctly in line with the referencing guide: https://elearning.kbs.edu.au/pluginfile.php/190037/mod_resource/content/0/NEW_Kaplan%20H arvard%20Referencing%20-%20Interactive%20Road%20Map%20v.1.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Rubric for Part A-C: You will be marked based on the below rubrics Part A: Project Overview Outline key features of the project based on research and interpretation of real-world data and information Criteria Requirement Marks Available i) Overall Budget Summarise the social and economic rationale (including benefits and drawbacks) for the project 2 marks ii) Key Statistics a) Describe project scope with reference to what is being built and provide technical image/map if appropriate b) Outline the budget and estimated cost c) Estimate the time required to complete the project - time line may be provided if available d) Identify the key construction elements or phases (e.g. if you are building a toll road one key element may be the tunnel segment or bridge segment) e) environmental 5 marks iii) Funding Mechanisms Analyse the funding mechanism of the project - i.e how does the project make money or derive social benefit to provide return to its promoters 2 marks iv) Key Stakeholders Identify the key stakeholders 1 mark Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Part B: Risk Analysis Integrate qualitative and quantitative risk measures, with reference to theory, in order to identify and evaluate potential risks to the project i) Potential Risks Identify potential risk using both qualitative and quantitative risk measures with reference to PMBOK principles 4 marks ii) Risk Matrix Construct a risk matrix and assess the likelihood of potential risks as well as their consequences with reference to financial measures 5 marks Part B: Risk Mitigation Plan Formulate a risk mitigation plan by justifying which risks need to be addressed and how i) Risk Evaluation Justify which project risks needs to be addressed, how they need to be addressed and in what order with reference to time and resource cost implications. Distinguish risks which do not need to be addressed. 5 marks Formulate a risk mitigation strategy based on Parts A and B and critique the plan with reference to commercial considerations and cost effectiveness. 4 marks Presentation and Referencing Conduct relevant research of project management literature and market data and information relevant to your company. Acknowledge your sources. Appropriate in-text Harvard Referencing and reference list You must reference in text and have a reference list at the end of your assignment. See Harvard referencing guide on Academic Success Centre portal page. 2 marks
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MBA 643 Project Risk, Finance and Monitoring 1
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Subject Code: MBA643 Subject Name: Project risk, finance, and monitoring Assessment Title: Risk analysis and mitigation project (Individual) Weighting: 30% Total Marks: 30 Due Date: Monday at 23:55pm AEDT, Week 6 Assessment Description. You are a project analyst at a large construction company. You have been asked to develop a risk analysis and mitigation plan for one of the below five projects: 1. Sydney Metro Northwest: https://www.sydneymetro.info/northwest/project-overview 2. Cross River Rail, Brisbane: https://crossriverrail.qld.gov.au/ 3. Hudson Yards, New York: https://www.hudsonyardsnewyork.com/about/buildinghudson- yards/ 4. North East Link Melbourne: https://northeastlink.vic.gov.au/ 5. Western Sydney Airport, https://westernsydneyairport.gov.au/ The project you will analyse will depend on the LAST digit of your student number: o 0 and 1 = Project 1 o 2 and 3 = Project 2 o 4 and 5 = Project 3 o 6 and 7 = Project 4 o 8 and 9 = Project 5 There are three parts to the Analysis Part A – in which students discuss their allocated project case study (you are allocated one based on your last name) and outline rationale, key features, funding and stakeholders Part B – in which students develop their risk analysis framework Part C – in which students identify mitigation measures and proposals for overcoming the risks identified in their case study The links provided above are just to outline the project. Students are required to conduct ADDITIONAL research into their allocated project to identify and address potential risks, etc. which might reasonably be foreseeable or expected. Students need to take into account commercial considerations when constructing the plan and identify whether the plan is cost effective or has any implementation issues. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. There are three parts to the Analysis Part A: Project Overview For each student’s allocated case study students must be able to identify the following information through their own research: • The overall budget for the project (real or projected) • Social and economic rationale: Including benefits and drawbacks for the project (2 Marks) • Key Statistics: Provide key information about the project: (5 Marks) o Scope and Size o Budget and estimated cost o Time required to complete the project o Key construction elements or phases (e.g. if you are building a toll road one key element may be the tunnel segment or bridge segment) o Environmental costs or benefits • Funding mechanisms: How the project makes money or provide return to its promoters (2 Marks) • Identify the Key Stakeholders in the project (1 Mark) Required word count is between 800-1,000 words. Part B: Risk Analysis In this part students develop a risk assessment analysis in which they use both qualitative and quantitative measures to identify potential risks in the project and determine how they should be weighted. The risk analysis should draw upon principles outlined in the Project Management Body of Knowledge (PMBOK) and material discussed in class in weeks 1 -5. (4 marks) Students would be expected to produce a risk matrix where the likelihood of potential risks events are mapped against their possible consequences. Other risk assessment and analysis activities might focus on a range of financial measures associated with the project. (5 marks) Required word count is 600-800 words. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Part C: Risk Mitigation Plan In this part students will use the information collected and analysed in the previous two parts to develop a risk mitigation plan and strategy. Based on information identified in the risk analysis students will be expected to develop a plan for how they deal with the various identified risks. The mitigation plan should outline which risks need to be address and in what order. The plan should also identify and potential risks that they believe do not require attention. The plan should then explain how risks might be addressed and by what means. Where possible places should include the reference to time and resource (costs) implications. Students need to take into account commercial considerations when constructing the plan and identify whether the plan is cost effective or has any implementation issues. (10 marks) Required word count is 800-1000 words. Please ensure you reference correctly in line with the referencing guide: https://elearning.kbs.edu.au/pluginfile.php/190037/mod_resource/content/0/NEW_Kaplan%20H arvard%20Referencing%20-%20Interactive%20Road%20Map%20v.1.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Rubric for Part A-C: You will be marked based on the below rubrics Part A: Project Overview Outline key features of the project based on research and interpretation of real-world data and information Criteria Requirement Marks Available i) Overall Budget Summarise the social and economic rationale (including benefits and drawbacks) for the project 2 marks ii) Key Statistics a) Describe project scope with reference to what is being built and provide technical image/map if appropriate b) Outline the budget and estimated cost c) Estimate the time required to complete the project - time line may be provided if available d) Identify the key construction elements or phases (e.g. if you are building a toll road one key element may be the tunnel segment or bridge segment) e) environmental 5 marks iii) Funding Mechanisms Analyse the funding mechanism of the project - i.e how does the project make money or derive social benefit to provide return to its promoters 2 marks iv) Key Stakeholders Identify the key stakeholders 1 mark Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Part B: Risk Analysis Integrate qualitative and quantitative risk measures, with reference to theory, in order to identify and evaluate potential risks to the project i) Potential Risks Identify potential risk using both qualitative and quantitative risk measures with reference to PMBOK principles 4 marks ii) Risk Matrix Construct a risk matrix and assess the likelihood of potential risks as well as their consequences with reference to financial measures 5 marks Part B: Risk Mitigation Plan Formulate a risk mitigation plan by justifying which risks need to be addressed and how i) Risk Evaluation Justify which project risks needs to be addressed, how they need to be addressed and in what order with reference to time and resource cost implications. Distinguish risks which do not need to be addressed. 5 marks Formulate a risk mitigation strategy based on Parts A and B and critique the plan with reference to commercial considerations and cost effectiveness. 4 marks Presentation and Referencing Conduct relevant research of project management literature and market data and information relevant to your company. Acknowledge your sources. Appropriate in-text Harvard Referencing and reference list You must reference in text and have a reference list at the end of your assignment. See Harvard referencing guide on Academic Success Centre portal page. 2 marks